Recall that on April 2, 2018, Alibaba's announcement of the acquisition of Ele.me caused quite a stir in the industry. At the time, the move was seen as an important pawn for Alibaba to further integrate its online and offline businesses. Now, let's take a look at how this decision has impacted each and every one of us over the past five years.
First of all, you may have noticed that more and more local services and products are gradually integrated into the Ele.me app on your phone. And this is the result of the deep integration of the two businesses after Alibaba incorporated Ele.me into its subsidiary. From ordering takeout to booking movie tickets, paying utility bills, and even buying plane tickets, it's all at your fingertips.
Looking at the latest financial report data, it can be found that Alibaba has achieved revenue growth in the local life service sector, and losses have also decreased. Behind this is the steady increase in the number of orders and unit prices of Ele.me, which is undoubtedly driven by the increasing demand for convenience in life.
However, in the Internet industry, "rumors" are always emerging. Recently, it was reported that Douyin will acquire Ele.me. In the face of such rumors, Douyin made it clear that it has no such plans, and Ele.me also denied the so-called "acquisition" rumors. Through the responses and statements from all sides, we can feel that information reporting needs to be examined and weighed from multiple perspectives.
Looking back at the history and achievements of Alibaba's partnership with Ele.me, and the impressive data supporting the financial report, it is not difficult to understand why Alibaba chose to acquire Ele.me in the first place, which not only strengthens the company's competitiveness in the local life service market, but also brings users a richer and more convenient experience.
So, in today's increasingly fierce market competition and increasingly diversified consumer demand in the future, can the marriage between Alibaba and Ele.me continue to write a success story? After all, on the path to rapid development of the digital economy, every choice may open up a new world. And each of us is a witness, a participant, and even a leader. Let's look forward to the exciting chapters that may be uncovered in the future!