The box office performance of the movie "Do Not Disturb 3", the content of the film and its acceptance in the current era. The fact that Feng Xiaogang's "If You Are the Truth, Do Not Disturb 3" only received more than 50 million box office is used as a starting point to explore the reasons behind it. Although Feng Xiaogang was once the king of the Lunar New Year file, the film failed to attract enough audiences.
The theme of the movie, the elderly in love, is not the only reason for its failure, because there are also examples of success in movies with similar themes. "Non 3" is not bad in terms of aesthetics and narrative, and even has highlights in AI and the imagination of future life, but the problem appears in the second half of the movie, especially the portrayal of middle-aged and elderly people, which gives people a sense of obsolescence and anachronism.
Director Feng Xiaogang's creative style is out of touch with the aesthetics of contemporary audiences. Director Feng's films seem to be stuck in the past, unable to meet the needs of contemporary audiences for content and expression. This is not only reflected in "If You Are Honest Do Not Disturb 3", but also in his other works. In an era when everyone is rushing to express themselves, there is no so-called "elite discourse", and the audience has begun to disenchant famous films, and the content and expression of the film have become crucial.
Director Feng Xiaogang's latest masterpiece "Do Not Disturb 3" performed eye-catching in the Lunar New Year file, however, the box office was only more than 50 million, which was in stark contrast to his brilliant performance in the previous New Year file. This anomaly has attracted widespread attention, and it is tempting to investigate the causes. Why did a former Lunar New Year champion fail to do so this time? The failure of the movie is not a single reason, but involves many aspects. First of all, the choice of subject matter of the film became the focus of discussion. The love theme of the elderly is not a complete failure proposition in commercial films, in fact, there are some movies with similar themes that have achieved good box office results. "Do Not Disturb 3" seems to have failed to attract enough viewers to start thinking about whether the love theme of the elderly is outdated, or whether the movie itself has a problem with the narration of the theme.
This is not because the film is flawed in terms of aesthetics, narrative. In fact, the movie has a unique feature in the fantasy of AI and future life, presenting a unique visual feast for the audience. The problem seems to arise in the second half of the film, especially in the portrayal of middle-aged and elderly people. This left an outdated and anachronistic impression on the audience, and became a major factor in the film's box office slump.
Director Feng Xiaogang's creative style has also become the focus of much controversy in the film. He seems to have developed a disconnect with the aesthetic tastes of contemporary audiences. The director's film works seem to be stuck in the past, unable to fully meet the needs of contemporary audiences for content and expression. This problem is not only reflected in "Do Not Disturb 3", but also in his other works. In an era when everyone is competing to express themselves, the charm of famous directors is gradually being questioned by the audience. Audiences are becoming more demanding about the content and expression of films. Feng Xiaogang seems to have failed to adapt to the trend of this era, resulting in a certain resistance from the audience to his films. In this era of information explosion, audiences pay more attention to the diversity and contemporaneity of the messages conveyed by movies.
In the past, famous director films were almost classic representatives in the minds of the audience. With the progress of society and the diversification of the audience's aesthetics, this classic status has gradually been questioned. Audiences began to question whether famous directors could really create films that met contemporary needs. The innovation of film content and expression has become a key factor in the audience's choice of film, and is no longer just the director's name. In this era, the audience's requirements for movies are more novel and avant-garde, and they are no longer satisfied with the classic routines of the past. Feng Xiaogang's films seem to have failed to adapt to this trend, creating a sense of seeming date. Audiences crave more fresh ideas and expressions that are more in line with contemporary aesthetics in films.
At the end of the film, the audience was left with a controversial evaluation of director Feng Xiaogang's film-making style. Some see it as a rebellious act by the director, an attempt to challenge the audience's conventional wisdom about cinema, while others see it as a poor performance of the director's creative prowess, raising questions about whether he can adapt to the tastes of contemporary audiences. The box office slump of the movie "If You Are Honest Do Not Disturb 3" not only makes people question director Feng Xiaogang's creative ability, but also triggers thinking about the entire film industry. In this era of rapid development, the audience's demand for movies is constantly changing, and whether the famous director's films can adapt to this change has become a topic of great concern. Perhaps, Feng Xiaogang's "If You Are Honest Do Not Disturb 3" is not a failure, but an attempt to explore new possibilities for the film industry. Whether this ending is rebellious or lost, perhaps only time can give the final answer.
The film's failure is not the end, but more like a fall in an artist's bold attempt. The audience has mixed opinions about director Feng Xiaogang's film, and this time the box office slump also makes people pay more attention to whether the director can learn from it and complete a Renaissance-style comeback. Audiences are no longer satisfied with traditional film narratives, they are eager to see directors dare to challenge and break through in their creations, and give them a new movie-watching experience.
One of the reasons why director Feng Xiaogang's films are aesthetically out of touch with contemporary audiences is that there is a gap between the director's creative thinking and the audience's expectations. Audiences live in an age of information explosion, and their standards for aesthetics and innovation have changed. Traditional narrative methods and stereotyped shooting techniques can no longer satisfy their tastes, and Feng Xiaogang seems to have failed to keep up with the pace of the times in this regard.
In "Do Not Disturb 3", although the movie has highlights in the imagination of AI and future life, the portrayal of the image of middle-aged and elderly people seems a bit outdated, which makes people feel out of place. Contemporary audiences want to see more modern stories and characters, and the images of middle-aged and elderly people in movies seem to be given too much tradition. The aesthetic needs of audiences are undergoing a revolution, and they want films to better reflect the diversity and openness of today's society.
Director Feng Xiaogang's creative dilemma is not only reflected in the aesthetic disconnection, but also in the communication barrier with the audience. In an era of information explosion, audiences are no longer passively receptive to movies as they used to be, but are actively involved in the conversation. Directors need to listen to the audience and understand their needs, so that they can better create works that meet the expectations of the audience. Feng Xiaogang seems to have been negligent in this regard, and his films appear to be somewhat self-contained, failing to establish a deeper interaction with the audience. Audiences crave to resonate with the film during the viewing process, hoping that the movie can touch their deepest emotions. And in "Do Not Disturb 3", the director seems to pay more attention to his own expression than the audience's feelings. This miscommunication created a sense of alienation between the audience and the film, which became another reason for the film's box office slump.
In the past, famous directors were almost classics in the minds of audiences, and their works were often regarded as symbols of noble art. However, with the development of society, the change of audience tastes has become a major challenge for famous films. Audiences are no longer attracted by the director's name, they pay more attention to the novelty and depth of the content of the film itself. In this era, movies are no longer the exclusive enjoyment of a few elites, but the cultural consumption of the general public. Audiences want to see more diverse stories, more creative ways to express themselves. Feng Xiaogang's films seem to have failed to meet this need, his work is gradually falling out of favor with audiences, and the glory days of famous directors are being replaced by the work of cutting-edge directors and creators.
Feng Xiaogang was not without the opportunity to complete a renaissance. The audience's expectations for him still exist, as long as he can find his own shortcomings in his creation and dare to challenge himself, the director's future is still full of hope. The Renaissance was not the end, but an opportunity for reorientation. Feng Xiaogang can learn from the audience's feedback and re-examine his own creative philosophy. He can gain a deeper understanding of the aesthetic needs of contemporary audiences and establish a closer connection with them. Film is an art that requires constant innovation and change, and Feng Xiaogang, as a director, also needs to follow the trend of the times and constantly expand his creative boundaries.