The core of the article: There are countless opportunities in every subdivision of the track
Body:
Today, let's talk about a question about the track, if you do sales and find that there is no business doing it, or you are in the process of drainage and customer acquisition, and in the process of layout, you find that it is too difficult to squeeze, is it time to give up, what should you do.
In fact, one of the biggest problems in sales is to attract customers, and let more customers understand you and know you, this process needs to be done for a long time, of course, the most correct way is to see how your peers do it.
Two days ago, I communicated and chatted with a few friends who sell alcohol, and we discussed what to do with alcohol in our cognitive range.
Some people say that if you sell well-known liquor such as Moutai and Luzhou Laojiao, then most of the channel dealers are relatively easy to do, after all, most of them are still willing to accept these wines, and even willing to buy, the channel shop is particularly good, but the only point is that this wine is more expensive, and it may be used during the New Year's holidays, or when giving gifts.
Then there are still some liquors, they don't have a premium like Moutai, these high-end 90 premiums, how to sell them? Is it really like Moutai, to advertise, to sell a bottle of wine very expensive, very expensive, sorry, this kind of death is undoubted.
It's just different drinks, you can try different tracks, for example, the Niulanshan Erguotou that I often saw in the barbecue restaurant before, and I took the sinking market route.
Some friends who eat barbecue on the street, or even eat some, or some migrant workers who usually get off work for dinner, and those who have a worse taste will have a soft spot for this kind of wine.
This is relatively speaking, it is the common people and the low-end route.
Of course, there are some, for example, I have heard of Taishan 7-day puree beer, which belongs to the advance reservation, after the appointment, people will directly send the finished beer to you.
If you like to drink beer, especially if you are interested in the quality of beer, this kind of drink tastes completely different.
And how does this kind of wine spread, in short, it is private domain traffic.
Many dealers, whether they have through the official account, or add a lot of promotion groups, or after some events have been publicized in the early stage, most of the ways and methods of ordering wine. It's all from a phone call, or a few orders on WeChat.
In the process of immediate delivery, you can drink fresh beer, which is the biggest advantage.
So when we do sales, I have to mention that it is about online drainage.
We found that many mature companies, in fact, they have their own sales channels, and the company also recruits a lot of sales.
And you will find that the sales recruited by the company, their completed performance, may only account for less than 10% or 20% of the company's total completed performance
Most companies' performance must rely on some sales channels or publicity channels, and the sales recruited by the company are actually more because you may once you open a few thousand dollars.
But you meet, maybe suddenly there are some people with big orders, in this way, to establish long-term cooperation, to put it bluntly, you are a prize toucher. One day you touch a big prize and let the company pick up a big customer, then you have made a big contribution.
And to establish a publicity channel, you can search for it on different mainstream and social media.
For example, Tencent's WeChat public account, or search ads.
Baidu series of Baidu search engines, as well as Baijia number.
ByteDance series, Douyin and Toutiao.
You can all register their self-media accounts, and then go in and search for your industry keywords, and see how these people who attract traffic and get customers do and write.
At this time, you will be surprised to find that on different platforms, the media and companies that dominate the list are completely different.
Even if it is a bullish company, he has no way to rank in the search list on various media platforms.
So this gives us a thought, that is, you can choose some, different tracks to learn Xi, those who do the best way to attract customers, how he writes how you change.
How he drains and releases bait, you also learn how to Xi.
In this way, you can achieve good results, and the rich people, help you guide you completely, you can go the long way, touch them to cross the river.
And the main thing is that you don't have to worry about the fierce competition, because you are just starting out, learn Xi their methods, and you can't say 100% copying, as long as the title is similar and the content is similar.
You can achieve good results, and at any time you learn Xi, different people's ideas and methods are the key.
turned different channels into different new media and self-media platforms, so as to give yourself more opportunities.
For example, if you look at how others attract traffic on Baidu Baijia.
You can refer to their content, and the same method as the layout, which is also suitable for Douyin, short videos and Toutiao.
Learn from and layout, and by the light of predecessors, expand channels at the same time, out of their own way.
This is much better than crazy phone calls every day, or door-to-door sales worship.
After all, take a good look at it, a mature sales team, or a mature company, in addition to relying on word of mouth, the most important thing is to let those interested customers take the initiative to consult, so that there are more opportunities.
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