As the maternal and infant industry enters the era of quality consumption, consumers have stricter standards when choosing baby "rations". Whether the nutrition is comprehensive, whether the absorption is effective, whether it can help improve cognition, whether the price is appropriate, and whether the various needs of the mother and the baby can be truly met have become the main criteria for whether a milk powder can stand out. Focusing on these dimensions, Danone Nutricia's recently launched new infant formula milk powder Nuoyouneng 3 Nuoyouyun can be said to have accurately hit the target bull's-eye.
According to the "Research Report on Consumption Trends in China's Maternal and Child Market" released by iResearch, "better absorption" ranks first in consumers' demands for formula milk nutrition and function. As a high-end new product in the Nuoyouneng family, Nuoyouyun relies on Danone's strong research strength to create a pro-absorption ® nutrient group, combined with high-quality DHA, to help babies absorb it.
Whether milk powder is well absorbed depends on a variety of factors, among which OPO is one of the most important indicator factors for mothers. OPO structural lipid (1,3-dioleic acid-2-palmitic acid triglyceride) is a special fat structure with important nutritional value. By mimicking the naturally occurring structural fats found in breast milk, OPO helps reduce digestive problems such as gas and diarrhea that are common in infants, allowing for better digestion and absorption. In the newly released Nuoyouyun 3, it not only contains the star ingredient double OPO, including OPO ingredients and nOPOeTM natural OPO structure, but the OPO content is also close to 2 times of the new national standard, which can effectively affinity the baby's stomach, soothe the baby's intestinal emotions, and help it fully absorb various nutrients in the milk powder.
The intestinal flora is the hidden conductor of the intestines, and prebiotics can be used by the beneficial bacteria in the intestines to effectively support the growth of beneficial bacteria and help babies better absorb minerals such as iron and calcium. In the formula design, Danone Nutricia fully considers the nutritional needs of babies in the growth and development stage of good absorption, and adds a scientific ratio of long- and short-chain prebiotic combinations. As Danone's exclusive long- and short-chain prebiotics, this prebiotic combination has been validated by 30 clinical studies and supported by 55 international journal publications, which can help increase the growth of beneficial bacteria by 4.5 times and activate nutrient absorption throughout the process.
Not only that, Nuoyouneng 3 Nuoyouyun specially added DHA, known as "brain gold", with a content of up to 130mg/100g, which can be described as a "top student" in the industry. On this basis, the product also adds natural source of "eye gold" lutein, with a content of 209μg/100g, which is at the leading level in the industry. Scientific studies have shown that OPO, long- and short-chain prebiotics, and high levels of natural lutein can work synergistically to help promote the absorption of minerals such as calcium and iron.
It is reported that as a high-end new product in the family, Nuoyouyun 3 is the first and only product that contains both long- and short-chain prebiotics, OPO and lutein, which can fully meet the various key elements needed for the baby's growth and development, and care for the baby's strong growth.
In addition to the unique formula design of the pro-sucking ® nutrient group, Nuoyouneng 3 Nuoyouyun also selects the milk source imported from New Zealand from the golden milk source belt of the southern latitude to provide the baby's growth needs with natural, pure and good nutrition.
It is reported that the new products of Nuoyouneng 3 Nuoyouyun have been listed on online channels such as Tmall and Jingdong's official flagship store, as well as offline stores.
Zhou Zhigang, Senior Vice President of Danone Nutricia Early Life Nutrition Greater China, said: "As the No. 1 brand in the Dutch market for ten consecutive years, Nuoyouneng has not only been fully recognized by overseas consumers, but also won the trust and love of thousands of Chinese mothers with its high-quality and innovative products of 'In China, for China'. As the 'finale' of Danone's new national standard series this year, Noyoun 3 Nutricia directly hits the 'easy absorption', which is the pain point of parenting for Chinese parents, and relies on Danone's 127 years of expertise in the field of nutrition research to achieve formula innovation and upgrading, bringing high-quality and cost-effective early life nutrition solutions to Chinese babies. ”
In recent years, Danone Nutricia has launched a number of new high-quality milk powder products in China, and has also promoted the implementation of a number of infant nutrition research projects in China. These studies include the Dragon Study, the first study of infant growth and gastrointestinal tolerance in different regions of China, and the Kirin Study, the first clinical study designed entirely in China. In addition, the Danone Research Center in Shanghai also shares research resources and professional support with other Danone R&D centers around the world. The center focuses on a number of key areas of breast milk research, and conducts in-depth research in many related fields such as breast milk composition, breastfeeding patterns, and maternal and infant health relationships, and cooperates with many top universities and research institutes in China. Danone Nutricia hopes to verify the relationship between breast milk composition and feeding effect through a large sample and long-term cycle, and to study the breastfeeding rate and feeding effect through behavioral interventions, so as to provide inspiration and evidence for the research and development of infant formula.
Text: Cheng Xinghuan
Photo provided by the interviewee