In order to strengthen brand leadership, build a platform for the innovation and agglomeration of brand agricultural products in our city, create a highland for the aggregation of agricultural industry resources in our city, and promote the upgrading of modern urban agriculture in our city, on the morning of December 29, the inaugural meeting of the "Jiangcheng Baizhen" brand industry alliance and brand training activities were successfully held in the multi-functional hall on the 31st floor of Wuhan Radio and Television Station. More than 130 people attended the meeting, including relevant leaders of Wuhan Agriculture and Rural Bureau, Wuhan Agricultural Group, Wuhan Radio and Television, representatives of agricultural business entities of various brand catalogs, food production and processing enterprises, circulation enterprises, scientific research institutes and financial institutions benefiting farmers.
The meeting deliberated and approved the establishment plan, articles of association (draft) and the list of members of the first council of the alliance of "Jiangcheng Baizhen" brand industry alliance, and voted to approve Wuhan Agricultural Group as the first chairman unit, 69 units such as BESTORE, Zhouheiya, Yafei Seed Industry, Dahankou, Lvle Technology, Wangji Soup, Zhangdian Fish Noodles, Zhongyang Agriculture, Huangpi Sanxian and other 69 units served as the founding director units of the alliance, and 10 governing units such as Zhongshang, Zhongbai, Hubei Yasi, Wuhan Gaonong, Liangzhilong, Fubang Co., Ltd., as well as Wuhan Academy of Agricultural Sciences, Wuhan Radio and Television, Changjiang Futures, Bank of China, Hankou Bank and other 7 strategic partner units. The alliance will be organized by the council, and set up five operating mechanisms, including information exchange, resource sharing, project cooperation, financial empowerment, and tracking services, and a series of alliance theme forums will be planned and held as needed in the later stage.
As the chairman unit of the first alliance, Wuhan Agricultural Group will build a platform, create standards, expand channels, strengthen brands, build a collaborative mechanism, accelerate the creation of agricultural industry resource aggregation highland, extend the agricultural product brand industrial chain, further expand the influence, improve efficiency, and focus on building the "Jiangcheng Baizhen" industry alliance into an important platform leading the development of Wuhan's agricultural brand, and enhance the city's modern urban agriculture brand discourse.
After the establishment of the "Jiangcheng Baizhen" brand industry alliance, it will greatly enhance the benefits of information exchange and resource integration of agricultural operators in our city, thereby reducing operating costs and realizing opportunity sharing, which is of great significance to extend the brand industry chain of agricultural products in our city, accelerate the construction and development of brand agriculture, enhance the value of the agricultural industry and lead the high-quality development of the agricultural industry in our city.
From different angles and rich cases, the current situation of the live broadcast e-commerce industry and the pain points of the real economy were analyzed, and the private domain operation model was interpreted in detail, helping the participating enterprises to have a deeper understanding of how to innovate social marketing, expanding the private domain traffic pool with the help of the alliance platform, etc., to help enterprises better find the private domain operation path suitable for their own development, which triggered in-depth thinking and heated discussions among many enterprise representatives present.