On October 14, 2021, under the guidance of the China Federation of Radio and Television Social Organizations, the Propaganda Department of the Beijing Municipal Party Committee of the Communist Party of China, and the Department of Information and Publicity of the Ministry of Emergency Management, the first (2021) National Emergency Broadcasting Organization Summit was held in Beijing under the guidance of the China Federation of Radio and Television Social Organizations, the Propaganda Department of the Beijing Municipal Party Committee, and the Traffic Publicity Committee of the China Federation of Radio and Television Social Organizations, and hosted by the Traffic Broadcasting Center of Beijing Radio and Television Station.
The first (2021) National Emergency Broadcasting Agency Summit
The construction of the emergency broadcasting system is an important infrastructure for national social governance, and an important channel for opening up the "last mile" of emergency information release and achieving accurate mobilization.
The Party Central Committee and the State Council attach great importance to emergency management and emergency broadcasting, and General Secretary Xi Jinping has repeatedly made important speeches and instructions on promoting the modernization of China's emergency management system and capabilities, doing a good job in disaster prevention, mitigation and relief, and developing a smart radio and television network. The 14th Five-Year Plan for National Economic and Social Development and the Outline of Long-term Goals for 2035 clearly require "promoting and improving the construction of an emergency broadcasting system".
In recent years, important progress has been made in the construction of emergency broadcasting systems in various places, and the coverage of communities and villages has been continuously expanded, playing an important role in grass-roots social governance, cultural dissemination, epidemic prevention and control, and emergency response. The State Administration of Radio, Film and Television and the Ministry of Emergency Management have also jointly issued relevant documents on many occasions to guide the construction of an emergency broadcasting system.
In the first year of the "14th Five-Year Plan", in order to further play the role of emergency broadcasting in emergency management, build and use emergency broadcasting well, and improve emergency management capabilities, the first (2021) National Emergency Broadcasting Broadcasting Organization Summit invited leaders of industry authorities, heads of national emergency broadcasting broadcasting institutions, industry experts, and representatives of relevant enterprises and institutions to gather together to interpret policies, share experiences, and talk about the future development direction of emergency broadcasting.
Emergency publicity
It is related to the safety of people's lives and property
At the meeting, Li Xiulei, member of the party group and deputy editor-in-chief of Beijing Radio and Television Station, said in his welcome speech that in August this year, the "Beijing Emergency Overall Emergency Response Plan (Revised in 2021)" was officially released, which is the fourth revision of the plan since its release in 2004, and has been more in line with the current reality from multiple angles such as advancing with the times, party committee leadership, epidemic prevention and control, people-oriented, and close to actual combat. Safety is an important foundation for the construction and development of the capital, and the construction of the emergency broadcasting system is an important channel to open up the "last mile" of emergency information release and achieve accurate mobilization.
Li Xiulei, member of the party group and deputy editor-in-chief of Beijing Radio and Television Station, began to exchange views
Li Xiulei said that as the mainstream media in the capital in the new era, Beijing Radio and Television Station has always adhered to the standard of first kindness, carried forward the spirit of initiative, and worked with partners in various fields to make efforts to promote economic and social development and create a happy and beautiful life.
Emergency publicity is an important task related to the safety of people's lives and property, and it is also the basis for people to move towards a better life. Under the background of media integration and development, Beijing Radio and Television Station continues to explore the integration of rich media means and scientific and technological forces into emergency publicity and emergency information release.
This year, Beijing Radio and Television Station has formulated and implemented a three-year action plan for media integration, and the development of media integration in Taiwan has shown a new atmosphere; next year it will closely follow the trend of digital and intelligent development to create more accurate, more professional, more intimate, more meticulous and more efficient media services.
Wang Xiaojie, chief engineer of the State Administration of Radio and Television and vice president of the China Federation of Radio and Television Social Organizations, introduced in his speech at the summit that at the beginning of this year, the State Administration of Radio and Television issued an emergency broadcasting standard system, which is guided by the "Overall Plan for the Construction of the National Emergency Broadcasting System" and starts from the actual development of emergency broadcasting technology and application, covering the whole process of emergency information production and broadcasting, scheduling control, transmission coverage, terminal presentation, etc., to ensure the standardized construction and standardized operation of the emergency broadcasting system. In this way, the leading and normative role of standards in the construction of emergency broadcasting systems will be brought into play, and high-quality and innovative development of radio and television and online audio-visual industries will be promoted.
△ Wang Xiaojie, chief engineer of the State Administration of Radio and Television and vice president of the China Federation of Radio and Television Social Organizations, began the exchange
At the summit, Shen Zhanli, director of the Department of Information and Publicity of the Ministry of Emergency Management, said that China is one of the countries with the most serious natural disasters in the world, with many types of disasters, wide geographical distribution, high frequency of occurrence, heavy losses, safe production is in a period of climbing and passing, various risks and hidden dangers are intertwined and superimposed, and the people's requirements for comprehensive, accurate and timely access to emergency information are getting higher and higher.
The Ministry of Emergency Management undertakes the responsibilities of natural disaster prevention, safe production, emergency rescue, etc., and every work is related to the safety of people's lives and property. Doing a good job in emergency information release and safety publicity and education is of great significance to improving the public's awareness of disaster prevention and reduction and emergency risk avoidance, especially in the event of disaster accidents, timely early warning and forecasting, and the release of authoritative information can minimize the losses caused by disasters and accidents, so as to stabilize people's hearts, strengthen confidence, and build unity.
△ Shen Zhanli, director of the Department of Information and Publicity of the Ministry of Emergency Management, began to exchange views
In May this year, the Office of the State Council Earthquake Relief Headquarters, the Ministry of Emergency Management, and the Sichuan Provincial Government jointly held the "Emergency Mission 2021" earthquake relief exercise, during which we took the emergency broadcast exercise as an important content, adopted the practice of opening a "tent radio" at the first time in the "information island", and built a bridge between the disaster relief headquarters and the disaster victims.
On July 20, Zhengzhou City, Henan Province, suffered from exceptionally heavy rainstorms, and the local government quickly activated the emergency broadcasting mechanism, giving full play to the mobile listening characteristics of radio, and timely broadcasting information such as early warning and forecasting, flood situation and disaster situation, search and rescue and rescue, which played an important role in flood relief and rescue and rescue. The role of emergency broadcasting in emergency management is already evident.
At the same time, we must also see that emergency management is a brand new cause, and there are still many things to do and a long way to go to promote the construction of emergency broadcasting system and help the development of emergency management.
People are supreme, life is supreme
Strengthen the management of emergency broadcasting work nationwide
Zou Feng, a first-level inspector of the State Administration of Radio and Television and deputy director of the Department of Safe Transmission Guarantee, said at the summit that the latest achievements in the construction of China's emergency broadcasting system have been implemented in many provinces and cities across the country.
Zou Feng said that since June this year, the rainstorm in Jiangnan, South China and Southwest China has increased significantly, and flood geological disasters have occurred in many places. General Secretary Xi Jinping demanded that all regions and relevant departments should adhere to the supremacy of the people and the supremacy of life, and make overall plans for epidemic prevention and control and flood prevention and disaster relief.
△ Zou Feng, a first-level inspector of the State Administration of Radio and Television and deputy director of the Department of Safe Transmission Guarantee, began to exchange views
After the "7.20" heavy rainstorm in Zhengzhou this year, the leaders of the General Administration demanded that the study of the construction of urban emergency broadcasting should be strengthened in conjunction with the 7.20 disaster in Zhengzhou. This year, the General Administration of The People's Republic of China incorporated the work of promoting the emergency network system into the important measures of "I do practical things for the masses" in the study and education of party history, and strengthened the management of the national emergency broadcasting work.
Du Guozhu, vice president of the Radio and Television Research Institute of the State Administration of Radio, Film and Television, put forward several thoughts on the construction of the emergency broadcasting system in smart radio and television cities at the summit. He believes that the construction of the emergency broadcasting system of smart radio and television cities is an important task for the radio and television department to upgrade public services during the 14th Five-Year Plan period, and it is also an important starting point for the deep integration of radio and television and 5G, the deep integration of radio and television and network audio-visual, the deep integration of broadcast system and emergency broadcasting system, and the deep integration of smart radio and television and smart cities.
Du Guozhu proposed that the construction goal of the future smart radio and television urban emergency broadcasting system is to quickly transmit emergency broadcast messages and information trigger mechanisms, reach various terminals such as mobile phones, televisions, radios, loudspeakers, and outdoor large screens, and continuously improve the coverage rate of emergency broadcast population.
△ Du Guozhu of the Radio and Television Research Institute began to exchange
Wang Yu, deputy director of the National Communication Innovation Center of the Communication University of China, professor of the School of Government and Public Affairs, and doctoral supervisor, exchanged views with everyone on emergency broadcasting in the era of media integration at the summit.
She said that the times are changing, the environment is changing, the audience is also changing, the audience's perception of risk is different from the past, and the identity of broadcasting as the first media of natural disasters has always existed. After 2008, emergency broadcasting is not only a sound media, but also a multimedia platform that has gradually grown into a fusion communication, and its role has been more diversified. In the future, broadcasting should play a more important role in early warning, from local radio frequency solo dances to national radio interactions, which can be covered and reached at the same time.
△Professor Wang Yu of the National Communication Innovation Center of communication university of China launched an exchange
The disaster struck suddenly
Emergency broadcasts stand out
Gong Qingli, director of the Transportation Division of Henan Radio and Television Station, shared the practical experience of Henan emergency broadcasting at the summit.
In July 2021, henan many places continued to be exceptionally heavy rain, from July 19, Henan traffic broadcast rapid response, emergency launch of "flood prevention and disaster relief when the people first" emergency live broadcast, call sign "Henan emergency broadcast" 24 hours a day broadcast, emergency information authority and timely, go all out to serve flood prevention and disaster relief work.
△ Gong Qingli, director of henan emergency broadcasting, began to communicate
The sudden arrival of heavy rains and disasters has caused power and communication interruptions, and the disaster area has become an information island, and the role of emergency broadcasting has become prominent, building an information communication bridge connecting the inside and outside of the disaster area. At the same time, Gong Qingli put forward three points of responsibility and thinking, the crisis suddenly came, emergency broadcasting should ensure that the information export is unified, to ensure that everyone is delivered, to ensure that help does not add chaos.
△ Henan Traffic Broadcasting All-Media Heavy Rain Emergency Live Broadcast
Cai Ming, director of the Traffic Broadcasting Center of Beijing Radio and Television Station, shared the practical experience of Beijing emergency broadcasting at the first (2021) National Emergency Broadcasting Broadcasting Organization Summit.
Cai Mingke introduced that since Beijing Traffic Radio was awarded the "emergency broadcasting" qualification by the Beijing Municipal Government in July 2017, it has been paying attention to people's livelihood, focusing on urban governance, rapidly handling public emergencies, and improving urban management level and public emergency literacy in the form of interactive participation.
Cai Mingke pointed out that in the era of intellectual media, informing is no longer the "privilege" of professional media, "constructive news" has a broader space for cultivating soldiers and exerting space in China, and more and more media in China have embodied the spirit of "constructive news" in emergency practice.
△ Cai Ming, director of the Traffic Broadcasting Center of Beijing Radio and Television Station, can carry out exchanges
Grasping the "constructive" connotation of emergency news, Cai Mingke shared several experiences:
First, promote the healthy development of individuals and society with positive emotions;
Second, reporters and moderators promote problem solving as participants, and their roles in emergency reporting are closer to those of "promoters", "advocates" and "problem solvers";
Third, promote citizen participation and reflect the social intervention of emergency news, so that broadcasting institutions can also have the function of emergency information source.
Taking the heavy rain in Henan as an example, beijing traffic (emergency) radio reporters and hosts promoted problem solving as participants, which played a positive role in disaster relief work. Since March 2021, Beijing Traffic (Emergency) Radio has released and reported many emergency news in a timely manner.
△ Beijing emergency broadcast in-depth coverage of emergency news
For example, two people in Haidian District were unfortunately killed by heavy rain in Beijing, and within three hours after the incident, the host quickly interviewed relevant people, produced short video products, and popularized "How to Save Yourself when Vehicles Enter the Water" for the public, which was viewed more than 27 million times.
△ Smooth the host to interview relevant people
In addition, the sub-column "Everyone Talks about Curbing Congestion" created by Yang Yang, the host of All the Way Smooth, focuses on the problem of road congestion in Beijing, focuses on positive energy, and guides the public to face it with a positive attitude. Some of the suggestions collected by the program have been adopted by government departments.
△ All the way to the sub-column "Blocking Everyone Talks"
Finally, representatives of emergency broadcasting from various places held roundtable discussions to share and exchange experience in emergency broadcasting construction.
Among them, Li Xiaochuan, director of emergency broadcasting in Shenzhen, shared the experience of using media integration means to empower emergency broadcasting construction; Sun Kai, director of emergency broadcasting in Jiangsu, shared his thoughts on generating income from emergency broadcasting operations; Sun Jing, assistant director of emergency broadcasting in Chengdu, shared the important role played by broadcasting as the main voice channel for responding to emergencies when the Wenchuan earthquake occurred; Shao Zhen, director of emergency broadcasting in Anhui, shared his experience on how to coordinate the development of emergency new media and online broadcasting Li Yunzong, director of Hunan emergency broadcasting, introduced the intelligent emergency broadcasting system; Zhi Yong, director of Shandong emergency broadcasting, shared the "peacetime and wartime combination" of emergency broadcasting.
△ Representatives of emergency broadcasting in various places shared and exchanged experiences
With the theme of "integration, intelligent connection, co-construction and dissemination", the National Emergency Broadcasting Broadcasting Organization Summit actively explored the realization of "promoting and improving the construction of emergency broadcasting system" in the 14th Five-Year Plan.
Source: National Emergency Broadcaster Summit