Source: Photo.com
On January 2, the sales of many car companies were released one after another, and BYD ranked first, with sales unbeatable, successfully breaking through the 3 million mark, with a cumulative sales volume of 3.0244 million units in 2023, a year-on-year increase of 62.3%, leading many domestic car companies.
Among them, among the new car-making forces that have attracted much attention, the pattern of "Wei Xiaoli" has been broken, forming a new situation of "Li Wei Zero".
Based on delivery data, Li Auto will deliver a total of 376,030 vehicles in 2023, a year-on-year increase of 182.2%, ranking first among new forces. In 2023, NIO will deliver a total of 160038 vehicles, a year-on-year increase of 30.7%, ranking second, giving up the first place. The Leapmotor that was originally at the waist replaced Xpeng Motors and ranked third. Leapmotor delivered a total of 144155 vehicles in 2023, a year-on-year increase of more than 29%, of which 18,618 vehicles were delivered in December 2023, a year-on-year increase of 119%. Xpeng Motors delivered a total of 141601 new vehicles in 2023, a year-on-year increase of 17%. Gradually slid from the head position of the new force to the waist.
According to the sales volume, the annual delivery volume of Li Auto is more than 60,000 units more than the sum of NIO and Leapmotor, and it is gradually gaining the position of the "first brother" of the new forces.
In terms of cumulative deliveries, as of December 31, 2023, Li Auto has delivered more than 600,000 vehicles, making it the highest new Chinese car company in terms of delivery, with NIO delivering a total of 449,594 units, and Xpeng Motor's cumulative deliveries in history also exceeding 400,000.
Market concentration of China's new energy vehicle industry
From the perspective of sales, the CR2 of the mainland new energy vehicle industry is 39.51%, CR4 is 52.63%, and CR8 is 67.71%.
Summary of the competitive status of China's new energy vehicle industry
From the perspective of the bargaining power of upstream suppliers, the upstream of new energy vehicles is mainly raw materials and parts enterprises, with a high degree of technology intensity at the raw material end, and lithium ore, the core resource, is relatively scarce. From the point of view of the bargaining power of downstream consumers, the downstream is individual consumers, the consumption power is scattered, and a wide range of unified procurement can not be formed, at the same time, the concentration of the new energy automobile industry is high, and if there is a price increase in leading enterprises such as BYD and Tesla, it will drive the new energy vehicle industry as a whole to usher in a wave of price increases, and for consumers, there is little room for bargaining. From the perspective of existing enterprise competition, the existing competition in the new energy automobile industry is relatively fierce, and the industry head effect is obvious, so it is difficult to fight for a place in the market. From the perspective of potential entrants, the new energy vehicle industry is a technology-intensive and capital-intensive industry, and in the first few years of start-up brands, enterprises may have been in a state of loss, such as "Wei Xiaoli". However, it is worth noting that in recent years, the "mobile phone system" enterprises have a greater advantage in the layout of new energy vehicles, the main reason is that the current new energy vehicles are no longer only equipped with lithium batteries or other new power sources of cars, but new energy and intelligent new energy intelligent vehicles, therefore, "mobile phone" enterprises have relied on their own intelligent level to begin to lay out the new energy intelligent vehicle market, the main way to enter is to set up a new energy intelligent car brand with traditional car companies. Therefore, in general, there is a greater threat from potential competitors. From the perspective of alternatives, the alternatives of new energy vehicles are fuel vehicles and public travel modes. In the long run, it is the general trend for traditional fuel vehicles to be replaced by new energy vehicles, so the threat is not great. Public transportation may have a certain impact on new energy vehicles. Especially in areas where public transportation is more developed, some consumers believe that there is no need to purchase new energy vehicles, so public travel modes may pose a certain substitution threat to the new energy vehicle market.
Zhang Yongwei, vice chairman and secretary general of the China Electric Vehicle 100 Association, said that the production and sales scale of new energy vehicles is expected to reach 13 million in 2024, with a growth rate of about 40%, an overall penetration rate of more than 40%, and a monthly penetration rate of more than 50% in the passenger car field.
"The new energy vehicle market will continue to maintain rapid growth, and the role of the 'ballast stone' of the domestic economy will be more prominent, and China will further become the 'wind vane' of the global new energy vehicle industry. Zhang Yongwei predicts that the retail sales of automobiles will exceed 5 trillion yuan in 2024, of which new energy vehicles will exceed 2 trillion yuan. Industrial development will continue to drive investment and financing in infrastructure, auto parts, intelligent manufacturing, automotive intelligence and other fields. New energy vehicles have increasingly become an important bridge for exchanges and cooperation in various fields such as global economy, trade, technology, and supply chain.
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