Lin Yi and Yu Shuxin's "CP" Turmoil: The Game of Truth and Marketing
Recently, Lin Yi and Yu Shuxin have attracted much attention for co-starring in a new drama. From the ski variety show to the official announcement of the new drama, the "sense of atmosphere" between the two has become the focus of entertainment news, and fans and netizens have speculated whether the two are in love because of the drama. However, in the blurred boundary between the marketing strategy of the entertainment industry and the real relationship, how should we view the authenticity of this pair of "CPs"?
I'm inclined to think that despite the fact that the two of them are very friendly in public, their relationship is more like that of working partners. This speculation is not groundless, Lin Yi already has a girlfriend outside the circle, and kept a distance from Yu Shuxin in the later stage of the variety show recording, which to a certain extent shows that there is no emotion beyond friendship between them.
The producers chose to work with the two undoubtedly because of the tacit understanding and atmosphere they showed in the ski variety show. This choice is more based on market considerations than on the real relationship status of the two. The excessive interpretation of fans and netizens often stems from the desire for the private life of celebrities and the hype strategy of the entertainment industry.
Lin Yi and Yu Shuxin's "CP" turmoil is actually a game between the marketing strategy of the entertainment industry and the psychology of fans. For the entertainment industry, scandals and CP are effective means to increase attention and enhance the popularity of artists. And for fans and netizens, this kind of turmoil provides a window into the private lives of celebrities.
The Tang people's planning for Lin Yi is indeed worth paying attention to. In addition to the development of an artist's own talent and efforts, the company's resources and strategy also play a vital role. If the company can't give Lin Yi enough support, then it will be really difficult for him to really become popular.
In this debate about authenticity and marketing, we need to recognize that scandals are often not the truth of the facts, but the product of the market and the media. We should look at entertainment news rationally, not be confused by the hype, and pay more attention to the works and talents of artists. At the same time, it is also crucial for the company to have a clear development plan for the artist. Only by striking a balance between authenticity and marketing can the entertainment industry develop more healthily and positively.