Editor's note
Aijinan client plans to launch a short video topic "Chasing the Light, Quancheng", focusing on "our Jinan", looking for and polishing its own unique characteristics of Quancheng, telling the story of Jinan's soft power with new thinking and new ways, reflecting the background value of the times, and creating a series of short videos of people and things with a sense of humanistic care, a sense of record of the times, and a sense of news value in Aijinan, so as to gather positive energy for the development of Quancheng and make the city outline clearer and softer.
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In 1904, the Jiaoji Railway was officially opened to traffic, and Jinan opened its own commercial port, which opened a door for the thousand-year-old city to connect with the world.
On the occasion of the 120th anniversary of Jinan commercial port, the old commercial port, which has been silent for a long time, is about to usher in a "new life" as a key project of urban renewal in Jinan.
As a representative historical building in Jinan Commercial Port District, the former site of Chengfeng Flour Mill was listed as a municipal cultural relics protection unit, and as an urban double repair project, it was reinforced and repaired by Jinan Urban Investment Group. Jinan Chengfeng Group will take the old site of Chengfeng as a pilot project in the commercial port area, fully explore the excellent historical and cultural value of the light industry heritage area in the commercial port area, promote its creative transformation and innovative development, introduce emerging industries such as e-sports and trendy culture, and build the "1922 E-sports New Media Industrial Park" with digital empowerment.
According to Wang Yujing, Secretary of the Party Branch and Chairman of Jinan Quancheng Urban Renewal Investment Co., Ltd., the 1922 E-sports New Media Industrial Park will be officially opened at the end of 2023.
Anchor "e-sports + culture" and stand on the wave of digitalization
When it comes to professional e-sports venues, people's first reaction is often keywords such as "digital", "intelligent" and "sense of technology". Transforming a historic building into an e-sports venue is like a cross-field, cross-time and space-based "collision".
"When choosing the direction of development of the industrial park, we had many discussions. Wang Yujing said, "At that time, there were various programs such as the film and television industry, the trendy toy industry, and the e-sports industry. ”
In recent years, the market size of China's e-sports industry has been expanding, and it will continue to show a rapid growth trend in the next few years. In accordance with the work requirements of the Municipal Party Committee and the Municipal Government on accelerating the construction of digital Jinan and the innovation-driven high-quality development of municipal state-owned enterprises, 1922 E-sports New Media Industrial Park actively explores and lays out the core industries of the digital economy, and selects the e-sports industry with strong policy tendencies in the sports industry among a number of industries that are in a period of vigorous development.
On the premise of determining the e-sports industry as the main format of the 1922 E-sports New Media Industrial Park, the team sorted out the situation of the entire Chengfeng Flour Mill building site. The old factory has left several warehouses with large indoor areas, which are suitable for transformation into venues for hosting e-sports events.
"We will use the raw grain warehouse with an indoor area of 1,200 square meters as the main venue of the event, and after the renovation is completed, it can undertake domestic B-level and below events, and it is also the first venue of this specification in Shandong Province. Wang Yujing introduced.
The venue is equipped with a full set of state-of-the-art sound and light equipment, and an audience area designed to meet a variety of functional needs, which can accommodate about 1,000 people. "After the venue is officially put into use, it can also undertake performing arts activities, small concerts, and theater activities while serving as the main venue for e-sports, and realize normalized operation. Wang Yujing said.
Starting from the surrounding industries of the e-sports industry, Jinan Urban Investment Group has introduced the self-media industry and the cultural industry as the "second business card" of the park. The original flour building of Chengfeng Flour Mill will be strengthened and renovated as a maker space to serve the development of emerging enterprises. At present, there are many enterprises such as 0531 Trend Culture Base, Julygirl Digital Media, Himalayan Audio Library, and Yangshan Coffee in the park.
"We hope to be able to integrate the business formats of the park, and in addition to holding competitions, we can independently turn our cultural and creative products and park activities into 'Internet celebrity' cultural products, forming a whole industrial chain. Wang Yujing said.
Insist on repairing the old as the old, so that "Internet celebrities" become "long-term red"
The renovation and protection of old buildings is not just a unified mode of operation, it is not only limited to the level of architectural design, but also involves the protection of heritage sites, functional restoration, landscape design, and integration with modern cities.
"In fact, the restoration and protection of old buildings as we usually understand them are contrary to the revitalization and utilization of old buildings in some aspects," Wang Yujing said, "but in order to better retain old buildings in the future and give full play to the historical value of old buildings, we must find a balance between protection and renewal, and combine these two aspects." ”
Buildings must be used to have life, and buildings that are purely exhibits cannot be "revitalized". In the end, Jinan Urban Investment Group decided to let Chengfeng Flour Mill "live" in a modern scene on the basis of repairing the old as the old, so that the old buildings could be reintegrated into the times and completely usher in a "new life" in the new era.
Before the official start of construction of the park, Jinan Urban Investment Group invited a group of construction experts, cultural and historical experts from Jinan City to discuss and demonstrate the repair and protection plan of the Chengfeng Flour Mill. Ensure that the basic architectural form and scale of Chengfeng Flour Mill can be retained, and the original appearance of the building will not be damaged as much as possible.
Walking in the renovated Chengfeng Flour Mill, the frame of the original flour building is completely preserved, and the "highest in Jinan" a hundred years ago is still shining in the sun; the brick and wood structure and arched windows of the original grain warehouse have been renovated, and the slow wave gable of the original finished product warehouse tells the century-old Baroque style; the original office building is a well-preserved small villa, which will be used as the Chengfeng Memory Exhibition Hall, exhibiting the relevant historical materials and exhibits of Jinan's industrial civilization, the development of a century-old commercial port, the century-old Chengfeng Flour Mill and Miao's industry.
"I want to be an Internet celebrity, but also to be popular. Wang Yujing said, "Internet celebrities are for everyone to know about Chengfeng Flour Mill and attract everyone to understand its history, while Changhong is to rely on doing a good job in several aspects to operate the park for a long time." ”
On the basis of hosting e-sports events, 1922 E-sports New Media Industrial Park and Shandong Institute of Physical Education, which has the country's first undergraduate major in e-sports sports and management, jointly run a school, establish an e-sports professional training base to achieve the integration of sports and education, and cooperate with provincial and municipal e-sports associations, Tencent Interactive Entertainment, NetEase E-sports, NVIDIA, Colorful and other industry head teams to continue to cultivate industrial compound talents in the future and promote the all-round and full-caliber integration of industrial supply and development demand structure elements. The park as a whole adheres to the concept of serving and benefiting people's livelihood, making art serve life, and realizing the diversified use and normalized development of venues through curatorial activities and trend brand incubation.
Inherit the memory of the city and seek breakthroughs in practice
As the main body of the commercial port area renovation and renewal project, Jinan Urban Investment Group hopes to cooperate with the ancient city of Jinan to build a culturally empowered, industry-led, and urban leisure charm through the five renewal strategies of cultural renewal, consumption revitalization, service optimization, industrial innovation and financing, and life revival.
"The 1922 E-sports New Media Industrial Park is a pilot project for the transformation and development of Jinan Urban Investment Group. Wang Yujing said, "In the future, there will be similar historical buildings or old buildings in the old commercial port and other projects that need to be repaired, updated and revitalized, and we can replicate and apply the experience gained in Chengfeng Flour Mill to similar buildings." ”
"The future development plan of the park is probably in three aspects. The first is to use the existing spatial environment and geographical location advantages to attract anchor industries into development, and gradually form core radiation to drive benefits. The second is to pay attention to the common development of economic benefits and industrial development, and pursue industrial convergence in the existing environment. The third is to strive to become an industrial symbol of the urban investment group, give full play to the industrial resources of urban investment, and try industrial investment and industrial project transformation. Wang Yujing said.
As a pioneer park in Jinan's e-sports and cultural innovation industries, 1922 E-sports New Media Industrial Park is not only a carrier for the development of new business formats, but also an innovative opportunity for the development of the industrial park and a key move to deepen reform. Shouldering the mission of building an industrial chain of e-sports and cultural innovation, based on the strategic direction of protection in development and development in protection, we will hold the "brush" of the new era and make every effort to draw a "new picture" of the digital economy.
Planner: Li Yong, Zhang Feng
Executive Planner: Liu Jingjing
Reporter: Niu Ruiqi
Video: Li Xiang Wei Tianyi
Producer: Aijinan Fusion Media Production Center Aijinan Brand Department