Jimu News reporter Yang Jinying reported that the Taiziling Ski Resort in Mao County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, opened on December 23. However, the number of visitors increased dramatically within two days of opening, and many tourists complained to Jimu News reporters, saying that they were persuaded to return after waiting in line for up to 3 hours, and the experience was very bad. The staff of the Mao County Department of Culture and Tourism has received relevant complaints, saying that they are intervening to deal with it, and hope that tourists can have a pleasant experience.
According to a gentleman surnamed Zhu, they arrived at Taiziling Ski Resort at around 12 noon on December 23 and began to wait in line in the lobby. They waited in line for three hours in 0 degrees Celsius, but they didn't even enter the slopes. It wasn't until 3pm that the staff informed them that there was too much traffic to accommodate and let them return. Mr. Zhu was not alone, many tourists complained that after a long queue of 3-4 hours, they were told that equipment such as snowboards and ski clothes had been sold out. Mr. Zhu pointed out that it may be because Taiziling Ski Resort has been selling tickets at discounts, but there is no limit on the flow of passengers, and there is no reservation system, resulting in tourists flocking to the resort, but the equipped services have not kept up.
It was observed that the price of the ticket for the all-day skiing of Taiziling Ski Resort was 298 yuan before, and the price of the opening benefit of this winter was 168 yuan, and it began to be advertised in early December. On a short video platform, Taiziling Ski Resort has sold more than 20,000 group purchase tickets. Even on the 24th, the ski resort is still selling tickets live. In response to the question of whether the supply of equipment is sufficient, the staff said that tourists need to consult the front desk after arriving to confirm, and if there is no equipment, they can refund the ticket and not enter.
The staff of the Mao County Department of Culture and Tourism responded that they have received relevant complaints, and at present, the local county-level departments, cultural and tourism departments and scenic spots are intervening to deal with them, and will give tourists a reply as soon as possible, and strengthen the supervision of related industries in the scenic spots, so as to avoid similar situations again.
This incident reflects the lack of passenger flow management and service provision caused by discount promotions in the tourism industry at certain times. On the one hand, scenic spots have attracted a large number of tourists due to discount promotions, but they have failed to carry out effective passenger flow control and reservation systems, resulting in a sharp increase in passenger flow, unable to keep up with services, and impaired tourist experience. On the other hand, scenic spots should also strengthen the consideration of equipment supply and personnel training to cope with sudden peak passenger flow and ensure the basic needs of tourists.
In terms of policy and supervision, it is necessary to further strengthen the management of scenic spots, especially in the prediction and management of passenger flow in specific periods, and formulate more scientific and reasonable preferential promotion policies to ensure the stability and sustainability of scenic spot services. On the other hand, relevant laws and regulations have been introduced to standardize the staffing and equipment supply of scenic spots, so as to improve the service quality and management efficiency of scenic spots. At the same time, scenic spots also need to strengthen internal management, improve crisis management and customer service levels, and ensure the experience and safety of tourists.
In general, the expansion of the passenger flow of Taiziling Ski Resort highlights the bottleneck problem of the management and service allocation of tourist attractions, which requires the joint efforts of the government, scenic spots and tourists to protect the rights and interests of tourists and improve the tourism experience. It is hoped that the relevant departments can properly handle this matter as soon as possible and put forward effective measures to prevent similar situations from happening again.