Under the combined effect of factors such as the slowdown in global economic growth, the increasingly rational national consumption, and the end of the redemption dividend, the competition in the two-wheeled electric vehicle market will become more and more fierce in 2023, and the development of the industry will mainly focus on the leading enterprises.
Xinri electric vehicles are constantly breaking through, breaking industry conventions, and leading round after round of market waves. Take stock of the industry's annual out-of-the-circle events, and see how this senior domestic brand in the minds of users for more than 20 years, Xinri Electric Vehicle, has repeatedly "taken advantage of the situation to break through the new situation"?
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- Won the 2023 Top 100 Innovative Enterprises, Brand Power, and Top 10 Green Brands with Outstanding Contributions to Carbon Neutrality
Xinri Electric Vehicle won the "National" Double Award at the beginning of the year, and was crowned a benchmark enterprise in the field of green travel, providing users with a better experience with excellent products, innovative technology and warm services, leading the low-carbon transformation and development of the industry.
- The global renewal press conference, the "three axes" to win the beautiful jackpot
Xinri also honored the official announcement of cooperation with the Chinese women's football team and advanced to the "partner of the Chinese national women's football team"; and Xinri is the world's leading master of power core technology, and released the dual-core dual-power system 2.0, and the superconducting motor won the authoritative endorsement of Nobel experts.
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- The pinnacle challenge is constantly refreshing, and the real assessment breaks through the impossible
In the New Day Cycling Challenge, the Phantom F9 live broadcast climbed over Mount Everest, with an altitude difference of 1,000 meters, went deep into the Gobi Desert in the vast northwest, and shuttled through the cliff trails with thousands of walls...... Whether it is a plateau, a desert, or a rugged shoal, it is easy to navigate.
- Recognized by national authority, a number of "industry only" crowned
Xinri has successively won the China Patent Award, the only "Annual Power Award" in the CCIC Western Cup industry, the Excellent Scene Award for Intelligent Manufacturing, and the National Intellectual Property Advantage Enterprise, demonstrating Xinri's hard-core scientific and technological innovation strength and irreplaceable product differentiation advantages.
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- There is emotion and attitude, turning the brand into a spiritual realm
Xinri X women's football cross-border cooperation, no matter on or off the field, the women's football team can see the figure of Xinri in every game. Xinri has emotions and attitudes, and resonates with the women's football team from the inner essence of sonorous spirit, social tolerance, and youth football development, not to do short-term hustle and bustle, just to support silently. It can be said that Xinri's marketing does not pursue short-term benefits, and uses steady details to create word-of-mouth volume, rather than traditional fierce marketing promotion.
At the same time, the 2023 marathon is also a sports event that Xinri fully supports and attaches great importance to, from the red roses on the green field to the sunshine on the track, Xinri sincerely practices the brand concept of "where there is sunshine, there is a new day", it can be said that Xinri has turned the brand into a spiritual realm: warm heart and upward movement, running towards hope.
- Rooted in the soil of pan-entertainment life, the strength leverages natural traffic
With a high reputation and a big production, the 2023 Xinri electric vehicle surprise cameo movie "Dragon Horse Spirit", and the wonderful linkage with the "old partner" Jackie Chan after 17 years, set off a wave of nostalgia for old users, expanding the circle and releasing international influence.
In addition, the new day continues to be popular in the year, and the word-of-mouth grass is on the hot list. From special forces check-in to citywalk, dopamine fashion travel, Xinri focuses on capturing the small emotions in users' lives, and new product designs such as CiCi and Phantom F9 are widely loved, attracting many Internet celebrity KOLs and fans to plant grass one after another.
For example, Cai Luoli, Xiao Ye and Xiao Feng's check-in test drive in the popular variety show "Heartbeat Twenty Years Old", playing car Doudou, and tens of millions of Internet celebrity monkey brother said that the car was live broadcast and evaluated, and staged the most "heavyweight" power climbing test, which was repeatedly upgraded and refreshed the user experience.
- Break the shackles of industry conventions and empower the high-quality development of "thousands of cities and thousands of stores".
Xinri took the lead in creating an "online + offline" sales and service value system, and Douyin's first special live broadcast won more than 1.684 million exposures and a total transaction amount of more than 1.603 million, breaking the record of live streaming in Douyin's local life and two-wheeled travel sector. Xinri took the lead in opening up a new track in the industry, leading more and more brands to layout.
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- Go to sea to lead the pioneer and set a "new" benchmark in the international market
As a leading brand in the industry, Xinri talked about the Yangtze River Delta cross-border e-commerce industry development summit and actively shared years of development and R&D experience. At the 2023 Milan Motor Show in Italy, Xinri won super popularity for the first time at the exhibition, standing out from the competition of thousands of products around the world, and being the focus everywhere it goes.
- Rush to new energy and open the first year of sodium electricity in the industry
Sodium batteries have the advantages of fast charging, low temperature resistance, safety and stability, but they are trapped in technical limitations such as long industrialization cycle. Xinri has a long-term vision, takes the lead in in-depth layout of sodium electricity new energy, and opens the first year of sodium electricity in the industry. In 2023, it won the Sodium Electric Market Application Pioneer Award, and took the lead in the world to achieve mass production of two-wheeled sodium electric vehicles, which triggered 300+ overseas authoritative media reports, creating a unique "new" trend of green trend with Xinri characteristics.
In the new era, what users lack is not a travel tool, but a sense of value travel experience, in this electric vehicle stock game, the reason why Xinri has repeatedly achieved good results is precisely because of the deep insight into user needs. From brand, technology, marketing to product detail experience, Xinri has created its own brand texture impression.
Looking back, the light boat has passed the ten thousand mountains; looking forward, the road ahead is long and bright, in the time of the car and the hurry, on the track of the long slope and thick snow, the strength of the new day interprets what is called chasing the "new" day by day, and constantly leads the trend of the industry. In the coming 2024, what kind of answer will the electric vehicle industry hand in, and what kind of upgrade experience will users unlock? Let's wait and see how many brands such as Xinri Electric Vehicle will play.