The domestic auto market will come to an end in 2023, and the annual report cards of major car companies have been released. According to the data, FAW Besturn sold a total of 120666 vehicles throughout the year, a year-on-year increase of 59.4%, and the growth rate far exceeded the market market, reaching the highest level in 8 years. Among them, the mobility and overseas markets continued to make efforts, and sales reached record highs. This also marks that FAW Besturn has achieved a new transformation from stabilization to positive to rapid increase, and the market transformation speed has been accelerated in an all-round way.
Under the multiple changes of price war throughout the year, continuous change of new energy, and China becoming the world's largest automobile exporter for the first time, in 2023, FAW Besturn will quickly adjust its business ideas with the policy of "rapid volume increase, accelerated transformation, reform and innovation, and breakthrough revival", and make full efforts in the three major markets of To C, travel and overseas, showing full resilience in constantly breaking the ice and making progress in the midst of changes.
In the face of the extremely involuted domestic market, FAW Besturn has expanded outward with a new product matrix to meet differentiated needs. The new generation of all-round MPV Besturn M9 occupies the medium and large MPV market of IKEA. The Besturn T90, the preferred SUV for the 100,000-level family, has gained a firm foothold in the A-class SUV market with ultra-high cost performance. The fourth-generation Besturn B70 is a sedan with 28 new upgrades to reshape the leader of China's independent B-class family sedan. The potential of different market segments has ensured the stable growth of FAW Besturn's market base. In the travel market, Besturn NAT has deeply cultivated the reputation of national taxi products, overcame unfavorable factors such as shrinking demand, and sold 24,535 units throughout the year, always occupying the top position in the sales ranking of pure electric MPVs. Keeping up with the tide of Chinese brands going overseas, FAW Besturn actively lays out the markets in the Asia-Pacific and Latin American regions while deeply cultivating the two main sales regions of Eastern Europe and the Middle East, with an annual export volume increase of 177% compared with last year, highlighting the scale effect and further improving its overseas popularity.
At the same time, continuous marketing innovation and service upgrades have also injected value soft power into the overall sales increase. Keeping up with the introduction of new products, FAW Besturn has also achieved synchronous innovation in marketing methods. From the launch of the Besturn T90 to the Tengfan carnival of the popular band to the signing of the Chinese national track and field team to walk with the Asian Games champion, from the fourth-generation Besturn B70 to achieve traffic blasting with a national tide ceremony, to the 100-kilometer high-speed rolling challenge and the ultimate ice and snow test drive to show the hard power of the product in terms of safety and control, FAW Besturn has been fully close to young users and harvested more traffic through three major marketing methods: cross-border, entertainment and experience. At the same time, the two major marketing IPs of 518 service rights and interests and Tengfan Car Buying Festival have been continuously upgraded to continuously empower terminal sales.
To the market to increase, to marketing to traffic, to service quality. Under the difficult market challenges, FAW Besturn will operate steadily and continue to cultivate in 2023, and hand over a rather surprising report card. As the auto market enters the new year's development cycle, the FAW Besturn new energy family will also usher in new models such as the Besturn Pony, and the joint efforts of the two tracks are worth looking forward to!