When Li Xiang proposed that the ideal L9 "has no rival within 5 million", Yu Chengdong directly shouted the name of "the best SUV within 10 million" for the M9.
Although they are all marketing gimmicks, the confrontation between the Ideal L9 and the M9 is also a fact on the table.
At the press conference, Yu Chengdong used Cullinan, Maybach GLS, BMW X7 and other products as benchmark models in his PPT speech, but from the price range of the M9, the real opponent of its extended range version is closer to the ideal L9, while the opponent of the pure electric version is the ideal MEGA, NIO ES8 and other models.
It is reported that AITO Wenjie M9 has launched a total of four versions - the price of the extended range version Max and Ultra is 469,800 and 529,800 yuan respectively, the price of the pure electric version Max and Ultra is 509,800 yuan and 569,800 yuan respectively, and the starting price of the extended range version is 10,000 yuan more expensive than the ideal most expensive model L9 Max.
Within two hours of its launch, the M9 Dading had already exceeded 10,000 units. The world and the ideal once again ushered in a confrontation.
Benchmarking the ideal L9, we also set our sights on the MEGA
From the appearance of the model, both the M9 and the Ideal L9 are large SUVs, with a length of more than 5.2m, a wheelbase of more than 3.1m, a height of 1.8m, and a slight difference in width, with the M9 being 1999mm and the Ideal L9 being 1998mm.
In terms of configuration, there is a kind of "you have my superiority, you have my more" contest between the M9 and the ideal L9. For the ideal main "color TV refrigerator sofa" configuration, the M9 gives "one car and ten screens", but also uses a vehicle-grade projection system, and uses a 32-inch liftable projection screen in the second row space, which can be controlled with a remote control, voice or mobile phone.
Not only that, but on the basis of the HUD used in both models, the AR-HUD equipped with the M9 can project a 75-inch giant screen viewing format at 8.5 meters.
In terms of "sofa", the M9 has more queen co-pilot than the ideal L9, and uses zero-gravity seats in the second row, which supports operations such as folding down and folding. In addition, in order to implement the close connection between "car and home", the M9 has a passenger space of 2725mm, which is "higher room efficiency" in Huawei's words, and the front, middle, and rear seats are uniformly configured, with independent charging ports, cup holders, and mobile phone slots.
However, the M9 is not only targeting family users who pay attention to the "refrigerator color TV sofa", but also wants to get a piece of the MPV market.
For example, the M9 is equipped with HAUWEI Maglink behind the main and co-pilot and second-row non-zero-gravity seats, which can seamlessly connect to Huawei's office products MatePad. In addition, Yu Chengdong mentioned that the M9 uses privacy sound shield technology, which can block 90% of the conversation information in the front row after it is turned on.
In fact, it is not difficult to see from the form of power provided by the M9 that it is not only aimed at the market where the ideal L9 is located. The M9 uses both extended range and pure electric dual-power versions, and the vehicle uses Huawei's "Giant Whale" 800V high-voltage battery platform, with a maximum charging power of 320kW, and it is reported that the range can be increased by 150km after 5 minutes of charging.
It is worth mentioning that one of the main selling points of the first pure electric product MEGA in the early warm-up stage is also the charging rate, according to official information, the ideal MEGA will be equipped with a 5C Kirin battery, which can achieve a range of 500 kilometers in 12 minutes.
From the perspective of all aspects of basic configuration, the M9 and the ideal L9 and the ideal MEGA will go head-to-head, one is a "new market catfish", and the other is a new power player who is blooming in terms of delivery.
Considering that there is a time lag of more than a year between the M9 and the Ideal L9, the former has obvious advantages as a new product, but from the pricing point of view, the starting price of the Asking M9 is 10,000 yuan more expensive than the Ideal L9 Max.
Not only that, Titanium Media App noticed that some of the features mentioned in the release of the M9 need to be optional, and the price is not low, such as zero-gravity seats, intelligent laser projection system, and 52-degree battery pack optional costs of 20,000 yuan, which to some extent has raised the overall price of the M9.
A car with the highest "Chinese content".
In addition to the basic capabilities of the "refrigerator color TV sofa", the competitive strength of the M9, as a condensation of Huawei's technology masters, is actually the intelligence of the vehicle.
The M9 uses a new generation of 192-line LiDAR with the same 250m detection capability as the S7, while the latter uses the AT128 provided by Hesai Technology with a maximum detection distance of 200m.
In terms of other configurations, the M9 uses an 8-million-pixel high-definition camera, 3 2.5-million-pixel cameras, 3 millimeter-wave radars and 12 ultrasonic radars, and 4 door-opening anti-collision millimeter-wave radars.
At the press conference, Yu Chengdong directly announced that urban NCA will be achieved in urban areas across the country by the end of December this year, which is undoubtedly a major upgrade of the NCA of high-speed and urban expressways that was previously announced by the end of November.
Judging from the measures taken by various manufacturers to open cities this year, most of them are gradually opening up from selected cities or routes, and Huawei announced the opening of urban areas across the country at one time, which can be said to be the most radical one.
Titanium Media App learned that Xpeng Motors City NGP plans to expand to 50 cities by the end of this year, and NIO NOP+ will open 60,000 kilometers of routes by the end of the year, etc., and the ideal is to upgrade to AD Max 3.0 in December this year, and the all-scene intelligent driving (NOA) can cover all highways, urban ring roads and urban roads in 110 cities across the country, and the all-scene assisted driving (LCC) can be used worldwide.
However, it should be pointed out that regarding "all-scene intelligent driving", Li Auto has not made it clear whether it refers to urban NOA in a broad sense. During the Shanghai Auto Show in April this year, Ideal announced that it would land in 100 cities this year, and at the Chengdu Auto Show in August, the ideal publicity caliber was changed from "City NOA" to "Commuter NOA", and this time it changed the tone to "All-scene Intelligent Driving NOA", and it became confusing what kind of intelligent driving ability will be implemented in the end.
Huawei and Wei Xiaoli's tricks at the level of intelligent driving still need to wait for the actual implementation before they can be truly accepted.
On the intelligent cockpit, both Wenjie and Ideal have introduced large-scale model blessings. The M9 enables the Pangu model to empower Xiaoyi, providing real-time information and encyclopedic knowledge, and in the OTA 5.0 released earlier this month, Ideal introduced the ability of Mind GPT (Ideal's self-developed multimodal cognitive model) to Ideal students.
However, based on Huawei's capabilities on the Hongmeng system, Huawei's Hongmeng cockpit can support independent operation between different screens of the vehicle, six screens can play different content at the same time, and can be circulated at will, and the video content will be transferred to another screen, which is basically a dimensionality reduction blow for mobile phone manufacturers to do car machines.
At the same time, Huawei has also used a number of self-developed technical achievements on the M9, such as the HUAWEI ARHUD system and the HUAWEI XPIXEL megapixel smart projection headlights.
Asking the world and ideals is more than a battle
As of the press conference, the M9 has received more than 50,000 blind orders at the pre-sale price of 500,000 yuan, and more than 10,000 large orders two hours after the launch.
In fact, the contest between Wenjie and Ideal has long existed, which is also a fact that Li Xiang has personally stamped and admitted, and he has publicly stated that "in the third quarter of 2022, the release and operation of Wenjie M7 directly disabled Ideal ONE, and we have never encountered such a strong opponent." ”
Although the tense between the Ideal ONE and the Question M7 has passed, the battle between the new Question M7 and the Ideal L7 is still ongoing. In September this year, the new M7 was released, and it received more than 100,000 large orders in two and a half months after its launch, which undoubtedly posed a certain threat to the similarly positioned competing model Li L7.
According to the latest data, the sales of the new Wenjie M7 have reached 18,700 units, exceeding the 14,900 units of the Ideal L7 (all data are sales data from December 1 to December 24).
More importantly, in the face of a large number of orders, Cialis has not fallen into production hell, the new M7 has been delivered for two consecutive months over 10,000, 10-11 months of delivery of 10,547, 15,242, Yu Chengdong said that it is expected to reach 23,000 in December, and more than 30,000 units per month after January next year, further reducing the ideal delivery advantage.
It is worth noting that at the launch of the M9, He Liyang, the new president of Cialis Automobile Co., Ltd., also personally introduced the current delivery situation, mentioning that "the production capacity has reached 30,000 units per month, and a new car can be rolled off the assembly line every 30 seconds." "This is undoubtedly a shot in the arm for the outside world's confidence in the delivery of the M9.
The market impact of the new M7 is obvious, and there is even news that "how to deal with Huawei's strong enemy" has become a major topic of discussion at Li Auto's autumn strategy meeting.
Huawei's intelligent driving capability upgrade is a great weapon for the new M7 to harvest the market. It is reported that Li Xiang reflected at the strategic meeting: "The full investment of Zhijia is half a year late. However, the lessons that fall behind due to insufficient investment can only be solved by strengthening investment. ”
Even, this invisibly accelerates the action of the ideal in intelligent driving. One detail is that when the new Wenjie M7 was rising crazy during the National Day, Li Auto released more than 50 intelligent driving recruitment positions on October 10, covering software algorithms, large models and other fields.
Returning to the question M9 this time, as analyzed above, it has a certain competitive dimension with Ideal L9 and Ideal MEGA, aiming at the same type of user group. Now, the M9 has been delivered, the market has also given positive feedback, and the pressure has once again given the ideal.
（本文首发钛媒体App ，作者 | 肖漫，编辑 | 张敏）