introduction
In the small city of Xuchang, Henan Province, a retail enterprise is emerging with an amazing attitude, and it is Fat Donglai. The department store retail company not only managed to stand out, but also created a series of miracles in the waves of commercial competition. Its founder, Yu Donglai, a business figure who has experienced ups and downs, has successfully shaped a leader in the tobacco, wine and tea industry through honest management and the ultimate pursuit of service.
The key factors behind the success of a business
In 2006, Fat Donglai decided to enter the Xinxiang market and challenge large retail giants such as Wal-Mart and Century Lianhua. Surprisingly, in just one year, rival Dennis was forced to relocate, Century Lianhua closed its doors and sold to Fat Donglai, and Wal-Mart has not opened after six years of preparation. Behind this business miracle is Yu Donglai's unremitting efforts and keen insight into the market.
In Fat Donglai, service is not only a behavior, but also a spirit. In terms of store details, there are a variety of measures to provide convenience for customers: parking facilities, sinks, water purification areas, etc. The product label directly indicates the purchase price and the retail price, disclosing all profits, so that customers know the price well. The after-sales service commitment is very affinity, the goods can be returned if they are not satisfied, and even the movie tickets can be refunded, so that customers can feel meticulous care.
In the business jungle, Fat Donglai stands out with its unique employee care policy. Employees enjoy adequate rest, fixed closure every Tuesday, 5 days off during the Spring Festival, 40 days of paid leave per year, and a total of 135 days of leave. This kind of employee care is not a simple benefit, but a recognition of the value of employees. Fat Donglai firmly believes that only when employees get enough rest can they provide better service, which is also one of his cares for employees.
Behind a successful business, there is often a tortuous and touching entrepreneurial experience. Yu Donglai used to be the head of a rubber factory, but he lost his job due to the reform and became involved in illegal trading. However, after being imprisoned for illegal business, he realized that he needed to do business honestly after he was released from prison. In 1995, he re-entered the tobacco, alcohol and tea industry, and developed from a small wholesale department to the current tobacco and liquor company. This experience has achieved Yu Donglai's determination to adhere to honest management, and also made him deeply understand the ups and downs and changes of life.
Impact and outlook
Fat Donglai's business miracle is not only a success for one company, but also a positive impact on the retail industry in small towns. Their success story highlights the importance of service detail and employee care, which can be useful for other businesses. Fat Donglai proved with practical actions that even in the highly competitive market, as long as you insist on the pursuit of service, you can gild in a small town.
Yu Donglai's outlook on life runs through the entire business operation. He believes that people should not only ask for from society, but should help others and give back to society if they have wealth. The key to the success of the enterprise lies in simple and effective service, caring for employees, and constantly striving for excellence. This philosophy of life is not only reflected in the management of the company, but also has a profound impact on employees and customers.
Fat Donglai Company has developed rapidly, gradually developing from the wholesale department to Tobacco and Liquor Co., Ltd., and successfully opened a number of branches. At the same time, Yu Donglai pays attention to social responsibility and has made many charitable donations, including spontaneous assistance at times of earthquakes, epidemics, floods and other times. Looking ahead, Fat Donglai will continue to set an example for the retail industry in small towns with its unique business model and sense of social responsibility.
Detailed events
Every customer who is in a hurry can find a warm parking shade area in Fat Donglai, and the pump is placed for a long time to facilitate the solution of small problems of electric vehicles. The sink at the entrance keeps customers cool in summer and warm in winter, and there is a clean water area that directly supplies drinking water to provide customers with all-round care.
Retail price, transparent price structure makes customers feel more confident about shopping. In terms of after-sales service, Fat Donglai not only provides a return policy for unsatisfactory goods, but even movie tickets can be refunded. This kind of people-friendly and caring service is a unique feature that attracts customers.
Fat Donglai's unusual employee care policy is eye-catching. The relaxed working environment for employees, including comfortable swivel chairs, shoppers who go upstairs for tea, and cleaners who sit on mobile stools to dust them, make for a warm and pleasant workplace. What's more worth mentioning is that Fat Donglai's unique rest policy allows employees to enjoy sufficient rest and provide greater vitality for work.
Founder's Experience
Yu Donglai's experience is part of Fat Donglai's success. He was a former section chief in a rubber factory, but he lost his job during the wave of reform and even got involved in illegal trade. However, the prison experience awakened him and in 1995 he got back on the right path and devoted himself to the tobacco, alcohol and tea industry, gradually developing from a small wholesale department to the current tobacco and liquor company.
The development process of Fat Donglai is full of twists and turns and persistence. The fire incident in 1998 caused the head office to lose 3 million yuan of goods and 8 lives, but Yu Donglai did not give up, and finally succeeded through efforts to revitalize the enterprise. From the initial wholesale department "Mochizuki Lou Fat Shop" to "Fat Donglai Tobacco and Liquor Co., Ltd.", and then to the opening of many branches, every step is a manifestation of perseverance and hard work.
Fat Donglai Company is not only a representative of business success, but also a practitioner of social responsibility. Yu Donglai has made many charitable donations, including spontaneous assistance in times of earthquakes, epidemics, floods, etc. During the Taiwan Strait crisis in 1996, he went to the China Space Foundation to donate money to support the motherland in building aircraft carriers, demonstrating an outstanding sense of social responsibility.
conclusion
Fat Donglai's business miracle and Yu Donglai's life experience constitute a vivid and touching story. Not only have they created amazing success in the retail industry in small towns, but they have also set a model for other companies to Xi through their pursuit of service, employee care and social responsibility. The influence of Fat Donglai will continue to spread, injecting more vitality and positive energy into the retail industry in small towns. I hope that Fat Donglai's business philosophy can be carried forward in a wider range of fields and contribute to the prosperity and development of society.