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On the occasion of the 65th anniversary of ADORA, V-ZUG has opened a new boutique retail store

author:Thoughtful client

The New Year is approaching, and the new and old friends of V-ZUG received a special invitation to gather in Shanghai to attend a "Double Happiness Door" and guest life party at the Xiyingmen International Building Materials and Home Furnishing Brand Center, witnessing the reopening of the "home space" of the Swiss V-ZUG boutique retail store after three years, and celebrating the 65th birthday of the Ruizu Zhenshang Home Dare Treasure Series washing machine, which has always accompanied the family life.

On the occasion of the 65th anniversary of ADORA, V-ZUG has opened a new boutique retail store

(From left to right: Mr. Zhao Shumin, a close friend of the Swiss brand, Mr. Hao Hongwei, Vice President of Xiyingmen Group, Ms. Jennifer Bao, Managing Director of Ruizu Greater China, Mr. Zhao Yinyin, Swiss brand ambassador, and Ms. Ding Chunxi, Marketing Director of Swiss Greater China, cut the ribbon to celebrate)

Meet Ruizu in the space where the "beloved" lives

Because of the pursuit of life, but also because of the standard of life, become a bosom friend, but also become a partner, which has become the "circle of friends password" of the Rui family and every guest. The event kicked off with Ms. Jennifer Bao, Managing Director of V-ZUG Greater China, who first interpreted the connotation of ADORA from the "naming": 110 years of brand history, 103 years of laundry product development, and a product series that lasted for 65 years - Swiss ADORA cherished series, time witnessed the quality inheritance of Swiss Seiko, witnessed the continuous update and iteration of product hard power, and also witnessed ADORA become a veritable "beloved" of life. It is this kind of commitment and quality that has attracted the favor and mutual recognition of "Ruiyi" lifestyle and brand users, landmark projects and industry partners including Xiyingmen, and more people are welcome to visit the newly unveiled Ruizu Xiying store, in this living, social space and aesthetic space, to find more inspiration and fun, and enjoy more beautiful daily >

On the occasion of the 65th anniversary of ADORA, V-ZUG has opened a new boutique retail store

(Ms. Jennifer Bao, Managing Director, Greater China, Swiss)

In the eyes of Mr. Hao Hongwei, a partner and user, vice president of Xiyingmen international commercial chain enterprises and an authoritative opinion leader in the high-end home improvement industry, Xiyingmen's understanding and standards of life are the same as those of Ruizu: as the experience center of the world's top building materials brands and one of the most high-end building materials gathering places in Shanghai, Xiyingmen and Ruizu Xiyingmen boutique retail stores can become a platform for people to share their lifestyles with themselves and their families, whether it is a century-old Ruizu or a 65-year-old The updated 17th generation of ADORA can be called "classics" - behind it, it is Seiko and technology from Swiss Made, but also from the perfect integration of technology and art, use and aesthetic experience, and from the service level that covers the whole cycle and is Xi for users, so that Ruizu has developed into the standard configuration of global elites and the standard > of spire circle homes

On the occasion of the 65th anniversary of ADORA, V-ZUG has opened a new boutique retail store

(Mr. Hao Hongwei, Vice President of Xiyingmen International Commercial Chain Enterprise and Authoritative Opinion Leader of High-end Home Improvement Industry)

Meet the Swiss people in the surprise brought by the food

Naturally, the old friends of the Swiss nationality are indispensable - Mr. Zhao Yinyin, an internationally renowned pianist, the lifetime honorary president of the International Association of Chefs of the French Escoffier International Association of Famous Chefs in China, the honorary captain of Champagne by the French Champagne Association, the director of the Black Pearl Restaurant Guide and the brand ambassador of the Swiss nationality, >

On the occasion of the 65th anniversary of ADORA, V-ZUG has opened a new boutique retail store

(Zhao Yinyin, an internationally renowned pianist, lifelong honorary president of the International Association of Chefs of the French Ecofi Chef Association, a Captain of Champagne by the Champagne Association, a director of the Black Pearl Restaurant Guide, and a Swiss brand ambassador)

For Zhao Yinyin, where there is a Swiss family, there must be food: because the Swiss Excellence Line kitchen appliance series can not only help every kitchen novice cook Michelin-level food without overturning, but also has the industry's only Swiss food academy of its own brand, V-GA, which gathers a team of creative chefs with diverse international backgrounds and rich experience to provide each user with a wonderful taste bud journey from ingredients to plates.

As a birthday gift for ADORA to celebrate her 65th birthday, and to send blessings to the reopening of the Swiss Xiying store, the Swiss Food Academy injected innovative inspiration into traditional characteristics and "mixed and matched" the way to celebrate birthdays in different regions around the world The special snacks named after the beautiful meaning add a variety of flavors to this double event, and also show the passion and creativity of Rui's most passion for food and life>

On the occasion of the 65th anniversary of ADORA, V-ZUG has opened a new boutique retail store

(Swiss Food Academy V-GA Special Customized Snacks)

Meet the Swiss clan in the amazement brought by the "longitudinal velvet FLOW".

Another foreshadowing of the event came from the other protagonist of "Double Happiness" - the ADORA Precious Series Washing Machine. At the beginning of the event, Mr. Zhao Yinyin specially brought a challenging item, the Moncler down jacket, which was put into the ADORA washing machine for washing and care, and a pure and priceless surprise brought by ADORA was quietly brewing.

Let everyone have a close look at the strong product power of the ADORA cherished series of Ruizu Zhenshangjia, and the amazing presentation after washing and caring for complex and delicate fabrics - the down jacket that is often afraid to be washed and cared for at home is clean and full as before, and the state is like a new life, showing the unique strength and heritage of Textiles Care (fabric care) of Ruizu, and easily insight into the strength and expressiveness of ADORA to make life "longitudinal". As Zhao Yinyin sighed, to solve the most complex things in the simplest way, to make life easy and happy, to enjoy convenience, enjoy food, enjoy interaction, enjoy socialization, this is the understanding and realization of the lifestyle of the Rui people, >

On the occasion of the 65th anniversary of ADORA, V-ZUG has opened a new boutique retail store

(ADORA Cherish Series Down Jacket after Washing)

We also take this opportunity to open the "Indulge to Wash" National Experience Open Day, where you can bring your delicate and precious clothes to the Swiss Elite ADORA Collection and RefreshButler to bring you the ultimate fabric care journey with a century-old washing and care heritage.