Text | Xiaoyi commented on technology
2023 is coming to an end, and this year should be a good year for those in the mobile phone industry.
According to a number of data, this year's mobile phone industry has seen a certain degree of recovery in the second half of the year.
However, looking back at this digital circle, there are actually many interesting "famous scenes".
So in this article, we will make an inventory, so that you can see what interesting famous scenes will be in the machine circle in 2023.
01
The first flagship phone without a launch event - Huawei Mate 60.
The release of Huawei Mate60 can be described as amazing, he created the first direct pre-sale without holding a press conference in history, and it also exploded.
Even at the follow-up autumn all-scene press conference, Huawei Mate60 was also brushed aside, and the official did not introduce it too much at all.
The author thought carefully and recalled.
In the history of mobile phones, there has really never been a high-end flagship machine, which is sold directly without holding a press conference or introducing it, and it is also a popular example, Huawei Mate60 series should be the first time.
And, where does the Kirin 9000S series processor equipped with the Huawei Mate60 series come from, and whether it is a 5G mobile phone, these questions are still a mystery.
In terms of product definition, Huawei Mate60 defines itself as a satellite communication terminal, and it is no longer just a simple communication device, and there is no need to mark the conventional network standard.
In short, the emergence of the Huawei Mate60 is definitely one of the famous scenes in 2023.
02
After the Redmi K60 Extreme Edition officially announced the first batch of adaptations to "MIUI15", MIUI is gone.
The Redmi K60 Extreme Edition is a mobile phone product released by Xiaomi in August, and it is equipped with a Dimensity 9200+ processor.
Readers who are more familiar with digital products, especially mobile phones, know that there is a non-famous slogan in the machine circle - "Xiaomi with Dimensity, the more you use it, the more confused you are".
This is because in the Xiaomi system, the vast majority of models equipped with Dimensity processors are inferior to models equipped with Qualcomm processors in terms of subsequent system updates and system tuning.
Therefore, in order to dispel consumers' concerns, Xiaomi Lei always announced in a high-profile manner at the press conference - "K60 Extreme Edition will be the first to upgrade MIUI15".
However, not long after the release of the Redmi K60 Ultra Edition, MIUI15 suddenly disappeared and was replaced by the latest surging OS.
As a result, the first batch of upgrades to the K60 Extreme EditionMIUI15 has become a slightly comic description and has become a stalk.
However, fortunately, in the follow-up surging OS adaptation cycle, Redmi K60 Extreme Edition has indeed fulfilled its promise and has become the first batch of products to upgrade the surging OS, and it has now been officially upgraded to the surging OS.
03
OnePlus has achieved a famous scene from "high-end" to "low-end".
As we all know, in the mobile phone market at this stage, the brand tonality of mobile phones is very important.
For example, Xiaomi, in order to get rid of the label of cost performance and really go to the high-end market, it took four full years to barely achieve its wish.
Another example is Huawei, in order not to affect its own brand image, it has specially launched the Honor brand, which focuses on the low-end market. After Glory became independent, it also began to shape a high-end brand image from low to high.
In short, for the vast majority of mobile phone brands, it is very common to move from low-end to high-end, and then maintain at the high-end, such as Xiaomi, Honor, VIVO and so on.
However, there is one brand that comes the opposite, and it is OnePlus.
OnePlus has always been positioned as a niche high-end. Liu Zuohu, the previous head of OnePlus, also said - "One Plus will only be a flagship in the future".
In the cognition of many consumers, OnePlus is a niche, but it is by no means a low-end brand, and many people have a good impression of him.
After all, it was true that OnePlus only released flagship phones in the past, and almost never released low-end models. This is the brand image that brands such as Xiaomi dream of.
As a result, in 2023, since receiving the 10 billion subsidy from the green factory, OnePlus will be in full swing.
However, it is aimed at the low-end market, and the firepower is in full swing.
Not only did it release a mid-range device of 2,000 yuan, but also released mobile phones such as OnePlus ACE 2V, which are mainly aimed at the thousand-yuan machine market.
Moreover, OnePlus has not made any distinction in product design, and during the same time period, the high-priced digital series and the lower-priced Ace series all use almost the same design.
This kind of choice directly pulls down the body and unabashedly lays out the low-end market, which is really rare in the history of mobile phones before.
As for the reason, it is also very simple, the green factory needs OnePlus to undertake the task of laying out the online market, because OPPO's offline market is very well occupied by Huawei and Honor, and the layout of the online market is imminent.
It is understandable that the practice of exchanging brands for markets in the case of time is urgent.
04
A17ProAchieve the famous scene of no reduction in power consumption and little improvement in performance.
In the daily concept of our consumers, if a chip upgrades its process, its performance will generally be significantly improved.
No matter how bad it is, the energy efficiency ratio will also be reduced.
It's pretty much a mindset. For example, Snapdragon 888, after using Samsung 5nm, although his energy efficiency ratio is very stretched, but the performance has been greatly improved.
Another example is Snapdragon 8+, after replacing TSMC's 5nm process, compared with Snapdragon 8 Gen 1, although the performance has not improved much, the energy efficiency ratio has improved significantly.
However, Apple's latest A17 Pro surprised us.
As the world's first 3nm flagship chip, the performance improvement of A17Pro is very limited, his CPU single-core increase is less than 10%, but the power consumption has increased by more than 30%.
Good guys, the performance has not improved much, and the power consumption has increased a lot, is this a joke? Is this really the level of the 3nm process? Is this really a chip from Apple?
05
MediaTek reached the famous scene of punching Apple and stepping on Qualcomm
The MediaTek Dimensity 9300 processor, with its aggressive frequency setting, beat the Qualcomm Snapdragon 8 Gen 3 and Apple A17 Pro of the same era at the same time, achieving a famous scene.
This is the first time since mobile phone chips have been known.
The above is the famous scene of the machine circle in 2023 summarized by the author, if you have anything to add, please leave a message in the comment area.
END Hope it helps