Didi scenery is no longer there, and he was suddenly heavily punished
Once upon a time, Didi Chuxing was also the hegemon in the field of mobility services, holding almost 90% of China's ride-hailing market firmly in its hands, covering almost every aspect of Chinese's daily travel.
People need convenient travel, Didi immediately took the lead, quickly completed the transformation from small to large, and achieved the industry hegemon in one fell swoop.
However, the good times did not last long, and seeing that Didi occupied the country, it was caught off guard when it was full-fledged. A sky-high fine of 8 billion yuan is like a thunderbolt from the blue, shooting the high-flying Didi Shengsheng back to the dust.
This marks the end of Didi's golden age, and it will never return to its former glory days.
The reason for the heavy penalty is not malicious low-price eviction in commercial competition, but accusation that Didi has leaked state data in serious violations. For Didi, this is tantamount to a slap in the face, and the life and death of the enterprise are instantly unresolved.
The fine of 8 billion yuan is just the beginning of the price Didi needs to pay, and the real nightmare is still to come.
The low-key listing has sparked controversy and has been questioned
When Didi decided to go public in the United States, everyone was speculating about its conspiracy. Because of the weirdness of this listing, it is unprecedented. Not only was there no publicity to warm up, but even the employees were asked to keep a low profile and look sneaky.
What's even more suspicious is that Didi's choice to go public coincides with an important festival in China, and all public eyes are focused on the National Day celebration.
Such an unusual move immediately aroused doubts from all sides. There is speculation that Didi hastily chose to list in the United States in order to cater to American shareholders. In order to achieve its goals, Didi is very likely to provide core data in violation of regulations, resulting in damage to national interests and data security.
In the face of these doubts, the Chinese government took immediate action to carry out a major security inspection and quickly announced that it would ban new Didi users from registering. It can be said that Didi's listing has touched the red line of the Chinese government in one fell swoop, triggering a high degree of vigilance in the state apparatus that must be subject to scrutiny to ensure that national interests are not violated.
Didi's actions have brought data security and corporate ethics into the spotlight again.
Layoffs and business were hit
When Didi's new user registration was forced to stop, its main business was immediately devastated, the order volume fell off a cliff, and the business fell into ice. This is tantamount to adding insult to injury for Didi, making the already stormy enterprise even worse.
Faced with such a predicament, Didi was forced to launch a layoff plan to reduce the burden of labor costs. Its long-term secondary business, such as freight and food delivery, was also stillborn in difficult times and failed to successfully incubate to become a new growth point.
In addition, Didi's strategy of trying to find a way out overseas has also failed, and it has to withdraw from a number of overseas markets, including Russia and South Africa.
In an eventful year, Didi's market value plummeted, evaporating 466.3 billion yuan in just one year. This has dealt a huge blow to the company, and its business has been hindered everywhere, and Didi can only take emergency measures to ensure that it does not overturn.
But there is clearly a long way to go to restore the prosperity of the past.
Competitors covet it, and the position is not guaranteed
When Didi is in trouble, competitors in the industry obviously will not sit idly by and seize the opportunity to get a piece of the pie. In the face of Didi's sudden decline, its rivals were prepared and took immediate action to offer various preferential measures to carve up Didi's users and market share.
Meituan, for example, has launched a registration bonus of up to 1,000 yuan to attract new drivers. At the same time, a generous internal referral bonus is also set up to encourage old drivers to match and develop new colleagues.
It can be said that Meituan clearly sees Didi's predicament as a good opportunity for its own development, and actively deploys troops in order to get a piece of the melee.
And it turns out that the abacus of competitors such as Meituan has indeed started. While Didi struggled to cope with various headwinds, the market share and influence of its rivals rose rapidly.
Although Didi still retains its first-mover advantage, its position is in jeopardy in an increasingly competitive environment. To ensure that its leading position is not lost, Didi obviously needs to respond in a timely manner, otherwise it may be overtaken by competitors.
The road for Hong Kong stocks is difficult and the outlook is worrying
The trip to the United States ended in failure, and Didi pinned its hopes on the Hong Kong market, but the road to Hong Kong stocks does not seem to be smooth. After Didi's application for listing on the Hong Kong stock market, the CSRC immediately launched a strict review and put forward a number of requirements for its data security.
And this is undoubtedly worse for Didi, which is still dealing with many challenges.
It is expected that Didi will need a long time to rectify the existing problems before it can pass the CSRC's review. But before the rectification is completed, Didi's road to Hong Kong stocks can only be delayed again and again.
The door of the capital market is locked, making Didi's development prospects even more slim.
Under the double predicament, Didi's future is uncertain, and whether it can revive its strength has caused the outside world to worry. Although Didi is still battling various problems, the bumpy road seems to have no end in sight.
Whether it can break through the encirclement and move towards the light again is full of uncertainty. The attitude of the regulators will have a key impact on Didi's fate.
Reflect on the lessons and start anew
In the face of unprecedented predicament, Didi obviously needs to deeply introspect, learn lessons, draw strength from past mistakes, and start anew.
First of all, Didi must recognize that the development of enterprises cannot be at the expense of national interests. Data security and national security are above all else, and this is the bottom line that Didi must keep in mind.
The relationship between the enterprise and the state is symbiotic, not antagonistic. Didi needs to adjust its development strategy to ensure that the interests of the company are not divorced from the interests of the country as a whole.
Second, Didi needs to conduct an in-depth review of its decision to go public in a low-key manner. The listing method is secretive and the time point is sensitive, which objectively leaves a negative impression on the outside world and leads to the intervention of the regulator.
Didi needs to learn from its lessons and adhere to an open and transparent business policy to set the record straight and regain public recognition.
Finally, Didi needs to actively cooperate with the supervision of all parties, effectively improve the data security mechanism, and complete the rectification requirements as soon as possible. Only by solving the root cause of the problem can we rebuild mutual trust between government and enterprises and create a favorable environment for the development of enterprises.
Only by fully cooperating can we speed up the rectification process and get out of the predicament as soon as possible.
The road is long and resistant, and Didi still has the strength to set off again. It needs to maintain concentration, adapt to the general trend, adjust strategies, and achieve the unity of the common interests of enterprises and the country. Every fall is an opportunity for growth, and I believe that time will eventually prove that after the storm, the rainbow is just around the corner.