In recent years, with the development of digital technology, culture and technology are also constantly integrated, and major museums can not only make it more convenient for people to understand the historical and cultural background of cultural relics, but also make it more convenient for them to digitally display and display them virtually, which also makes digital technology an important means to help "cultural relics come alive".
Sleeping for thousands of years, once rejuvenated
At the 6th China International Import Expo, Tencent brought a variety of technology and cultural product applications as scheduled. In the China Pavilion, a number of "cultural relics renewal" projects will show the revitalized Chinese civilization to the world, leading visitors to the Great Wall, Dunhuang and Sanxingdui cultural sites.
Walking into the Tencent exhibition area of the China Pavilion, the "Digital Great Wall" naked-eye 3D holographic projection exhibition attracted many visitors to experience. The project uses holographic projection technology to immerse visitors in the glasses-free 3D effect. Visitors can follow the audio guide to "stroll" on the Great Wall, or they can come to the "pier" to overlook the surroundings through gesture operation, and they can also follow the changes of time and experience the "Great Wall" under the stars at night.
After "visiting" the Great Wall, you can also enter the "Sanxingdui Wisdom Museum" applet to experience the beauty of Sanxingdui culture that has been sleeping for thousands of years and waking up to shock, and understand the cultural and historical stories behind it. Some of the representative cultural relics are virtually restored by AI human-machine collaboration. The Sanxingdui AI human-machine collaborative virtual restoration project, launched by the Sichuan Provincial Institute of Archaeology and Tencent's SSV Digital Culture Lab, is using bronzes as a pilot to explore the application of innovative technologies for human-machine collaborative AI intelligent assistance in cultural relics and archaeology.
"Seeking Dunhuang - Digital Dunhuang Immersion Exhibition" comprehensively applies cutting-edge game technologies such as three-dimensional modeling technology, physical rendering of game engines, global dynamic lighting, VR virtual reality scenes, etc., leading visitors to "walk" into Cave 285, a national treasure of Mogao Grottoes, which is restored with 1:1 high precision and three-dimensional reproduction, and immersively "travel" through the mural world of "Five Hundred Robbers Become Buddhas" more than 1,400 years ago.
The "14th Five-Year Plan for Cultural Relics Protection and Scientific and Technological Innovation" proposes to "promote the development of online digital experience products by museums, and provide new cultural and tourism services such as immersive experiences, virtual exhibition halls, and high-definition live broadcasts." "Technology companies such as Tencent are actively involved in the protection of cultural heritage and use digital technology to help rejuvenate cultural relics.
"Oracle Global Digital Revitalization Technology" realizes the revitalization of Oracle in the digital space, and uses AI glyph matching algorithm to realize Oracle search for words and images by words. Tencent's SSV Tanyuan Digital Culture Open Platform integrates digital museum construction and AI-assisted archaeology capabilities into a digital toolbox, transforming cultural heritage into digital resources in various forms such as images, audio and video, and 3D models, and further facilitating the open sharing of digital achievements of Chinese culture through digital resource management, rights confirmation, protection, authorization, and public welfare feedback.
In addition, the China Pavilion at this year's CIIE highlights China's latest achievements in promoting high-level opening-up and high-quality development to attract "Invest in China". A "special" folding large screen at the entrance left a deep impression on the audience, sometimes showing a naked-eye 3D magnolia of Shanghai's city flower, and sometimes showing Shikumen, Lujiazui "four-piece suit" and other scenes with Shanghai's local characteristics, attracting many visitors to stop and take pictures.
This booth is from OUTPUT, a company focusing on digital content and technology, which showcased China's charm of the integration of technology and culture with its self-developed three-sided screen glasses-free 3D technology and digital aesthetics, and showcased China's innovative technologies and free trade zone services and products to the world. The works bring together the landmark elements of Shanghai, present and look forward to the appearance of the Chinese city represented by Shanghai with technology + artistic creativity, and create a sample of Chinese cities with cultural self-confidence and self-improvement through digital empowerment, so that guests can experience the symbiosis and integration of cultural precipitation and modern innovation in Chinese cities in a three-dimensional way.
It is understood that today's OUTPUT has gradually completed the platform construction and operation of the global digital content creator ecosystem. A series of digital landmark projects featuring glasses-free 3D technology have been implemented around the world. For example, in terms of traditional culture, it has created a series of digital twin projects of cultural heritage and digital cultural tourism with cultural institutions such as the Palace Museum and St. Paul's in Macau, and used digital technology to bring the precious collections of the Palace Museum, intangible cultural heritage crafts, and traditional Chinese culture and Xi overseas for cultural exchanges.
Intelligent ecology, localized application
In recent years, the trend of digital culture "integrating China and foreign countries" has become more and more distinct, and it has played an increasingly important role in the process of "going to sea". According to the Annual Research Report on China's Digital Culture Going Overseas (2022) released in February this year, digital cultural products represented by six major formats, including online film and television dramas, online games, and short videos, have become an important force for Chinese culture to "go global". Ren Yuxin, Chief Operating Officer of Tencent Group, believes that these forms of digital culture are deeply loved by young people around the world, and have increased the acceptance of Chinese cultural elements by people in different regions.
In May this year, the Shanghai Science and Technology Award was announced again at the Shanghai Exhibition Center after two years. Among them, the real-world video intelligent enhancement technology and its localized application won the first prize of the Technology Invention Award.
In recent years, the human video viewing experience is rapidly entering the ultra-high-definition era, but the reality is that ultra-high-definition video resources are still scarce. Of the thousands of TV channels in the country, only 9 offer Ultra HD content. To this end, the Collaborative Innovation Center for Future Media Networks of Shanghai Jiao Tong University has cooperated with leading domestic units such as Shanghai Artificial Intelligence Laboratory, Shenzhen Institute of Advanced Technology, Chinese Academy of Sciences, and Huawei to conduct research on video clarity and smoothness, successfully overcome technical problems such as real-world video super-resolution and frame insertion, and developed a set of independent ecological intelligent video enhancement system to support a variety of video enhancement applications.
Today, the results of the project have been applied on a large scale to a variety of scenarios of industry leaders, including China Central Radio and Television Group, Migu Video, etc., which has greatly improved the technical and service capabilities of mainstream media, and provided a new format for the development of radio and television media and the prosperity of the cultural industry.
“潮”动“活”跃，扬帆“出海”
ZTE and ZTU Yunchuang jointly demonstrated the AI naked-eye 3D and XR metaverse solutions of China's cultural tourism and cultural museums at the 29th Beijing International Book Fair. This is the most internationally influential book fair platform in mainland China and the most international book fair in Asia. The joint display of ZTE and Zhongtu Yunchuang undoubtedly created a fully immersive glasses-free 3D experience for readers and users, and innovatively led the era of digital reading glasses-free 3D.
With the blessing of glasses-free 3D technology, readers can enjoy the new perspective of reading brought by nubia Pad 3D, which not only expands the way of digital interaction, but also provides an immersive and open interactive experience. Without the help of any external equipment, a highly adaptable reading scene is built, the multi-directional reading experience of mass readers is activated, and the new reading application scenarios of "paper and electricity integration, interconnection of 10,000 books, and integration of people and books" are experienced.
More than that, at the 19th China (Shenzhen) International Cultural Industry Expo, China's digital cultural industry is showing strong growth potential. Walking into the main exhibition hall, virtual displays such as large-screen projection, touch interaction, and ground interactive projection can be seen everywhere. Each exhibition area has used immersive experience and digital audio-visual technology to display pictures, text, video, audio, animation and other content, and the digital application of culture is widely used, which not only improves the viewing and interactivity, but also brings a new experience to the audience.
As a pioneer of domestic software going overseas, Laihua Technology's products span animation creation, intelligent design, metaverse digital human, data visualization and other fields. They are trying to help more enterprises, especially manufacturing enterprises, go overseas through digital humans.
During this year's Cultural Expo, Laihua Technology carefully produced digital humans, which will be embedded in all corners of the main venue, recommending exhibition features, broadcasting news information, previewing trading activities, and presenting booth highlights for the audience anytime and anywhere, which is also the first time that digital human live broadcast has been applied to the Expo. The "Magic Wall" from Bailude Information Technology (Shanghai) Co., Ltd. presents exquisite works of art on the screen, and the audience clicks, viewes, and interacts on the screen, so that the cultural relics "come alive again".
At the same time, the "Magic Wall" is also the most widely used digital interactive large-screen solution for cultural venues in the world, and can be seen in many top museums in Europe and Asia, such as the National Gallery of Hungary and the National Museum of China.
More and more scientific and technological innovation products inject the genes of the times into Chinese traditional culture, give the connotation of the times, and make it more "trendy" and "lively", so that everyone can feel the beauty of traditional culture while appreciating the power of science and technology.