According to reports, as of 0:34 on December 29, the total box office of the new films "Twinkle Twinkle Twinkle Star", "Annual Meeting Can't Stop!" and "Sneaking" has exceeded 500 million, ranking among the top three during the schedule. However, one of the most watched movies is called "Twinkle Twinkle Twinkle Star", especially on December 25, its total pre-sale box office exceeded 300 million, becoming the star of the entire schedule, setting a new record for the box office on the first day of pre-sale of Chinese films.
Not simple behind the heat
However, the stock boom caused a huge shock. As of December 16, the data of Maoyan and Taopiaopiao showed that the number of refunds had exceeded 1 million, and the average refund rate was as high as 18.1%. This figure is unusually outstanding compared to the 2% to 8% of the film industry standard, which immediately aroused the doubts of netizens. Some people began to question whether the pre-sale results of "Twinkle Twinkle Twinkle Star" were exaggerated, and whether it was a drama carefully planned by the filmmakers for the sake of the film scheduling rate.
The secret of the refund tide
Regarding the high refund rate of the film "Twinkle Twinkle Twinkle Star", audiences and experts have been discussing. Some netizens speculated that this may not be because of the audience's disappointment with the movie, but because there were some problems in the operation of the theater and the filmmaker. According to the explanation of the film's official Douban team, the high rate of audience refunds is actually due to some operational "mistakes", which led to the audience's dissatisfaction with the viewing experience, so they had to choose to refund their tickets.
The operating mechanism of the "water injection" storm
Let's take a look at how the film market works, which is actually quite a complex drama. In the face of stiff competition, filmmakers may take a few steps to stand out. The purpose of exaggerating the pre-sale results is to create a "hot effect" to attract more viewers to buy tickets and achieve better word-of-mouth and box office results in the early days of the release. This is not only for commercial success, but also for the audience to put authenticity to the test.
The rights and interests of the audience have caused heated discussions
This turmoil is not only about the operation of the film market, but also about the rights and interests of the audience. Audiences are very concerned about the quality and authenticity of the film, and they show it in the wave of ticket refunds. The audience is not only the customers of the film industry, but also the key factor that determines the success or failure of the film. If the audience is disappointed by the false publicity, it will have a negative impact on the film market, which in turn will affect the audience's trust in the industry as a whole.
The Marché du Film: Deciphering the Real and the False
This "water injection" turmoil has revealed the problems existing in the operation of the film market. How to strike a balance between commercial success and audience rights has become a serious issue for the film industry. Transparent market operations and authentic promotional messages not only help to increase audience trust, but are also essential for the sustainable development of the industry as a whole.
Conclusion: A real journey to the Marché du Film Market
On the big stage of the film market, the real and the false are intertwined, and the audience's attention and questioning have become the key elements of the market operation. The success of the film depends not only on box office performance, but also on the reputation and loyalty of the audience. The film industry needs to pursue commercial success while maintaining authenticity, listening to audiences, and working together to build a healthier and more sustainable market ecosystem. Only real movies can win the hearts of the audience and make the entire film industry show a more brilliant brilliance. This may be the true meaning of the film market#Headline Creation Challenge#