You should have heard of Moutai, right? It's not an ordinary liquor, it's one of the most famous liquors in China. But do you know that this is the kind of Moutai Group, and it has even started to make ice cream! In just one year, this Moutai ice cream has made them a profit of up to 430 million yuan, which is really crazy!
(The picture comes from the Internet)
Moutai Group has always been very good at researching new products to attract everyone's attention, and this ice cream in front of you is just one example. What is special about this ice cream is that it is made with Moutai famous liquor and high-grade ice cream technology, and the taste is first-class. Although it has only been launched for a year, it has already sold tens of millions, which is simply a hot topic in China's FMCG industry!
(The picture comes from the Internet)
In addition to ice cream, Moutai Group also has two successful new products such as wine core chocolate and soy sauce coffee latte. Their sales have increased by more than half compared with before, which is enough to see how strong Moutai Group's innovation ability is. This also shows that they not only focus on traditional products, but also pay great attention to the research and development of new fashion products.
(The picture comes from the Internet)
Moutai Group has been exploring the path of innovation, and they understand that if they want to stay ahead of the competition in the market, they must constantly find new breakthroughs. The person in charge of Moutai Group said: "We need to keep up with the times and stand with young people in order to better understand their preferences and continuously improve our products." ”
(The picture comes from the Internet)
This rejuvenation strategy has proved to be very effective for Moutai Group, which has successfully made a name for itself among young people and increased brand awareness with the help of these new and creative products. As soon as Moutai Group's new ice cream was launched, it caused a lot of discussion and doubts in the society, some people felt that this was Moutai Group's way to expand its business area, and others thought that it was a practice adopted by Moutai Group to keep up with the trend of the times.
(The picture comes from the Internet)
The person in charge also mentioned that they do not expect to make high profits through Moutai ice cream, but want to express their recognition and welcome to the young group through this way. He deeply agrees that in the future, we look forward to the fact that this Moutai Group, which has always dared to meet challenges and strive for innovation, can bring us more surprises and make us full of expectations! Let us pay close attention to whether other liquor companies will also start to set foot in this new field like Moutai Group, bringing more diversified market choices.