(Image source: Photo.com)
On December 28, because "Fat Donglai announced that employees will leave work 3 hours earlier" once again aroused the attention and heated discussions of netizens.
According to the official account of Fat Donglai Douyin, Fat Donglai Tea Supermarket announced on December 27 that due to too large sales, in order to stabilize the quality of operation, goods and business, the business hours of Fat Donglai Tea Supermarket in Xuchang area are temporarily compressed to: 10:30-18:00, please forgive me for the inconvenience caused.
According to the winter business hours schedule released by Fat Donglai's official account on September 2, the original working hours were 9:30-21:00 from Sunday to Thursday, and 9:30-21:30 from Friday to Saturday. After this adjustment, employees' working hours are equivalent to delaying work by 1 hour in the morning, leaving work at least 3 hours earlier in the evening, and compressing at least 4 hours throughout the day.
Founder Yu Donglai said in a live broadcast in November this year. "The tea department may have only sold 40,000 or 50,000 yuan in the past, but now it may sell more than 200,000 yuan a day, (sales) is too high, people's labor intensity is too great, too hard, increase people, I'm afraid that when the heat goes down, you (increase) people can't arrange it." [So] I compressed my work hours and closed early, [the employee] was too tired, he would get sick after a long time, and the quality of his work would also decrease."
According to public information, Fat Donglai Trading Group Co., Ltd. was established in 1997 and is an enterprise mainly engaged in the retail industry. Xiaomi's Lei Jun once made a special trip to Xuchang Fat Donglai to visit the Xi, and called Fat Donglai "the god-like existence of China's retail industry". Ma Yun said that Fat Donglai is a mirror that can reflect the shortcomings of other companies.
In November, when Yu Donglai shared his business philosophy on a forum, he mentioned that the company currently implements a 7-hour work system, which may be adjusted to 6 hours in the future, and actually realizes two days off. The company's philosophy is to let everyone share and enjoy when they make money, if employees don't want to go to work or need to take leave, they don't need to make up reasons, the company does not allow not to approve leave, and encourages employees to live a real life.
In addition, he also revealed that this year's estimated revenue can exceed 100 billion, a year's tax revenue of three or four billion, profits of three or four billion, employee income is basically more than 7,000 yuan, and the average minimum may be 6,500 yuan.
Looking back at the retail industry in mainland China:
-- The business model of offline shopping malls is still popular
In 2021, the number of newly opened commercial projects across the country reached 510 (including existing renovated properties, but excluding professional markets, home building materials shopping malls, pure commercial blocks, cultural industry parks, and commercial construction area ≥20,000 square meters), a year-on-year increase of 36.73%. In the past five years, except for 2020, which was most affected by the epidemic, the number of new shopping malls has remained above 500, indicating that the business model of offline shopping malls is still being promoted at a rapid pace.
-- Comparison of business plans of listed companies in the retail industry
Judging from the latest layout of listed companies in the retail industry, most companies will accelerate online and offline integration through digital transformation and increasing offline stores, while some companies will focus on their own brand building, supply chain layout, and segmentation development.
——Analysis of the development trend of the retail industry
From the perspective of the industry as a whole, driven by policies and consumer demand, China's retail industry will develop in the direction of quality development. At the same time, it is imperative to build independent brands, and brand competitiveness will gradually become one of the main competitiveness of retail enterprises. In addition, with the favorable policies such as the "Guide to the Construction of a Convenient Living Circle in a Quarter of an Hour", community commerce may become the most accessible retail format in consumers' daily lives.
In the era of consumption upgrading, consumers are no longer satisfied with simple commodity exchange, but pay more attention to consumption experience and emotional resonance. The retail industry needs to establish a field experience that goes directly to the customer's heart, and pays more attention to the consumer experience.
Chen Liping, a professor at Capital University of Economics and Business, pointed out that the retail industry is facing the challenge of major changes in the post-epidemic era, the biggest of which comes from the economic downturn and the profound changes in consumer behavior caused by the declining birthrate and aging population. In view of the development of retail enterprises in the post-epidemic era, Chen Liping put forward some suggestions: first, the business philosophy should change from the concept of consumers to the concept of life, from commodity sellers to nutrition and health service providers; secondly, retail enterprises should pay attention to product development, such as their own brands and prefabricated dishes, as an important strategy for the sustainable development of supermarkets; in addition, retail enterprises should actively innovate business formats to drive development, and pay more attention to the social responsibility of enterprises in the region.
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