Continue to discover the legend of Nanjing Road: an in-depth discussion of the wisdom of business warfare
Nanjing Road, as a treasure of Shanghai commerce, its legendary story is not only limited to the three sheep and Hengyuanxiang in "Flowers", but also a collection of wisdom in the business world. We delve into this Nanjing Road legend to reveal the business wisdom behind it.
4. The Power of Brand Symbolism:
In Nanjing Road, where business competition is fierce, brand symbolism has an important force. With its unique advertising symbols, the three sheep in "Flowers" have successfully shaped the brand image, allowing consumers to quickly associate with products and emotions. In this regard, it is similar to Hengyuanxiang, and Hengyuanxiang's iconic "HYX" has also left a deep imprint in the hearts of consumers.
Brand success is often accompanied by emotional resonance. Through the clever combination of music and advertising, "Flowers" allows Sanyang to establish a strong emotional connection among the audience. This emotional resonance has become the source of brand loyalty and one of the secrets of Hengyuanxiang's success.
5. Forward-looking business warfare theory:
Although the three wallet theories mentioned in the play are fictional concepts in the play, they trigger the audience's deep thinking about the commercial market. The practicability of this theory is also worthy of reference for businesses in real business wars. It is a forward-looking strategy in business warfare to launch products in a targeted manner at different levels of consumption and bring brands closer to different groups of people.
6. Revelations of Business Legends:
The business legend in the play is not only the competition between Sanyang and Hengyuanxiang, but also a business opportunity in the world of flowers on Nanjing Road. Behind every successful brand is its own unique business strategy, and this in-depth discussion of strategy provides wisdom for other companies to learn from.
Epilogue:
The business legend of Nanjing Road is not only the story of Sanyang and Hengyuanxiang in "Flowers", but also a collection of wisdom in the business world. The brand symbol, emotional resonance, forward-looking business theory and the enlightenment of business legend all depict the multi-dimensional face of a business war on Nanjing Road. In the future, Nanjing Road Flower World will continue to attract the attention of business wise people and become a treasure of business wisdom.