This winter, whether you buy a pair of thickened shark pants or not, you must have brushed the video of Sister Mao Mao bringing shark pants, the price is cheap and warm, and the cleaning aunt can be plastic when she wears it. It is said that shark pants, driven by Sister Mao Mao, sold 130 million pieces a month, and the factory was about to step on the sewing machine to smoke.
As early as July this year, the accounts of Yu Yu and Sister Mao Mao have become the live broadcast sales champions, beating the popular Dongfang Selection and Brother Xiao Yang to become the champions of the goods list. Who still remembers that this brother with goods once had a sentence of 30 million fans, and in October 2018, Sister Mao Mao wore a colorful wig and danced wildly in a short video, and the sentence "Hi yo, I feel the pinnacle of life" ignited the Internet.
In the next few months, the whole network was imitating 'good hi', from Internet celebrities to celebrities, all of them were brainwashed by this sentence, and Sister Mao Mao became famous and entered the ranks of tens of millions of Internet celebrities.
However, in addition to this sentence of 'good hi', Sister Mao Mao has not broken the circle in the next two years, his account once lost hundreds of thousands of fans, and he was frequently frustrated in the field of live broadcasting, just when he was most frustrated, Sister Cleaning brought him traffic and brought him back to the top. Sister Mao Mao proved that as long as you work hard and persevere, orphans and widows can also counterattack.
1. Children who grow up in the shadow of domestic violence
Sister Mao Mao's original name is Yu Zhaohe, a native of Guizhou born in 92, who would have thought that such a heartless and funny, happy singing and dancing person in the live broadcast room would grow up in the shadow of domestic violence.
Yu Zhaohe's father has a short personality, is addicted to drinking and gambling, and has poor alcohol and gambling. When Yu Zhaohe was a child, his mother often quarreled with his father because of gambling problems.
Yu Zhaohe's memories are full of the sound of his parents arguing, and what is even more terrifying is that his father often fights and punches and kicks his wife. Once, my father threw a shovel out of the window and smashed it straight at my mother's forehead, and my mother's head was immediately bloody, and she almost died.
Yu Zhaohe was often woken up by his mother's cries when he slept at night, and he knew that his father had beaten his mother again. Sometimes Yu Zhaohe wanted to stand up to protect his mother, but his father beat him together, and even choked his neck with his hand, regardless of his son's life or death. Such a childhood is the shadow of Yu Zhaohe's life, and even when his grandmother died, he repeatedly told his mother to leave this violent man.
Fortunately, my mother finally made up her mind to divorce, but my father refused to sign unless my mother was willing to bear the huge debt he owed for gambling, so my mother gritted her teeth and took her son to finally leave the house. After leaving the abusive father, the life of the mother and son finally had a little peace, but the mother alone had to earn the living expenses of the two and the tuition fees of the son, and also pay off the debts for the father.
Later, his mother opened a small clothing store and barely survived, and this store was also the inspiration for Yu Zhaohe and short videos, and he often imitated the various strange customers in the store to bargain. Even if life is so difficult, the mother has never suffered her son, no matter what Yu Zhaohe likes or wants to learn, she would rather borrow money to support her son.
Yu Zhaohe originally studied Xi construction-related majors, but after graduation, he entered the construction site to work, wearing a helmet every day to inspect the construction site, read drawings, and receive a monthly salary to subsidize his family. He finally made money, and the life of the mother and son was a little better, but he was unhappy, feeling that his work was boring, and he didn't know what he was busy with every day.
Later, Yu Zhaohe went to learn Xi acting before he finally discovered his passion, he likes comedy and wants to become an actor like Stephen Chow. In 2018, 26-year-old Yu Zhaohe started shooting short videos, wearing wigs to do reverse strings, presenting the jokes in life into short video works. At first, Yu Zhaohe didn't think that he could be popular, nor did he think about making money from short videos, and he was very happy that his works were recognized.
Yu Zhaohe didn't expect the phrase 'good hi' to explode on the Internet, and what he didn't expect was that this sentence brought him 30 million fans and made him a top Internet celebrity. When Yu Zhaohe just became popular on the Internet, his father came to him and asked him to buy a house for 500,000 yuan.
At that time, Yu Zhaohe was just popular, the fans were still unstable, he didn't even receive a few advertisements, he didn't have 500,000 in his hand at all, and he hadn't even bought a house himself, so he directly rejected his father. But Yu Zhaohe always remembered that his mother's dream was to live in a big house, and later he took his mother to sell the house when he got rich, looking at the house at 5 o'clock in the afternoon, and swiping the card at 6 o'clock, which was the most happy money he spent in his life.
What Yu Zhaohe couldn't figure out the most was that his father later established a new family and gave birth to a daughter, who was very good to his daughter and had no domestic violence. Dad probably never cared about him, only Mom cared about him.
When Yu Zhaohe first became popular, he not only gained a lot of likes from netizens, but he also received a lot of bad comments, some people scolded him for 'wearing a wig, not a man or a woman', and some people said that he was vulgar and ugly. These voices brought a lot of trouble to Yu Zhaohe, and he didn't know if he should stick to the path of Internet celebrity.
Yu Zhaohe once asked his mother what he thought of his works, and he said, 'Aren't you playing me?', and my mother can see her shadow in many videos. Mom doesn't care what others say, as long as her son is happy, with her mother's encouragement, Yu Zhaohe persevered in the funny short video.
Because of the poor family conditions since he was a child, coupled with the fact that orphans and widows live alone, Yu Zhaohe will inevitably be looked down upon by others in the process of growing up. These growing pains have become Yu Zhaohe's wealth, he is good at observation, can accumulate materials in life, and put them in short videos to ridicule and complain, which is also the reason why he likes it.
Second, rely on the cleaning aunt to return to the top
In 2018, Yu Zhaohe was signed by worry-free media when he first became popular, and this company now has many top Internet celebrities such as Guangdong couple and Liu Genghong, and it is definitely a leader in the MCN field. But when Yu Zhaohe signed the contract, Yu Yu and Mao Maojie's account only had 650,000 followers, which was only a small Internet celebrity.
With the assistance of the company, Yu Zhaohe's positioning is clearer and his operation is more professional, and his number of fans has quickly increased from 600,000+ to 30 million+, but his pressure is also increasing hundreds of times.
Yu Zhaohe enjoyed creation from the beginning, and then worried about the data every day, as long as the number of likes of his works decreased, and the number of fans decreased, he began to be anxious. In addition, the competitiveness of self-media is very high, there will be new Internet celebrities, new jokes, and more funny people every day, and the accounts of Yu Yu and Mao Mao Sister began to get worse and worse, and fans were tired of his aesthetics.
Two years after becoming popular with 'Good Hi Yo', Yu Zhaohe did not come up with any new popular works, and his account began to lose fans, once losing hundreds of thousands of fans, and the number of fans fell to 30 million. During that time, Yu Zhaohe was so anxious that he had alopecia areata and insomnia, and at the suggestion of the company, he began to transform into live broadcasting.
At that time, there were not only Li Jiaqi and VY in the field of live streaming, but also many celebrity anchors had just joined, and it was difficult for newcomers to gain a foothold. Yu Zhaohe's live broadcast was watched by only tens of thousands of people at most, and the number of people placing orders was very few.
Many brands have canceled their cooperation after seeing the live broadcast data, Yu Zhaohe can't sell the products he wants to sell, and he can't sell the products he doesn't want to sell, but he still has to live broadcast the goods on time every day, and one broadcast is five or six hours.
Until the end of 2022, luck befell Yu Zhaohe again, when many employees of the company were sick during the mask period. After Yu Zhaohe went to work in the company, he found that he was the only one in the office, and everyone such as assistants and choreographers were all on vacation due to illness, and only he could broadcast live.
Yu Zhaohe can only bring goods live by himself, not only to write the process by himself, but also to adjust the camera, link to it, and change the product, and at the same time, he is still the anchor who has to talk about the product in front of the camera. This live broadcast was in a hurry, the machine broke down for a while, the brand fell off for a while, and he couldn't even boil the hot pot.
Yu Zhaohe insisted on live broadcasting until the evening under such circumstances, but the effect was surprisingly very good, and many netizens commented that he saw the panic of the workers, which was both sad and funny. This is a rare small peak in ratings since Yu Zhaohe's transformation into live broadcasting.
But because Yu Zhaohe often leaves the camera to get products, his live broadcast will be judged by the system to be unmanned live broadcast, and he has to find someone to give him a hand, and at this time there is only one 57-year-old cleaning aunt Sister Wang in the company. Yu Zhaohe gave Sister Wang an overtime pay of 35 yuan an hour and asked her to be her live broadcast assistant, and this wonderful combination was born.
Sister Wang didn't know anything about live broadcasting, and the two made a lot of jokes. The fan asked Sister Wang to try it, she said it was too late and didn't want to eat it, the fan asked her to drink Coke, and she said that the old man didn't drink Coke. Sister Wang justifiably did not cooperate with the fans' requests, and Yu Zhaohe coaxed the fans and the aunt at the same time, and as a result, she became the live broadcast sales champion of the day.
The number of viewers of this live broadcast has increased from thousands to hundreds of thousands, fans have enthusiastically placed orders, and Yu Zhaohe's account has increased its followers wildly. This live broadcast made Yu Zhaohe finally break the game, he and Sister Wang became regular partners, at first he was still 35 yuan an hour overtime pay, and then took a taxi to send Sister Wang home. Later, she simply signed Sister Wang, 30,000 yuan a month, and netizens jokingly called them an 'orphan and widow' combination.
Sister Wang took the contract and asked, did you give it too much, and Yu Zhaohe said that this is what you deserve. And the accounts of Yu Yu and Sister Mao Mao finally returned to 30 million, and Worry-free Media sent a lifetime contract, and Yu Zhaohe became a veritable brother of Worry-free Media.
Now that Yu Zhaohe's live broadcast data has stabilized, Sister Wang is no longer a cleaner, but has become a professional anchor, and fans still love to watch the interaction between the two, especially the two of them are like mother and son. Especially after Sister Wang became popular, her income rose, and Yu Zhaohe told her every day not to borrow money casually, not to believe in fraudulent calls, and sometimes Yu Zhaohe was so anxious that she spoke Guizhou dialect.
Sister Wang saved Yu Zhaohe's career, Yu Zhaohe also changed Sister Wang's fate, Yu Zhaohe, who has been dependent on his mother since he was a child, the process of getting along with Sister Wang is very intimate, he took Sister Wang to travel and took wedding photos for her, which made netizens feel very warm. At first, many netizens were worried that Yu Zhaohe was just using Sister Wang, but now they see that Sister Wang has been able to broadcast live independently, and she is very confident and skilled in front of the camera, which is like the original cleaning sister.
The cooperation with Sister Wang also made Yu Zhaohe get rid of anxiety, he no longer pays attention to whether he is scolded, and no longer pays attention to whether he loses fans, but only pays attention to doing his job well, and he is happy when someone likes it. And the orange wig that once made Yu Zhaohe angry, he never wears it again.
used to wear a wig to reverse the string like Yu Zhaohe's venting, his unfortunate childhood, his mother's domestic violence, and the white eyes suffered by his mother and son were all vented in a comedic way. Now that Yu Zhaohe has found himself, he no longer needs that wig.
The unfortunate original family can also be redeemed, and children with the shadow of domestic violence can also change their fate by their own efforts, and behind every comedy there is an unknown tragedy, but fortunately, the tragedy will not be repeated.
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