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Text: Ah Zhen Film and Television Entertainment
Edited by Ah Zhen Film and Television Entertainment
On New Year's Day in 2024, the Chinese film market will once again set off fierce competition. Among them, the movie "Twinkle Twinkle Twinkle Star" achieved remarkable box office results in just two days, but it also suffered bad reviews from the audience.
The audience's dissatisfaction with the quality of the film and the marketing strategy reflects a certain irrationality and impetuousness of the market. The film industry needs to pay more attention to the depth and quality of content in order to promote the healthy development of the industry.
"Twinkle Star", which is full of negative reviews, unexpectedly won 480 million box office
On New Year's Day in 2024, the Chinese film market once again ushered in a round of fierce competition. In this highly anticipated schedule, several films have been released one after another, one of which is called "Twinkle Twinkle Twinkle Star" which earned a staggering 480 million at the box office in just two days, becoming the champion of the day.
However, the film was widely questioned by audiences and critics, and was dubbed a "big bad movie".
The audience's expectations for the quality of the film are compared with high-reputation movies such as "Stealth" and "Goldfinger".
The audience's demand for high-quality films is obvious, and this is also reflected in the audience's positive reviews of films such as "Stealth" and "Goldfinger".
These films not only pay attention to detail in production, pursue artistic depth and quality, but also meet the audience's expectations for plot, characters and emotional expression.
In contrast, the quality problems of "Twinkle Twinkle Twinkle Star" highlight a certain impetuous and commercial tendency of the film industry.
The audience's disappointment with the film's marketing strategy does not match the actual content
In addition to the problems of the film itself, the excessive hype of the film's marketing has also been criticized.
"Twinkle Twinkle Twinkle Star" hyped up the romantic elements of its "snow field" in the promotion, but in fact the performance in the theater was greatly reduced, disappointing the audience who were expecting this scene.
This discrepancy between marketing and actual content further exacerbates audience dissatisfaction.
The irrationality and impetuosity of the market: the contradiction between audience needs and commercial considerations
Audiences have reasonable expectations for the quality of the film, and they want to be able to get emotional resonance, reflection and artistic enjoyment through watching the movie.
However, some films can achieve high box office with only star effect and marketing strategies, but the artistic quality is greatly compromised, which reflects a certain irrationality and impetuousness of the market. The film industry needs to pay more attention to the depth and quality of content in order to promote the healthy development of the industry.
The Future of Film: Balancing Business and Art to Meet the Needs of Audiences
As a part of the cultural industry, film is not only a commercial product chasing the box office, but also an exchange and inheritance of art and culture.
The production and marketing of films need to balance commercial and artistic factors, pay attention to the depth and quality of creation, and constantly meet the needs of audiences. Only in this way can cinema truly become an indispensable cultural element in people's lives.
Ending: Balance between audience needs and business considerations
The impetuosity of the film market and the expectations of the audience is a question that needs to be pondered. Audiences' expectations for high-quality films are reasonable, and the film industry also needs to consider commercial considerations.
Balancing business and art, and paying attention to the depth and quality of film content, can promote the healthy development of the film industry. Let's focus on film quality and promote the development of China's film industry in a more prosperous and diversified direction!#Headline Creation Challenge#
Disclaimer: The content is taken from the Internet