The New Year of 2024 is approaching, and on December 29, the National Style Culture Week in Nanjing kicked off, and the Guochuang Park opened a new New Year's Eve with a four-day "Oriental Aesthetics, Jinling Fashion" National Style Culture Week activity.
With the purpose of exploring the sustainability and diversity of traditional culture, this event is jointly created by Jinji Guochuang Park and Houjing Planning Team, and cooperates with industry experts, pioneer designers, and fashion faces to create various wonderful activities such as national style fashion SHOWROOM, national style brand show, national style culture salon, and high-end creative dialogue, inviting the audience to immerse themselves in the creativity and novelty of oriental aesthetics.
From the well-known domestic brands Fan Sheng, Yuebai, Qihe, Jing Ruoji, and NANCY Sun with the theme of new Chinese haute couture costumes, presenting a beautiful visual feast of oriental neon clothes, each set of clothing is a limited edition, or combined with embroidery, velvet, buckles and other intangible cultural heritage skills, or the application of unique design techniques, as exquisite as a work of art.
Brands such as HECO, Hu Sheng Yimu, Zhizhi, Nishang Feather Jacket, MOHANYUN and other brands have transformed the traces of history, culture and time into different textures and crafts with new creative inspiration, and in the interpretation of professional models, the national style culture has been extended into each garment, showing the sense of "Chinese fashion" to the fullest.
An art exhibition with the theme of "Dream of Red Mansions" was set up at the event site, which was created by the fashion design studio of Professor Jiang Jinrui of Beijing Institute of Fashion Technology, and the artistic reproduction of the Baoyu and 12 golden hairpins in the album of "The Complete Book of Qing Sun Wen's Paintings". This debut is also the first exhibition in the country, attracting a group of people from inside and outside the industry to visit the exhibition.
Wenwu private clothing custom brand from Shenzhen was also invited to participate in the exhibition, bringing Chinese-style clothing made of Guangdong Xiangyun yarn fabric.
Most of the participating brands in this event are high-end brands with considerable popularity in China. The four-day National Style Culture Week will create several designer dialogues, focusing on "high-end customization of dresses", "intangible cultural heritage skills VS world aesthetics", "emotional value of customized clothing", "innovative expression of new Chinese elements" and other dimensions, inviting fashion design experts, brand chief designers, and studio managers to talk about the life, integration and fashion of national style elements.
Professor Jiang Jinrui came to the exhibition area in person and opened a theme salon of "Dream of Red Mansions" with the special guest host, Ms. Geng Qi, director of Jiangnan Silk Culture Museum, and the guests discussed topics such as "The Origin of Nanjing and Dream of Red Mansions", "The Significance of Art Reproduction", "National Wind Fever, and Hanfu Phenomenon".
Everyone has their own yearning for "mental fitness", or a state of slow life, or a way of life with a sense of ritual..... The "Oriental Aesthetics, Jinling Fashion" National Style Culture Week attracted nearly 30 new Chinese original clothing, accessories, bags, and footwear brands from all over the country to gather at the scene, integrating flower arrangement, tea ceremony and other national style atmospheres to create a unique SHOWROOM space, and a more ingenious welcome market, making oriental aesthetics everywhere.
Written by: Nandu reporter Zheng Haihong and Xi student Jiang Tinghan