"3,2,1,Link!" A few days ago, the live broadcast of "Happy Bay Area, Food Benefit" (Tinglin Special) was launched. In order to carry out in-depth education on the theme of learning Xi and implementing the socialist ideology with Chinese characteristics in the new era of Xi Jinping, and further deepen the guidance of party building, the Tinglin Town Community Party and Mass Service Center takes the opportunity of improving the skills of the party and the masses to spread the food culture of Jinshan and Tinglin through the new model of "live broadcast with goods", optimize the business environment, and let the masses get "food" benefits and enterprises get benefits.
At the scene, the Tinglin party and the masses incarnated as "professional anchors", introducing Tinglin culture, displaying special products, and driving the atmosphere of the scene. Through solid product research, highlight combing, and product warm-up before the broadcast, in the 2-hour live broadcast, "Tinglin's Nanjing 46 is really fragrant", "Realizing the freedom of cabbage is not a dream", "Eat a bite of Tinglin Xiaodeng chicken, and life steps on the engine"...... The jokes are constant, the laughter is frequent, and the selling points of the products are presented one by one in a relaxed conversation and laughter.
Through the form of e-commerce live broadcast, which is popular with party members and the masses, Tinglin Town has been widely publicized and driven, attracting enterprises and cooperatives in the jurisdiction of Tinglin Town to continuously join the "online" promotion channels and expand the "circle of friends" of e-commerce in Tinglin Town. The live broadcast products launched the cabbage sprouts of Youche Village and the meat pigeon of Hougang Village, and also vigorously promoted and promoted Tinglin square cakes and various mountain and forest cooked foods, which not only boosted the revitalization of the rural industry in Tinglin Town, but also inherited the intangible cultural heritage and helped local enterprises expand their local influence. It is reported that the live broadcast received more than 120,000 likes and attracted more than 3,000 people to watch, further consolidating the work of party building and helping enterprises.
In addition to the online "goods" platform, Tinglin Town also has an "offline service" platform - the Party Committee of Tinglin Town's High-end Intelligent Equipment Industry Cluster. In order to truly activate and operate the advantageous platform of industrial clusters, Tinglin Town actively gives full play to the advantages of "party building + cluster", and promotes the interaction and exchange between member enterprises through the "big family" of the cluster party committee. Under the promotion of the platform, Shanghai Airlines Valve and Kent Instrument to achieve market sharing, Shanghai Airlines Valve new project needs to use the flow meter in oil and gas, after communicating and negotiating with Kent Instrument, Kent Instrument has planned to develop the relevant flow meter adaptation; Huawei Irrigation and Zhanrui Mold, Shanghai Airlines Valve and Zhanrui Mold, respectively, to achieve production capacity sharing; Shanghai Airlines Valve in the cooperation project with Xiwu Container Company to negotiate equipment sharing.
In addition, Tinglin Town has also innovated the "position + bazaar" party-mass service model, built a new pattern of industrial cluster party building work of "one position, multiple functions, integration of resources, and intensive services", built the position to play a role in the most active meridians of economic and social development, and created a party and mass service station of Tinglin Intelligent Manufacturing Products Market integrating "information sharing, platform cooperation, and achievement linkage". The construction of the position is based on the strengths of all families, such as intelligent street lights, rain and sewage pipe networks, asphalt pavement materials and construction, and irrigation systems for green walls. With the normalization of the operation of the "product bazaar", the point will provide more business opportunities and opportunities for exhibitors, and the follow-up will also set up a convenient sales kiosk for the convenience of enterprise products, promote the win-win cooperation between upstream and downstream enterprises in the industrial chain, further enhance the brand image and competitiveness of the park, and inject new vitality and impetus into the development of the Tinglin industry.