After years of development and precipitation, the form and technology of kitchen appliances have been very mature, and have entered the era of stock dominance.
According to the relevant data of Aowei cloud network, under the downturn in the development trend of the kitchen appliance market year after year, integrated kitchen appliances have shown a good contrarian growth, and integrated kitchen appliances such as integrated stoves, integrated dishwashers, and integrated cooking centers have become a new development trend of kitchen appliances. From the user's point of view, the current consumer demand for kitchen appliances is not only the performance of single products, but more importantly, the integration of products and kitchen and home scenes.
In the integrated kitchen appliance products, the development of the integrated stove is relatively early, and after the rapid increment stage in the early stage, the problem of insufficient kinetic energy has also begun to appear.
According to data from Aowei Cloud Network, the cumulative retail sales of the integrated cooker market in the first three quarters of 2023 will be 18.5 billion yuan, down 2.7% year-on-year, and the cumulative retail volume will be 2.04 million units, down 2.5% year-on-year. From the perspective of sales rhythm, the retail sales of the integrated stove market in the first three quarters were 0.5%, -1.3% and -7.6% year-on-year, and the retail volume was 0.1%, -2.1% and -4.7% year-on-year respectively. With the dissipation of structural dividends, the decline in retail sales of integrated stoves gradually exceeded the decline in retail sales, and some enterprises began to enter the stage of exchanging price for volume, and price competition began.
In contrast, there is the rise of integrated cooking centers. According to the data of Aowei Cloud Network, in the first three quarters of 2023, the retail sales of the online integrated cooking center-stove steaming and baking part increased by 13.8% year-on-year, and the retail sales of the offline integrated cooking center-stove steaming and baking part increased by 36.4% year-on-year, showing a high growth rate as a whole, becoming a new consumption outlet for kitchen appliance enterprises.
As a leading brand in the kitchen appliance industry, Vantage has also achieved good results in exploring the development of integrated cooking centers, and has become the leading representative brand of integrated cooking centers in the industry.
It took the lead in launching the three good concepts of "good-looking, easy-to-use, and good-clean", which not only meets the cooking needs of users, but also improves the aesthetics of the kitchen through the aesthetic design of the product, so that users can also enjoy beauty in the kitchen. Not only that, Vantage also starts from the pain points of consumers, and makes the products easy to care for and clean through many black technologies, reducing the burden and pressure for users. It is also based on this three good concepts,Vantage's products have achieved outstanding performance on the consumer side,This year's double 11 period of pure C retail growth reached 50%,Jingdong's self-operated store sales increased by more than 60% year-on-year,Tmall official flag sales increased by 29% year-on-year,It is enough to see the high recognition of consumers。
In addition, Vantage has always insisted on leading the development of the industry with technology. Up to now, Vantage has a total of 4,636 valid patents, and 512 new patented technologies have been added in the first half of this year, including 65 invention patents, and the number of patented technologies and R&D strength have always been at the forefront of the industry.
It is worth mentioning that Vantage is one of the few brands in the industry that deeply delves into the "good cleaning" technology, and in order to solve the cleaning problems of users, Vantage has nearly 400 "good cleaning" technology patents, which is leading the industry. Reflected in the product, that is, the most popular one-key steaming and washing and one-key self-cleaning functions of Vantage Integrated Cooking Center. The one-key steaming and washing function dissolves the grease of the wind wheel through high-temperature steam to achieve deep cleaning of the inside of the machine, and with high-speed rotary air drying, it makes the hood look new;
Nowadays, Vantage's concept of "good-looking, easy-to-use, and clean" has gradually taken root in the hearts of the people, and Vantage's integrated cooking center has gradually become a new choice for users to consume, and has achieved good results on the consumer side. In the industry, Vantage's exploration of integrated cooking centers has also become an important reference for many brands, whether it is a new scenario-based kitchen appliance concept or Vantage's research on product aesthetic design, it has become a template for friends to learn from Xi. We also look forward to Vantage continuing to launch more high-quality products in the coming days to promote the scenario-based development of the kitchen appliance industry."