Preface
Nongfu Spring is a little sweet!
As a leader in the beverage industry, Nongfu Spring occupies half of the beverage industry.
And if you want to talk about the rise of Nongfu Spring, you have to mention one of its "Oriental Leaves", which can be called the "ceiling" of sugar-free drinks.
But at the beginning of the advent of Oriental Leaves, it was once crowned with the title of "the most difficult drink"!
So how does the Oriental Leaf complete its gorgeous turn?
Oriental leaves that middle-aged men can't put down
Many people can't experience the joy of drinking tea when they are young, and young people are more fond of the joy of carbonated drinks.
As the largest consumer group, young people's hobbies are the weather vane, so Coca-Cola was once called "happy water".
But in the eyes of the elderly, health is the most important thing, and carbonated drinks make them scoff and don't even want to touch them.
As people who have come over, they often advise young people: "Drink less drinks, it is unhealthy, drink more tea to maintain health".
Until the appearance of the Oriental Leaves, which completely changed their perception.
With the accelerated pace of life, sitting down and drinking tea has gradually become a luxury.
But it is very inconvenient to carry a thermos cup to make tea and drink, so Oriental leaves came into being.
Its biggest selling point is that it is "sugar-free" and the ingredient list is clean, saying that it is a drink, but it does not have the pleasure of drinking a drink at all.
However, it has become a blessing for middle-aged men, and many people have directly replaced their thermos cups with oriental leaves that can be bought everywhere.
And you can buy any flavor of oriental leaves if you want to drink any flavor of tea, whether it is green tea, oolong tea or black tea.
The clear and transparent tea soup is processed by professional technology, so that every consumer can drink it with confidence.
But for young people, drinking oriental leaves is simply torture, and many people say that this bitter and strange drink is "like overnight tea".
Drinking drinks is in pursuit of good taste, and the positioning of Oriental Leaves obviously does not meet the needs of the market, but it does not prevent tea lovers from loving him.
Today, oriental leaves have become the mainstream drink in people's lives, eating junk food and drinking healthy drinks, it seems that this can offset the positive and negative.
Even nowadays, many young people who are losing weight have begun to fall in love with oriental leaves, and have become the upstart of sugar-free drinks.
Oriental Leaf accounted for 30% of Nongfu Spring's profit in the first half of 2023, and its performance in the market is very bright.
However, few people know that the original Oriental foliage prospect was very miserable!
The downturn in the tea market and the uptrend of oriental leaves
Nongfu Spring was originally mainly engaged in natural water, and with this advantage and original intention, it quickly occupied the market, and also became the special water for the Beijing Olympic Games.
However, after its development and growth, Nongfu Spring's business is no longer limited to drinking water, and it has also become famous in the beverage industry.
The popular drinks on the market now, whether it is the "scream" of functional drinks or the popular "water-soluble C100", have left a good reputation among consumers.
The rapid development of Nongfu Spring is inseparable from their excellent vision and persistence, and when Nongfu Spring decided to develop tea drinks, it saw the prospect of this market.
At that time, Oriental leaves were not the first tea drinks on the market, but most of the tea drinks were too beverage, the sugar content was very serious, and they were still blended with instant tea powder, which did not capture the original taste of tea.
Oriental Leaves started from this point and decided to develop an "original" tea drink.
But this difficulty is not ordinary, it is simply unrealistic to retain the original tea soup, and the taste will change, which is why sugar is added to the market.
The R&D team of Oriental Leaf understands that it is simple to follow the trend, but it is difficult to make characteristics.
First of all, it spent a lot of money to introduce the advanced "Log6 aseptic cold irrigation production line" from Japan, which can be said to be a "big gamble" at that time.
After many improvements and Xi, Oriental Leaves, a tea drink known as "0 calories", was officially launched.
In order to increase the selling point of oriental leaves, in the design of the bottle, it is also designed by a top design company, and the simple big label is to let people see the color of the tea soup at a glance.
From production to shelves, Oriental Leaves was attentive everywhere, but he didn't expect the market to make a big joke on him.
Since its inception, the sales volume has been very bleak, because at that time, many people did not have the concept of sugar-free tea at all, and this kind of anti-market product was naturally going to be upset.
And because of the cost of the manufacturing process, the price of Oriental leaves is also higher than that of other beverages.
It is unpleasant and expensive, and many people scoff at the oriental leaves, reluctant to look at it again.
If you change to other products, you may have given up a long time ago, but Oriental Leaves did not, and still stuck to the corner of the market.
It is said that the more tea is brewed, the more fragrant it becomes, and the rise of oriental leaves seems to be the same, and its persistence also makes it usher in the day when the clouds and mist are cleared and the sky is clear.
In 2015, with the WHO popularizing the harm of excessive sugar intake to the body, sugar-free drinks also ushered in his own explosive period.
However, the good thing is that the original market is actually Yuanqi Forest, which has the advantages of sugar-free and the joy of carbonated drinks.
However, Dongfang Leaf was not completely defeated, and with the advantage of sugar-free health, it still killed like a dark horse.
In fact, the taste of Oriental leaves is still the original tea soup, but it may be that the group of people who once hated it have grown up, so Oriental leaves have gradually become the "new favorite" of the tea industry.
Even now, many people say that the more you drink the oriental leaves, the more addictive they become, and perhaps only after precipitation can they succeed.
Just like drinking tea, from the early brewing to the foaming, the final drink is the bitter and sweet tea in the mouth.
epilogue
In today's increasingly health-conscious world, health is undoubtedly the first priority.
From the "hard drink" to the most popular tea drink, the oriental leaf has become an icon these days!
As many people say: "Drink oriental leaves and be a mature man"!
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