The scene of the Chongqing Normal University Sports Meeting. Photo courtesy of the interviewee
Sichuan opera face-changing, fire-breathing, dragon and lion dances and other performances are wonderful, and traditional Chinese percussion instruments are combined with heroic sword dances. Playing drums and dancing, combining rigidity and softness, thunderous drum beats, passionate dancing, waving the heart of endeavor, dancing is full of enthusiasm......
Recently, many colleges and universities in Chongqing have held sports meetings, and the elements of national style have appeared "high-frequency" in the phalanx of the opening ceremony of the games. #重庆邮电大学运动会舞龙 ##重庆大学运动会川剧喷火#等词条也登上热搜.
The opening ceremony of the college sports meeting is an important stage for the young generation to show their style, and on this stage, traditional culture sings the "protagonist".
Why does the "national style" break out of the circle among young people?
Chongqing girl made rock sugar gourd to bring to England. Profile picture
01
Young people who favor the national style
At present, variety shows, animation, film and television all have a "place" for national style.
Many young people also take the initiative to pass on traditional Chinese culture in their own way.
Not long ago, the video of a Chongqing girl's homemade rock sugar gourd brought to the UK appeared on the hot search on the Internet. In the video, she is dressed in Hanfu and holding a sugar gourd on the streets of Edinburgh, and during the Spring Festival, more than 10,000 bloggers wear Hanfu overseas to celebrate the Spring Festival, blowing Chinese wind around the world......
Taking Chongqing colleges and universities as an example, many schools have not only established various traditional cultural clubs, but also held various traditional cultural activities on campus. These outreach activities have increased the acceptance of and interest in traditional culture among young people.
The 3rd Flower Dynasty Festival held by Chongqing City Science and Technology College. Photo by Hualong Net reporter Liu Zhao
This month, at the 3rd Flower Dynasty Festival held by Chongqing City Science and Technology College, the "Twelve Flower Gods" came in Hanfu in spring, with fluttering clothes, like a frightening Hong, just like the ancients crossed over. There are also a number of folk games such as juju, pot throwing, archery, etc., as well as intangible cultural heritage projects such as hairpins, wrapping flowers, ancient papermaking, embossed fans, and lantern making.
Gong Yumeng, secretary of the general branch of the Youth League of the School of Economics and Management of Chongqing City Science and Technology University, said that compared with the previous two years, this year's National Style Festival has attracted more attention. In her opinion, the younger generation has a demand for traditional Chinese culture and is exploring, which is also the "driving force" behind the long-term holding of the National Style Festival of the college.
"National style, very fashionable. Chen Hongyi, a student of Chongqing University of Posts and Telecommunications, introduced that his daily life is full of national style elements, and there are more and more students wearing Hanfu on the streets.
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Industry boosts the "youthfulness" of the national style
The market has the sharpest sense of smell and the most direct response.
Many years ago, the successful launch of the Forbidden City's cultural and creative industries allowed people to see the great role of cultural and creative development in the promotion of museums and the revitalization of cultural relics.
Chongqing is rich in cultural relics, which have been transformed into a variety of cultural and creative products through cultural and creative development in recent years.
Among the cultural and creative products of the China Three Gorges Museum in Chongqing, there are tea sets created with Qi Baishi's "Twelve Screens of Landscapes", baseball caps marked by Daxi cultural symbols, and the cover of the handbook of the Han Dynasty portrait brick music and dance scenes......
According to the staff of the Culture, Creativity and Cooperation Department of the China Three Gorges Museum in Chongqing, the national style elements are sought after by more and more young people, and the museum is also actively seeking cooperation with all walks of life, through cross-border cooperation with other brands and artists, constantly innovating, and bringing more diversified cultural and creative choices to the public. These collaborations not only enhance the innovation and artistry of products, but also inject new vitality into the inheritance and development of traditional culture.
A culture that only has feelings and no industry support is difficult to sustain. With the development of contemporary business ecology, the channels for young people to obtain traditional cultural products have become more convenient, which undoubtedly promotes the popularization and popularity of traditional culture.
It is not uncommon in the art industry to express traditional culture in a way that young people like to see.
In the past two years, at the graduation exhibition of "Open June" of Sichuan Fine Arts Institute, works with the theme of traditional culture have been frequently unveiled and have received great attention.
According to the relevant person in charge of the digital art experimental class of Sichuan Fine Arts Institute, Chinese traditional culture is broad and profound, and the advantages of rapid dissemination of digital media and the form that young people like to see make "art + technology" provide a new impetus for the dissemination of traditional Chinese culture.
Taking the "digital activation of traditional Chinese culture" that the laboratory has been researching for a long time as an example, in short, it is to express the "youth" of traditional culture. However, this is not such a simple concept as "old wine in new bottles", but more like using modern technology to reproduce the original scene of "winemaking", open up a broader market, and dig deeper connotations.
The person in charge of the experimental class said that through the activation of digital art, traditional culture is combined with the preferences of young people, so that it can be inherited and developed among young people. At the same time, this process can also demonstrate the cultural vitality of traditional Chinese culture in the new era.
The scene of the Chongqing University of Posts and Telecommunications. Photo courtesy of the interviewee
03
Under the national style is the "hardcore" cultural self-confidence
The members of the Hanfu Club of a university in Chongqing have experienced significant growth in the past three years. From less than 100 people at the beginning, it has grown to more than 200 people now, and this change is not only reflected in the quantity, but also in the content and direction of the activity.
In the early days, the activities of the Hanfu Society mainly focused on the display of Hanfu clothing, mainly reflecting the beauty and cultural characteristics of Hanfu. As time passed, students became more and more demanding of traditional knowledge, and the activities of the Hanfu Society began to shift to a greater focus on cultural popularization. Now, the Hanfu Society will not only carry out popular science education on Hanfu knowledge to help students understand the historical and cultural background of Hanfu, but also combine the knowledge of unearthed cultural relics to study and discuss the shape of Hanfu.
In addition to the popularization of knowledge, Hanfu has also made some new attempts at the practical level. For example, they began to organize sports activities such as bow and arrow teaching, through which they popularized ancient sports knowledge and the development of sports.
What makes young people understand and study traditional Chinese culture from a simple understanding to in-depth research, and makes the national style change from a niche to a popular?
Zhang Xiaoqiang, director of the News Business Teaching and Research Department of Chongqing University, analyzed that the essential reason is cultural self-confidence.
The scene of the Chongqing University Games. Photo courtesy of the interviewee
In recent years, people have paid more and more attention to the dissemination of excellent traditional culture and its creative transformation and utilization. The development of business ecology has made traditional cultural products quickly enter the lives of young people, and the combination of feelings and industry has provided a lasting impetus for the spread of traditional culture. In addition, the Internet and social media have made it easier to disseminate traditional culture. Young people are exposed to rich traditional cultural content through online platforms, which stimulates their interest and desire to study excellent traditional culture.
Zhang Xiaoqiang believes that the popularity of national style culture is a good sign, indicating that the younger generation has needs, is thinking, and is exploring. The times and young people have chosen the national style, and the people's cultural enthusiasm has been ignited, which is the embodiment of cultural self-confidence, the common choice of social aesthetics, and the trend of cultural development.
"Maybe in the future, young people can 'give the world a little Chinese shock' on the road of 'national style'. Zhang Xiaoqiang said.