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Once upon a time, the Chinese New Year's Eve of the Chinese reunion was nothing more than families sitting in front of the TV, laughing and welcoming the bell of the CCTV Spring Festival Gala.
This moment, accompanied by the fireworks, is a moment that hundreds of millions of families across the country are looking forward to.
In recent years, this grand cultural feast has faced unprecedented challenges - the ratings of the Spring Festival Gala have plummeted.
The beginning of the story is the audience's nostalgia and expectation for the Spring Festival Gala.
Looking back on the past, the sketches of the Spring Festival Gala were a must, as if all the gods were creating a night of laughter for the audience.
Time flies, and today's Spring Festival Gala is different.
The audience endured the reality of uneven quality of sketches, but this phenomenon was the result of a long-term illness.
The quality of the Spring Festival Gala sketches has generally declined, becoming the focus of criticism from the audience.
Nowadays, the Spring Festival Gala sketches frequently use bad stalks, the plot is outdated, forcibly sensational, and lacks originality and joy, which makes the audience lose interest in the Spring Festival Gala.
In previous years, sketches used to be the highlight of the Spring Festival Gala and the source of laughter, but now, the audience frequently encounters embarrassing scenes of laughter.
followed by a focus on the cast, revealing a staggering phenomenon - "bastard actors" repeatedly appeared.
Among them, Jia Bing has become the most typical representative.
Jia Bing's performance mode is repeated repeatedly, like fried cold rice, which makes the audience lose the motivation to look forward to it.
On such an important stage, the audience is more looking forward to freshness and surprises, but Jia Bing's reappearance cannot meet this expectation.
What's more, Ma Xudong's works are even more indescribable, his performance style is not mainstream, and it is resisted by many people.
At the Spring Festival Gala, a large-scale gala, it is difficult to accept an overly extreme way of performing, and the audience begins to wonder if such an actor is suitable for such an important stage.
In the hearts of the audience, the Spring Festival Gala is a cultural feast worth looking forward to, and the "wonderful" performances that appear in it cannot be tolerated.
And when the young actor Xu Juncong appeared on the stage as a frequent guest of the Spring Festival Gala, although his acting skills were obvious to all, he also faced the problem of aesthetic fatigue from the audience.
How to overcome this problem has become an urgent problem for him to solve, and the plot is gradually advancing, focusing on the theme and style of the Spring Festival Gala.
Looking back at the original intention of the Spring Festival Gala, Zhao Benshan once said: "The theme of the Spring Festival Gala sketch must be happiness." Today's Spring Festival Gala sketches generally end in tragedy, and the comedy elements are gradually diluted.
The audience was puzzled by this, why on such a festive day, the Spring Festival Gala had to be "educated", which made people uncomfortable.
This phenomenon reminds the audience of the Spring Festival Gala in the past, when the sketches were a must, pure joy, no need to be educated, no need to immerse themselves in the atmosphere of tragedy.
As the plot deepened, the dilemma of the Spring Festival Gala was drawn.
The Spring Festival Gala began to try to get closer to young people and learn Xi Internet culture, but this attempt was not successful.
In the eyes of the audience, the Spring Festival Gala used to be a "stalk machine", but now, it has become closer and closer to the "stalks" on the Internet.
This change caused the Spring Festival Gala to lose its original characteristics, and the audience felt confused and resistant.
At this time, the conjectures and predictions of netizens were cleverly introduced, which seemed to tell readers that the fate of the Spring Festival Gala was like a ticket to an uncertain prophet.
As the climax of the story gradually rises, focus on the program list of the Spring Festival Gala again.
Netizens boldly predicted this year's program list, and the hot topic "Chinese New Year's Eve No Holiday" has become a topic that audiences talk about.
This kind of program design that caters too much to the audience makes it impossible for the audience to find the real laugh, and what is even more disappointing is that the most ugly sketch has become a topic, and the audience began to question the quality and orientation of the Spring Festival Gala.
This seems to imply that the Spring Festival Gala tried to attract young audiences by introducing popular elements, but fell into an awkward situation in the actual execution.
Audiences began to doubt the direction of the Spring Festival Gala, believing that the Spring Festival Gala focused too much on commercial interests and ignored the truly engaging content.
In this process, the Spring Festival Gala seems to have forgotten its original cultural responsibility and social value, and has become an entertainment platform that has been commercially packaged.
Returning to the original theme, summarize and reflect on the reasons for the decline in ratings of the Spring Festival Gala, such as the reduction of small quality, the repetition of actors, and excessive catering to the audience.
These questions constitute a picture of the Spring Festival Gala gradually losing the support of the audience.
The audience misses the original intention of the Spring Festival Gala and looks forward to it returning to the "true" and creating a more attractive and in-depth program.
This seems to be a reminder that a cultural feast should have connotation and depth, and not just chase hot topics to please the audience.
It is hoped that the Spring Festival Gala can transcend commercial interests and create a truly in-depth and connotative program, so that the audience can get thinking and inspiration in laughter.
In this future, the Spring Festival Gala is no longer a simple entertainment platform, but an important stage for transmitting culture and triggering thinking. (Only published on the headline account, other platforms are ported)
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