The last holiday of 2023.
How are you in good spirits?
A few days ago, Xiangyu saw a summary of the "Top Ten Mental States of 2023".
At the top of the list is "going crazy".
图源：KnowYourself
From young people's crazy literature, crazy emojis, to crazy characters in film and television dramas.
Even domestic entertainment stars are paying more and more attention to marketing their "crazy" characters.
is like Yan Ni, who has frequently appeared on hot searches recently.
It depends on the mental state of "going crazy".
The craziest time was winning the Best Actress Award on Scream Night.
When I gave my acceptance speech, I felt a sense of "madness" that didn't care about the lives of others.
Count down to three and take the audience to scream with her.
Soon, related entries quickly rushed to the hot search.
Many netizens are envious of her stable and crazy mental state.
The deeds of a certain Shuang "going crazy" and causing ridicule are still vivid.
Xiangyu never thought that in the past two years, "crazy" would actually reverse its reputation.
From being spurned by tens of thousands of people to the top of domestic entertainment.
What the hell is going on?
It's better to talk about "internal entertainment going crazy" today.
As we all know, domestic entertainment is scarce.
Out of people's desire, the stars of the past two years seem to have started to operate the sense of living again.
Among them, "going crazy" is the easiest way to get out of the circle.
Since the beginning of the year, domestic entertainment stars have frequently gone crazy.
Yan Ni has become a leader because of her stable performance.
Not long ago, she did a roadshow for film promotion.
When the reporter asked about the interview and what the dowry was, she actually "spoke wildly"-
"I sometimes forget that I was married."
participated in the year-end event and walked the red carpet, and other female stars were all radiant.
When I arrived at Yan Ni, I was wrapped in a black coat and didn't say anything.
On his feet, he was wearing an antique from the last century, crystal sandals.
went to Liu Genghong's live broadcast room, and he completely let himself go.
can't keep up with the rhythm, so he simply ignores the anchor's actions.
Shaking your hands and shaking your head, you will be a VIP in the night club.
If you are physically exhausted when you play, it doesn't matter if it's a live event.
The man leaned into the corner of the wall and completely rotted.
In this "crazy" tide, another sister He Saifei was not to be outdone.
Her performance on Scream Night was almost the same as Yan Ni's.
In high spirits, he shouted at the audience:
"Let's scream for XXX together!"
However, if you want to say the craziest, it has to be the GQ festival that has just ended.
Naked "going crazy" as a red carpet theme.
There's even a huge selection of props to choose from.
No matter how big your coffee is, you have to catch this "crazy" tide when you come.
When most celebrities can't let go of their burdens, several carefully examined contestants attract the attention of the melon-eating masses at the speed of light.
Yang Tianzhen dressed up three times, one was more crazy than the other.
First, I put a bunch of teddy bears on my body, focusing on a dare to play and keep warm.
Then there is the red carpet on the water, wearing an oversized bow dress.
It is also necessary to show a super e personality and dance with the wind.
If Yang Tianzhen is still entertaining himself, the next one directly connotates internal entertainment.
Idol Mika holds a plastic baby in her arms, and the staff next to her holds a giant baby bottle.
Since then, Neiyu has had another child.
I have to say that this kind of entertaining expression of self-indulgence can always win a lot of popularity from passers-by.
Unconventional words, deeds, and reactions can not only disenchant the aura of high-flying celebrities, but also shorten the distance between them and fans.
It can also highlight your unique personality and strengthen your personal recognition.
Of course, there are also examples of overturns.
For example, Hu Ge was ridiculed for "emotional instability" and "hypocrisy" because of his "crazy words" on Weibo and self-detonation of ugly photos.
After all, "going crazy" is not exactly the same as "being alive."
Many crazy behaviors just cater to people's desire for internal entertainment, or provide a relaxed emotional value for highly involuted workers.
"Crazy" is more often used as a new marketing point and has become a meme for the rapid popularity of the current society.
Why is this kind of "crazy" character more and more likely to be favored by people?
Perhaps, this "crazy" tide came from breaking through the walls of film and television dramas.
In the past year, the more "crazy" film and television dramas are, the more they can become hits.
At the beginning of the year, "Dark Glory" became popular all over the world with "Crazy Criticism of All Members".
Whether it is the revenge plot that is cool and crazy, or the mental state of the villains who are prone to "Xiba", they have all washed the social media of internal entertainment.
The "crazy" tide has become a trend, and the film and television works of domestic entertainment are naturally following the trend.
This year's hit movies are almost inseparable from the word "crazy".
From "All or Nothing" to "Save the Suspect", there is a smell of "crazy" from the promotional posters.
The latter even wrote "crazy" directly on the poster -
"The Year Highest Female Anti-Crime Suspicion Large"
Zhu Yilong is even more in the works of two major topics, interpreting different madness.
In "Disappearing Her", there is a schizophrenic drama hinted at throughout the text.
In "The Mistake by the River" adapted from Yu Hua's work, he plays a small town criminal policeman.
In the process of chasing the madman suspect, he gradually fell into madness.
Therefore, the promotional slogan of the film also blatantly reads-
"If you don't have an answer, it's better to go crazy"
Cao Baoping's "Wading through the Sea of Anger" is marked with "18 prohibitions".
The plot and character portrayal are indeed crazy enough.
Before the release of the movie "Stealth", the official blog also defined the starring Andy Lau as a "calm crazy critic".
Of course, it's not enough to be crazy in the movies.
To a certain extent, the brilliance of the character creation in "The Long Season" also comes from "madness".
The female college student's silence erupts in silence.
Hand blade all those who have hurt themselves.
Wang Xiang always stayed in that autumn.
The obsession of trying his best to catch the "real murderer" made him unable to get out of the blow of the death of his wife and children.
It is this madness that makes their sense of tragedy and fate even more touching.
Another domestic drama "Apocalypse" also relied on the fact that all the members went crazy and frequently went out of the circle.
was called back to work overtime, and was complained by the leader.
simply reminisced about the past, and did not forget to add the sentence "Animals should also eat, sleep and drink".
Treat Party A mercilessly, let my sister shut up if she is unhappy.
Even if it's a crazy thing that only exists in fantasy, just looking at it makes the mammary glands of the migrant workers smooth.
Obviously, behind the large-scale madness of the film and television industry, it is the refraction of social emotions.
As long as you "go crazy", you can hit the audience's high point.
Driven by emotions, it's hard not to pay for it.
Under the spotlight, it is the collective madness of internal entertainment.
In reality, it is the group catharsis of contemporary young people.
In recent years, "going crazy" has evolved into a popular sentiment.
The most prominent manifestation is the rise of "mad literature".
From the very beginning of the twisted crawl, to the current small composition of the collective madness of the workers.
Even the "madman" characters who were not liked in the past have now become crazy spiritual icons.
In the final analysis, in one sentence -
What's the use of being sober and restrained all day long, it's more comfortable to be a madman who breaks the can.
And then there's a crazy.
The grand occasion of Halloween in Shanghai this year may be difficult to surpass for many years to come.
As long as the heart is big enough, the whole world is a coser on the stage.
From An Lingrong to Big Fat Orange, the characters of "The Legend of Zhen Huan" appeared on the streets one by one.
Or, the god-like "Xiang Tai", paired with Guan Xiaotong's underworld scene "You Fork".
Of course, the most eye-catching thing is the migrant workers who are in a worrying mental state.
The word "Party B" is worth a thousand words.
In the end, it's still the same sentence, it's not that the mental hospital can't afford to live, it's just that Halloween is more cost-effective.
Interestingly, while young people are going crazy, they also derive a very interesting cultural phenomenon -
Redefine Wu Bai concert.
Everyone buys tickets no longer to listen to the singer sing, but to sing every word hoarsely and experience the feeling of complete indulgence.
In addition to being happy, look back and think about it—what are young people "crazy"?
In the post-screening session of "Mistake by the River", Yu Hua was also asked similar questions.
The answer he made actually explained the reason behind it-
The so-called "crazy" means that there is an emotion
Then uncontrollably self-magnifying
In the final analysis, this kind of negative emotion is the mental internal friction generated under the environment of extreme involution.
Young people in structural distress are in dire need of a catharsis.
"Going crazy" has become the best way to save yourself.
On the other hand, under the traditional education, East Asian teenagers are required to be patient from an early age.
After a long period of repression and restraint to the extreme, "going crazy" has become the inevitable next stage.
Of course, Xiangyu still has to emphasize one point.
The popular "madness" among young people is harmless in most cases.
They are more inclined to seek "derailment" in the fictional world to achieve some kind of emotional resonance.
Or with the help of similar festivals or specific occasions, an imaginary play is carried out to stimulate the rebellion of the mind.
This kind of "madness" is completely different from those real madness behaviors that touch the bottom line of morality and law.
When this collective emotion is projected onto the cultural level, stars and film and television dramas that cater to emotional values are produced.
Celebrities are out of the circle with their "crazy" personalities, perhaps just because of the crooked fight of chasing hot stalks.
But the "madness" on the screen really increases the dramatic tension, allowing us to see the determination to tear down life and rebuild.
The emotional outlet they provide is precisely the meal replacement that meets the needs of the masses to "go crazy".
And this is precisely the meaning of film and television works.