In the world of movie promotion, there are all kinds of new and interesting ways to do it.
However, the recent Korean promotion of "X-Men Dark Phoenix" has caused widespread heated discussions. Celebrities are forced to dance fan dances, and this outrageous way of promoting makes people want to delve into the reasons and effects behind them.
First of all, film promotion has always been an important job to attract the attention of the audience. All kinds of whimsical publicity methods emerge in an endless stream, and novel publicity methods can better attract the attention of the audience. However, the promotional approach to X-Men Dark Phoenix clearly deviates from the norm, leaving viewers wondering about its true purpose.
Secondly, the scene of the stars being forced to learn to dance the fan aroused the curiosity of the audience. This kind of breakthrough publicity allows the audience to see the other side of the stars' acting talents.
However, some viewers expressed puzzlement about such a breakthrough, believing that it is worth pondering whether this kind of publicity can really improve the quality and enjoyment of the movie.
It is worth mentioning that such a method of communication may have different effects in cross-cultural communication.
European and American actors tried various heart-to-heart movements and learned fan dance in South Korea, which aroused ridicule from Chinese audiences. This cultural collision and the difference in audience reactions make the effect of film promotion complex and subtle. Film companies need to be more careful to consider cultural differences when choosing a way to promote their products to avoid negative effects.
For celebrities, whether it is reasonable to be forced to Xi learn some unconventional actions has become the focus of discussion. Some see it as an expression that caters to the local culture, which can better bring the audience closer and enhance the affinity.
However, some people have questioned this passive approach to publicity, arguing that publicity should focus more on the quality of the film itself rather than overemphasizing the performance of the stars.
In addition, this kind of publicity has also sparked some discussions about the rights and interests of artists.
Whether celebrities are forced to learn some unusual actions in the process of publicity has become a controversial topic Xi whether it violates their personal will and professional ethics. Some argue that celebrities should have more autonomy when participating in promotion, rather than being forced to perform that may not be appropriate for their image and career.
In general, film promotion, as a key link before the release of the film, has always been constantly innovating. However, the controversy over the Korean promotion of "X-Men" Dark Phoenix reminds us that while innovating, we also need to be more careful about cultural differences, artist rights and other issues.
Film promotion should focus more on improving the quality of the film itself, rather than overemphasizing the momentary hype.