December quietly pushed 2023 into the end, and many companies are preparing to hold annual meetings and set goals. In the midst of this tense atmosphere, what is even more tense is the reality of the sluggish market.
In this environment, the integrated cooktop market is no exception. According to the statistics as of the first three quarters of 2023, the sales volume and price of major mainstream integrated stove brands are basically in a state of slight decline, and even the sales volume has fallen, or the sales volume has risen, but the total sales volume has declined, which is generally unsatisfactory.
Brands that can still rank among the top in the market downturn can naturally reflect their comprehensive strength and resilience, which is worthy of consumers' attention.
Judging from the market feedback in the first three quarters, the performance of the integrated cooker market this year still relies on a few well-known brands: Martian, Yitian, Meida, Shuaifeng, etc., these are professional integrated cooker brands, relying on the integrated cooker to start a business. In the industry, it is also known as the "four tigers" in the field of integrated stoves, and it is indeed strong.
As early as July 2020, some netizens raised a question: Why are big brands such as Fotile and Boss not making integrated stoves if the integrated stove is so good?
Today, three years later, the performance of brands that have entered the integrated stove from the range hood and gas stove market, including Fangtai, Boss and Vantage, proves that businessmen are always profit-seeking, either on the way to chase or are preparing.
Of course, they are based on deep professional accumulation, and the integrated stove products are also very good, which is worthy of consumers' attention.
Judging from the distribution of the price of integrated stoves, there are more at both ends and less in the middle. That is, the sales of models above 10,000 yuan and around 4,000 yuan and below account for most of the sales, and the middle part accounts for less.
From the perspective of product price structure, this is an abnormal state, and this phenomenon may be able to answer what is called consumption downgrade. For commodities such as integrated stoves, which have a starting price of several thousand, the impact of consumption downgrade is still quite large. If the economic situation can not improve significantly, it is still difficult to turn around the integrated stove market next year.
As mentioned earlier, the price drop is a good thing for users, but think about it carefully: the landlord's family has no surplus grain, and if you want to buy it, you can only have a tight hand.
But then again, renovation is a big deal, and it's better to do it in one step as much as possible and enjoy it in advance. If you don't think the four brands mentioned above are enough, you might as well take a look at the chart below.
This is the echelon diagram of the integrated stove made by the forward-looking economist three years ago, and over the years, the overall has not changed much, but there are a few more brands in the tail, and the head effect is still obvious.
In other words, in 2023, which is about to end, the most popular integrated stove brands are still those brands that specialize in integrated cookers, as well as traditional kitchen appliance brands involved in the field of integrated cookers. If you want to buy with confidence, you should focus on their products, after all, many small brands have fallen this year, and they dare not buy those that are too cheap.