"Dong Yuhui Studio" has made new progress.
On December 26, the reporter saw on the Douyin App that Dong Yuhui's new Douyin account "Walking with Hui" has been certified by the Douyin platform, and the certification information is "Walking with Hui (Beijing) Technology Co., Ltd." The account introduction reads: "It's true, walk with Hui @Dong Yuhui." ”
Image source: Douyin, as of 5:20 on December 27
In addition, Dong Yuhui also left a message in the comment area of his personal Douyin account that night @ with Hui: "A new departure. This message received 37,000 likes.
Image source: Douyin
As of 5:20 on December 27, the number of Douyin fans of "Walking with Hui" was 593,000, and the number of likes was 260,000. At present, only one graphic content has been sent in the account, showing Dong Yuhui's participation in the Oriental Selection Annual Meeting and other dynamics. The account was updated at 15:40 on December 26 and last updated at 17:37 on December 26.
From this calculation, the new account "Walking with Hui" increased by nearly 600,000 fans a day after it was launched.
The legal representative of the holding company is Sun Dongxu
According to public information, Youhui (Beijing) Technology Co., Ltd. was established on December 22 with a registered capital of 10 million yuan, Dong Yuhui is the legal representative, executive director and manager, and Yu Minhong serves as a supervisor. The registered address of the company is 801-09, 8th Floor, Building 1, No. 13, Linyin North Street, Pinggu District, Beijing. The company's business scope includes wholesale of daily necessities, Internet information services, publication retail, performance brokerage, commercial performances, tourism business, etc.
Tianyancha App data shows that Youhui Peer (Beijing) Technology Co., Ltd. is 100% owned by Beijing New Oriental Xuncheng Network Technology Co., Ltd., and the legal representative of Beijing New Oriental Xuncheng Network Technology Co., Ltd. is Sun Dongxu, with a registered capital of 122,351,229 yuan.
Image source: Tianyancha App
According to the data, Beijing New Oriental Xuncheng Network Technology Co., Ltd. is 100% controlled by New Oriental Education Technology Group Co., Ltd. New Oriental Education Technology Group Co., Ltd. has a registered capital of 50 million yuan, and its legal representative is Yu Minhong.
In the previous live broadcast, Yu Minhong said that he would set up a personal studio for Dong Yuhui. Dong Yuhui explained that the personal studio is not a platform opened for him alone, and it is still 100% controlled by Dongfang Selection, and the GMV of the new account is included in Dongfang Selection's financial report.
As another party to the Dongfang Selection "Little Composition" turmoil, Sun Dongxu (screen name "Dongfang Xiaosun"), the former CEO of Dongfang Selection, updated the video on his personal Douyin account "Dongfang Xiaosun" late at night on December 22, with the text: "Happy Winter Solstice, friends, have you eaten dumplings? I am still in Dongfang Selection, thank you for your attention and support." Previously, Sun Dongxu was dismissed by the board of directors as chief executive officer (CEO) and executive director on December 16, and resigned as a non-executive director of the company on December 22.
On December 24, Sun Dongxu once again posted a video on his personal Douyin account with the caption: "In the past few days, Mr. Yu led the anchors selected by Dongfang to go to the ski team building, and I wanted to rest at home, but I regretted missing it this time and couldn't be lively together." Everyone is working weekdays, and I wish you all a good time. ”
Image source: Douyin
The trademark "Walking with Hui" was preemptively registered
Tianyancha App shows that recently, "Walking with Hui" was applied for registration as a trademark, the applicant is a natural person Zhang Moumou, the international classification is transportation and storage, and the current trademark status is pending substantive examination. It is worth mentioning that Zhang Moumou also applied for the registration of the trademark "Yu Hui Peer" in the transportation and storage category, and the current trademark status is also pending substantive examination.
Wang Yuchen, director of Beijing Jinsu Law Firm, said that a trademark is a sign used to distinguish the source of goods or services, and if two similar trademarks exist in the market at the same time, it may cause confusion among consumers and affect the company's brand image and market reputation.
Chen Ni, director of the intellectual property business department of Beijing Hairun Tianrui Law Firm, and Jiang Xiangyang, a lawyer, said in an interview with a reporter from China Securities Journal that first of all, it is necessary to realize the importance of trademarks to the brand image of individuals or enterprises. A trademark is not only a symbol of a product or service, but also a reflection of brand value. As a strict legal procedure, trademark registration must follow the first-to-file principle and be carefully examined. The registration and use of trademarks should follow the principles of fairness, legality, honesty and credibility, and in view of these problems, it is particularly important to strengthen the supervision of trademark registration and examination. It is necessary to ensure the rigor and fairness of the examination work, and strengthen the substantive examination in trademark applications to maintain a fair and competitive market environment.
Prior to this, Tianyancha App showed that "Dong Yuhui" had been applied for a registered trademark by many parties, including Dongfang Selection's affiliated company Dongfang Optimal (Beijing) Technology Co., Ltd., an industrial company in Shanghai and a number of natural persons, and the international classification involved advertising sales, education and entertainment, food, etc. A number of "Dong Yuhui" trademarks applied for by Dongfang Preferred (Beijing) Technology Co., Ltd. have been successfully registered, and most of the trademarks applied for by other companies or natural persons have been rejected and are in an invalid state.
"As a high-profile public figure, Dong Yuhui should take steps to protect his brand image as soon as possible, including trademark monitoring, registration and maintenance. Through advance layout, the occurrence of squatting of similar trademarks can be effectively avoided. At the same time, in terms of brand cooperation and licensing, more caution should be taken to ensure that the partners and products are in line with the brand image. Chen Ni told reporters.
Reviewer: Cheng Zhu Editor: Zhang Zhixuan Producer: Li Ruoyu Signed: Ding Jianming