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This weekend's film industry is really a bit miserable.
Although five new films popped up at once, except for "Rise of the Planet of the Apes 4", which is a little bit interesting, the others are miserable.
To be honest, "Rise of the Planet of the Apes 4" failed to meet everyone's expectations this time, and the box office results were like that, which made the entire mainland film market look a little sluggish.
But don't worry, the Dragon Boat Festival is coming, and there will be a full 15 new films to join in the fun, which will surely set off a movie-watching frenzy.
Here is a particularly eye-catching movie, "The Wandering Blade".
From the beginning of the pre-sale, the movie has been in a good place.
Wang Qianyuan, Wang Jingchun, Qi Xi, the leading actors, plus director Chen Zhuo, although the reputation and box office of their previous works are a little erratic, but this time "Wandering Blade" is very exciting.
Why? Because this movie is based on the novel of the same name by Keigo Higashino, it tells the story of a single father, Li Changfeng, who takes revenge on his daughter.
The setting of juvenile delinquents in this movie coincides with the frequent school bullying incidents now, which makes people yearn for it when they watch it.
Judging from the trailer, this movie has a large scale in terms of emotional and moral discussion, and even some police characters understand and resonate with Li Changfeng's behavior, which is really jaw-dropping.
Another movie, "Special Effects Maniac", also attracted a lot of attention.
This movie was originally intended to hit the box office during the May Day holiday, but unfortunately, in the face of fierce competition from domestic films, it could only be postponed to May 17.
The film tells the story of a Hollywood special effects actor and shows how high-end special effects technology can turn an ordinary person into an all-powerful hero.
Although it has become a small name in the international market, taking in $73 million at the box office, it is a bit shabby when you think about the production cost of a whopping $1.3 billion.
In China, there are high hopes for the film, and fans are looking forward to it being a visual feast on the mainland and becoming an iconic special effects entertainment blockbuster.
However, as the Dragon Boat Festival holiday approaches, so many movies are released, not every one of them can shine in the market.
Take "Special Effects Maniac" as an example, although the producers originally expected the Chinese market to reverse the decline, but as of 18 o'clock on May 11, the advance box office of the film was only $1.42 million, which is like a basin of cold water poured on the producer's head.
At the same time, the domestic movie "Morning Clouds and Twilight Rain" is also under great pressure.
Although this movie has producers such as Zhang Guoli and Han Sanping, as well as a number of stars such as Fan Wei, Zhou Dongyu, Song Jia, etc., the cast can be described as star-studded.
Especially Zhou Dongyu, she took over this movie at the peak of her career, with a salary of up to 100 million yuan.
But even so, the production cost of "Morning Clouds and Twilight Rain" was still controlled within 100 million, which shows how much the actors trust and sacrifice this movie.
Unfortunately, the advance box office of "Morning Clouds and Twilight Rain" is also miserable, only $150,000, which is simply a hint of a potential box office failure.
The media are predicting that the final box office of the film may not even exceed $35 million.
The movie "Morning Clouds and Twilight Rain" is adapted from a sensational real event - a murderous girl in a wedding dress.
In the play, the character of Lao Qin played by Fan Wei was finally released after spending a lot in prison for a while.
As a result, he became a demolition household overnight, and his net worth rose to millions in an instant.
It's a pie-in-the-sky thing.
Moreover, in the movie, there is a love story with a huge age difference between Fan Wei and Zhou Dongyu, and with the addition of Song Jia, this movie is really interesting.
However, the audience doesn't seem to be interested in this kind of sensational drama now.
Although Zhou Dongyu's acting skills have been well received by everyone in the test screening, and the rivalry with Fan Wei is also sparkling and exciting, her current attraction in the market seems to be a little inadequate.
Although her personal cumulative box office has reached 11.9 billion, analyzing and analyzing the data, we find that her success actually depends largely on cooperation with well-known directors and big production teams.
In addition, she has starred in several works in recent years, but they have not been recognized by the market, which also reflects her audience popularity from another side, which is gradually weakening.
Looking at the market performance of these two films, we know that in this highly competitive film industry, the aura of stars and high investment cannot guarantee the success of a work.
In the end, it still depends on the quality of the movie and whether it meets the audience's taste, which is the key factor that determines the success or failure of a movie.