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Recently, a well-known Internet celebrity has staged a hotly discussed topic drama in the field of helping merchants live broadcast goods, and the protagonist is the Chinese entrepreneur - Xie Qingshuai's family. Different from the social attention caused by charitable donations in the past, their sales activities have recently fallen into trouble, which has caused widespread discussion.
For a long time, Xie Qingshuai's family's public welfare actions have been praised nationwide. They once touched the people of Gansu with huge donations and became public welfare celebrities in the eyes of the public.
This time, they decided to get involved in the commercial field and try to expand their business through live streaming.
During the live broadcast, some netizens still reported Xie Qingshuai's live broadcast room, pointing out that the prices of the goods he sold were too high, even exceeding that of many physical stores.
At the same time, some insiders revealed that these complaints are likely to come from malicious attacks by market competitors. The live broadcast accident caused Xie Qingshuai to face the double blow of damage to commercial value and the obstruction of the sales plan jointly created with Heilan Home.
On the other hand, Heilan House did not provide timely assistance after the accident of Xie Qingshuai's live broadcast, which also caused consumer dissatisfaction.
This series of events has had a great impact on the credibility and confidence of Xie Qingshuai and his team, and has added many unknown factors to their future prospects for online live streaming.
Nevertheless, we cannot ignore Xie Qingshuai's hard work and dedication.
This event will undoubtedly have a profound impact on their future marketing methods and strategies. In this case, we expect that the future Xie Qingshuai will better overcome difficulties, continue to bring joy and benefits to consumers, and establish a good brand image.
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