Since the beginning of this year, in popular shopping malls, pedestrian streets, supermarkets, sports lottery and welfare lottery scratch ticket sales stations and self-service lottery terminals seem to have sprung up after a rain, quietly emerging, sports lottery and welfare lottery sales points in shopping malls are like McDonald's and KFC on the street, next to each other, every time you pass by, there are always a bunch of young people buried in scratching cards, especially self-service terminals, with winning sound, people can't stop.
Social media screenshots
However, the self-service lottery machine that is popular among young people has recently been exposed to be shut down in many places. Some netizens broke the news that Wuxi, Jiangsu, Guangzhou, Guangdong and other places have self-service lottery machines to stop handling lottery sales and prize redemption business. According to Red Star News,26 morning,China Fucai Center responsible for the purchase of color consulting staff replied,There is indeed a relevant shutdown notice.
China fucai staff said,In order to promote the development of lottery market security norms,So China fucai center decided to stop the use of human-computer interaction self-service in the country to obtain lottery self-service equipment or device sales welfare lottery.
This summer, a number of media reported that on Douyin and Xiaohongshu, many netizens posted pictures or videos of scratching "scratch tickets". There are all kinds of ways to play, someone scratches a whole book, and buying scratch tickets seems to have become a trendy activity for young people, not only marking the income of winning the lottery, but also bringing labels such as "immersive scratch" and "decompression scratch". Some netizens commented that young people who regard scratch as entertainment are the same as buying funds two years ago.
Unlike the lotto-type digital lottery (two-color ball) that "old lottery players" love, most of the popular tickets among young people are instant lotteries - also known as "scratch lottery".
Social media screenshots
The popularity of scratch is also confirmed in the data. According to data released by the Ministry of Finance,1-10 months this year,A total of 475.876 billion yuan of lottery tickets were sold nationwide,An increase of 164.916 billion yuan year-on-year,An increase of 53.0%. Among them, instant lottery sales of 98.225 billion yuan, an increase of 45.919 billion yuan year-on-year, an increase of 87.8%.
China Fucai previously also mentioned in the official public account: "Only from the sales growth to judge the increase is the contribution of young people,In order to determine that young people are "addicted" to the lottery,Slightly insufficient support. However, in recent years, lottery agencies have actively expanded the group of young people, and more young people are buying lottery tickets than before, which is a fact and an effect. ”
In this context, some people are eyeing the business of self-service lottery machines. On Xiaohongshu, Douyin and other public domain social platforms, a number of "self-service lottery machine" investment advertisements appeared, and investment promotion personnel attracted netizens with keywords such as "the most stable investment project this year", "easy to earn" and "small cost investment".
In fact, as early as March this year, China Fucai Network issued a statement through its official website, "Our company has never carried out investment activities by signing agreements with individuals or 'cooperative members'. ”
On June 2 of this year,Shaanxi Provincial Fucai Distribution Center issued a statement:Recently,There are illegal companies or individuals in the name of welfare lottery,In our province for the so-called lottery self-service terminal investment. "Statement" said,Shaanxi Provincial Welfare Lottery Distribution Center has never entrusted or authorized any company or individual other than Shaanxi Welfare Lottery Sales Service Co., Ltd. to use China Welfare Lottery convenient sales terminal equipment and display equipment to carry out welfare lottery channel expansion investment promotion, agent sales and other activities. Hubei, Anhui and other places of the fucai center also has a similar statement, reminding investors to be wary of third-party investment agents.
According to the tide news report,Lottery sales point this business is only related to traffic,"The point of opening the jackpot is easy to be on the hot search,There will be a long queue on the same day,The heat will last for three or four days,Not enough to sell every day",Usually two or three days to make up a ticket for the machine. But instant lottery tickets have a slim margin, and if you want to level the cost, you need to have a five-figure monthly turnover. Several owners of lottery shops have said that they prefer customers who bet heavily on individual numbers, "a bet is too wasteful of time", and also prefer to buy lottery lottery customers, these customers tend to bet simply, the amount is larger, and the timeliness of making money is very high.
Editor|Lu Xiangyong Gai Yuanyuan
Proofreading|Wang Yuelong
The daily economic news is synthesized from the Red Star News and Chao News clients
National Business Daily