This year's Double 12 is unexpectedly deserted, which can't help but make us think about whether the way to use the low-price volume market is really "at the end of the road". Many years ago, Taobao won its place with low prices, and 6 years ago, low prices made Pinduoduo a success. But now Taobao's lonely status quo can't help but sigh, once it can't form a high threshold of the whole link in technology, mode, service, and category, it can't stop the next Pinduoduo from encircling and suppressing itself.
Therefore, in recent times, people in the industry have been talking more and more about the importance of accurate traffic and segmented user needs. However, how to use new technologies, especially the "hot" AI model, to grasp the precise traffic and user needs and open up a new blue ocean has actually become the way to "break the game" in the current market. In the face of this problem, based on the rich needs of watch consumers in the Z era, Shi Yan can be said to have handed over an excellent answer.
"Shiyanjia" uses accurate traffic to cut into the subdivision track
AI technology, including today's large models, can be said to be infiltrating almost every scene from work to life, from factories and offices, from large models to humanoid robots, and promoting innovation in all walks of life.
And in such a high-end luxury industry as watches, it is actually difficult to "see the needle" at first glance. Because of the inherent customer group, the inherent paradigm. However, if you look closely, you will find that there is an obvious "fragmented" or "scattered" service status quo in this industry, such as some will provide some market information, some will provide identification, and some will focus on trading.
However, what users need is a service "big butler" who can provide a package of solutions. It is originally a service for the high-luxury people, and the traditional service model cannot be inefficient, and its user experience is impossible to talk about.
This provides "new players" with a "hands-on" opportunity to break the game with technology. Taking Shiyanjia as an example, through technological innovation, Shiyanjia has become a full-link watch service platform of "professional information of global watch market + AI model + authoritative appraisal + secure payment transaction + intelligent circulation + full life cycle management".
One of the core functions of Shiyanjia is its incremental pre-trained intelligent AI vertical model, which can update the market in real time, allowing users to view the public price, market price, auction price, etc. of each watch, and can view the market trend chart of each watch to understand their appreciation or depreciation.
In addition, Shiyanjia has also truly achieved a one-stop solution to the needs of watch consumers, and met the richer needs of consumers in the Z generation through technological innovation: AI watch recognition, AR try-on, AI analysis steal stop/card calendar and other functional designs.
The team has always regarded itself as a user, and only by using science and technology to break the game can they get the "ticket" to pry open a new blue ocean.
Technology drives innovative experience, can Shiyanjia use technology to reshape the watch market?
Compared with the pan-e-commerce fighting in the red ocean, the second venture carried out by Hu Yilin's team is driven by technology, and from an objective point of view, Shiyanjia has indeed found a new blue ocean to a certain extent through AI technology innovation, with the technical ability to lock the segmented needs of high-precision users and the full-link services that can be provided.
Li Xiang, who founded Autohome back then, created the ideal of today's car brand, and Li Bin, the founder of BitAuto.com, also has his own NIO territory. This is no coincidence. From platforms to brands, from one role in one industry to another or even a cross-industry composite role, it is the result of entrepreneurs exploring the future in the continuous cross-border.
This is a change of reclamation and pioneering, and it is also an opportunity to compete for the right to speak in the ancient industry and even benchmark with the world. Just like Hu Yilin, who founded Maverick Electric, the same is probably the case. He may not only be building a watch platform ecosystem, but also outlining a larger future on the boundary between technology and humanity.
Source: Beijing News