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- Source/Brand Officer
- Author/Brand Officer
Introduction: Have you ever eaten a lychee for 150 yuan or six pieces? or the wholesale price, if it is the retail price, it may be half or twice as expensive, this is from Zengcheng, Guangzhou, hanging green lychee.
However, compared with the light snow strawberries imported many years ago, one is even sold for a sky-high price of 100 yuan, so I don't think these lychees are expensive?
Later, with the introduction of light snow strawberries into China, with the increase in production over the years, no one may buy one for about one yuan now, after all, compared to light snow, the strawberries have been cultivated more and more beautiful.
Light snow has long been an outdated Internet celebrity strawberry, and now the top strawberries are called "Hongyan 99" or Tianbao (cream) strawberries.
It's winter, it's the season for strawberries to go on the market, and I didn't expect that strawberries will be the ones who can achieve fruit freedom this winter!
01, aristocratic fruits have been reduced to stalls, but they are not "free"
In fact, before the realization of strawberry freedom, cherries achieved fruit freedom, and now the production of cherries is also a lot, and now there is a feeling that Chilean cherries are cheaper than domestic golden cherries?
Now the wholesale price of a box of good Chilean cherries on the market is 380 yuan, about 5 kilograms, and before that, this price can only wholesale 5 catties not 5 kilograms, and the price is also "cut in half".
Not only cherries, but also many middle-class favorite fruits, in fact, have been slowly reducing prices, but some prices can be beaten down to achieve the freedom of Internet celebrity fruits, and some prices are a little slow, it is estimated that it will take another year or two, the current price, such as the following fruits.
Their price, even the wholesale price, is still a bit expensive, even in the eyes of the middle class, this is already the price of "stalls", but many people still can't realize their freedom.
Ruby pears from New Zealand, in recent years, is also a special fire, 380 yuan a box of 22 is already very cheap, but also the wholesale price, but still failed to achieve freedom, if it is a retail price, 30 yuan a piece is cheap.
This should be within the cognition, there is no more expensive pears than it? So, can't you afford to eat fruits now? No, hold back for a few more years, and when our fruit farmers' output comes up and the price goes down, we can realize the freedom of many Internet celebrity fruits.
For example, the pear production area of Wuyi County, Hengshui, Hebei Province has introduced red pear technology in the past few years, and now it is a planting area of 6,000 acres, with an output of 5 million kilograms this year, which seems to be not far from the realization of domestic red pear freedom.
These are all prices in a wholesale fruit market in Beijing! Except for sunshine roses, these middle-class fruits that love to eat will not be able to achieve freedom for a while.
Queen Nina
What Sun Son Mango, Queen Nina, Golden Cherries, the wholesale price is prohibitive, and the retail price is unimaginable.
In addition to the sunshine roses that have been rotten on the street, the wholesale price of a box is 100 yuan, about 9 catties, and less than 10 yuan per catty.
02. Yunnan people have already achieved strawberry freedom
This year's strawberries are on the market early, and the first strawberries are estimated to have been digested without a trace in the stomach of foodies, because the price of strawberries this year is extraordinarily "fragrant", so cheap that many people can eat all-you-can-eat.
What are the prices in several large strawberry growing provinces this year?
The cream strawberries from Xuzhou, Jiangsu Province, have a wholesale price of 12 yuan per catty, and the Hongyan strawberries from Changfeng County, Anhui Province have a lower wholesale price of 10 yuan a catty.
The price in Yunnan was actually rolled up to the floor price last year, and netizens envied me and wanted to go to Yunnan to eat strawberries, because Yunnan really hit the single-digit price of strawberries.
If it weren't for the long distance, the round-trip fare would actually be enough to buy dozens of catties, otherwise there must be strawberries to eat all-you-can-eat.
This year's strawberries in Yunnan, like some wholesale markets, the price of strawberries is between 10-25 yuan per kilogram, that is, as low as 5 yuan per catty, and the highest is about 12 yuan per catty.
In some farmers' markets, the retail price of strawberries is also sold at between 25 yuan and 50 yuan per kilogram, which is also very fragrant!
Yunnan Province has always had good weather and a good climate. Therefore, the yield of strawberries in Yunnan Province is naturally good, and more output means that the price is cheaper, so the price of strawberries in Yunnan Province this year is about 20% to 30% cheaper than last year.
A strawberry planting company in Yunnan has a strawberry base of 400 acres, and now the daily output is about two tons, and the sales income of one day is about 100,000 yuan, and the profit of one mu is 15,000 a year.
And there are many companies with strawberry bases like this, not only in Yunnan, but also in Dandong, but there are many in Yunnan this year, so although netizens can't go to Yunnan to buy strawberries, Yunnan does rely on its strength to lower the price of strawberries in the country.
The second one is Dandong strawberry, the red face strawberry of Liaoning Donggang, the wholesale price of the currency is 20 yuan a catty, Dandong strawberry is also divided into many specifications in the sale, strawberries have big and small, there are good-looking and bad-looking, the price is different. If you look at the overall price, it is also 20% to 30% cheaper than last year.
It seems that the price of strawberries in Dandong and Yunnan is about the same! However, Dandong strawberries are the nobles of strawberries, the best of the best, full of full, big, bright and sweet.
Yunnan strawberries are not bad, and the price of strawberries in Yunnan is more down-to-earth. In short, turnip greens, each has its own love, all strawberries, and the middle class loves them.
03. Beijing's middle class falls in love with wholesale fruits
There has been a wave of netizens who have begun to realize the freedom of strawberries, such as netizens in Beijing, who have bought strawberries starting with "1" in the local farmers' market, which is about ten yuan a catty, which is so cheap that Beijing netizens suddenly carry 3 catties home.
Moreover, now many middle-class families in Beijing have to go all the way to the Xinfadi wholesale market to stock up on fruits to buy fruits.
According to the price data released by the Beijing Xinfadi Wholesale Market, as of now, in addition to the new Internet celebrity strawberries called "Hongyan Strawberries" this year, there are three strawberries last year:
For example, the average price of Jiujiu strawberries this year is 26 yuan a catty, Ningyu strawberries are 12 yuan a catty, Tianbao (cream) strawberries are 16.5 yuan a catty, and Hongyan strawberries are 16 yuan a catty.
This year's new Internet celebrity strawberry is called Hongyan Strawberry, as its name suggests, red with powder, sweet and juicy when you bite into it.
The price of strawberries at this time last year was 25 yuan a pound for Jiujiu strawberries, 16.5 yuan for Ningyu strawberries for 16.5 yuan a catty, and Tianbao (cream) strawberries for 25.5 yuan a catty.
Among them, Tianbao (cream) strawberry is the best-selling variety on the market, which decreased by 9 yuan year-on-year. It can be seen that there are definitely too many cream strawberries this year, so many people can achieve strawberry freedom.
04. The strawberries on the new retail channel are too "rolling" peers
Now open Jingdong or Meituan, Pinduoduo, the price of strawberries is not the lowest, only lower!
Even if it is Taobao, you can still see that you can buy very cheap strawberries, as low as nine yuan and nine free shipping.
In fact, if you don't mind having some flaws, it is really cheap to buy on some e-commerce platforms, it is estimated that there is really a subsidy of 10 billion, and strawberries of ten yuan a pound are really fragrant.
There is a gap between the strawberries bought in physical stores and this new retail channel, and it is true that you must have a little psychological preparation before buying, after all, there is a time difference in the middle, and the express delivery road will also be bumpy, and it is normal to break the skin and not so fresh, and the overall taste must not be as fragrant as the boutique fruit store.
But there is also a wave of netizens who said, why are the strawberries in the fruit store downstairs still the same expensive?
Then you may have some boutique fruit stores downstairs? Like Hongjiu, Xianfeng, and Baiguoyuan, they have dropped a little bit year-on-year, but not much.
But in fact, even the price of strawberries in boutique fruit stores, although they are a little expensive, such as street vendors, or farmers' markets, they are also cheaper than last year.
Of course, a penny for a piece of goods, no matter how bad it is, it will be a few bad, even if two catties are bad and one catty, it is a very fragrant price, isn't it?
05, strawberry economy, the whole body is a treasure
According to the analysis of Tianyancha App data, there were more than 1,000 new strawberry planting enterprises last year, and more than 500 new strawberry planting enterprises this year.
In less than two years, the number of new strawberry planting enterprises in China is close to 2,000!
According to the analysis of the "Research Report on the Development Trend and Investment Prospect of China's Strawberry Industry (2022-2029)", from 2011 to 2020, the strawberry planting speed in the mainland is also very vigorous!
In ten years, the output has increased from 2.009 million tons to 3.449 million tons, with a compound growth rate of 6.2%. It can be seen that in the past ten years, anyone who has done strawberry business is estimated to be able to make some money.
Since 2020, the output has increased from 344.9 tons to 3.6825 million tons, and this year it has increased by about 250,000 tons.
After all, this production scale is the largest in the world, and we all know that Turkey is also a strawberry producing country, but the continent accounts for one-third of the world's total strawberry production.
In 2011, the planting area of strawberries was about 78,000 hectares, and in 2021, it was about 140,000 hectares.
Strawberry picking economy
Why is that? Do Chinese love strawberries so much?
Love to eat is one reason, and love to pick strawberries is even more reason.
Now planting strawberries, not only to sell, but also to develop into a rural tourism economy, at this time, many people in the circle of friends began to dry a basket of strawberries, the experience is a strawberry picking fun.
Next, which fruit is the next fruit that can achieve fruit freedom? Which one do you hope will achieve freedom, such as durian or red pear?
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