In the e-commerce industry, one after another changing stories are being interpreted, and it seems that behind every success there are countless blood, sweat and wisdom. Now, the debate over subsidies and refund-only is heating up, becoming a challenge and contest between merchants, platforms and consumers. So, is this a conflict of interests, or is it a deeper business strategy behind it?
The feast of subsidies and risks
In the trend of the Internet, subsidies are undoubtedly a good way to attract users and win over the market. From Taobao to Didi to Meituan, the war on subsidies has been dazzling. The rise and evolution of this model has made these platforms spend huge sums of money in order to compete for users, even at a loss.
When Mr. Lei founded Xiaomi, he dreamed of subsidizing 50 yuan per user, until an executive reminded him that it would cost the company billions in losses. This experience made him realize the limitations of his subsidy strategy and forced him to adjust it.
Only the rise and question of the refund policy
However, once the subsidy strategy is stopped, how can the platform remain attractive? On the surface, it is under the banner of fighting counterfeits, but in fact it is another form of subsidy to attract consumers. The ostensible purpose of this strategy may be to protect the interests of consumers, but at the deeper level, it is to lock in users.
However, the legal compliance of the refund-only policy has been questioned. Is it challenging the bottom line of the law if it is a ruling based on the customer's feelings? The law is fair, but the notion that refunds only depend on the judgment of the feeling does not correspond to the logic of the law.
Subsidies vs. refund-only: Merchants' struggles and dilemmas
For merchants, the pressure of subsidies and refund-only policies is significant. Merchants have to bear huge costs in order to attract users, and these policies do not take into account the actual business problems of merchants.
The pressure of subsidies and refund-only is not just financial, but also a redefinition of business rules. Merchants are troubled because it seems to be challenging traditional business models and ethical bottom lines.
Social impact and future prospects
This battle between subsidies and refunds only is not only a game between merchants and platforms, but also involves the changes of the entire society. How will the change of business model affect employment and market order?
Perhaps, the transformation of the e-commerce industry is not only a battle of interests, but also a contest of business wisdom and social responsibility. We look forward to the arrival of a more balanced and reasonable business model, which is not only the expectation of merchants and platforms, but also the whole society.
summary
The e-commerce industry is constantly changing, and subsidies and refund-only policies are the hottest topics behind it. In this evolution of business, we have seen the diversity of business models, as well as the struggle between merchants and platforms. However, this revolution is not only a game of business, but also a reflection on society and human nature. In the future, we look forward to a healthier and fairer business