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CCTV News: As the temperature drops, heating equipment, warm clothes, etc. usher in a peak of consumption, and "hot consumption" such as hot pot, hot drinks, and hot springs is heating up rapidly. The analysis points out that the effects of various policies to expand domestic demand and promote consumption continue to appear, and the driving effect of the peak consumption season such as the end of the year and the beginning of the year is superimposed, and China's consumer market is showing an accelerated recovery trend.
The online and offline sales of cold and warm products are booming
The cold wave is coming, and the sales season of cold and warm goods is ushering in. On the online shopping platform, the sales of winter goods such as "heating and drying in one" and "desktop heater" have risen. Offline, cold-resistant electrical appliances and cold-proof bedding also ushered in hot sales. In a large shopping mall in Shenyang, the number of citizens buying winter clothes such as down jackets and sweaters has increased significantly.
Chen Hongbo, director of a shopping mall in Shenyang City, Liaoning Province: During this period, the customer flow has increased by 40% compared with usual, and the sales volume has also increased by 30%-40% compared with usual.
Hot pot takeaway has increased dramatically, and home consumption has become a new trend
In addition to warm clothing, home consumption has become a new trend in winter. According to data from the takeaway platform, hot pot takeaway orders have increased by 39% month-on-month in the past two weeks. As the winter solstice approaches, mutton consumption also ushers in the peak season. In front of the mutton stall in Deyang Yuquan Comprehensive Market, Sichuan Province, there are many customers, and the merchants said that the average daily sales volume can reach about 2,000 catties in the past few days.
The "bathing army" drives the consumption of hot springs in winter
At the same time, hot spring pavilions and hot spring hotels are becoming popular, and weekend hot spring vacations are popular.
Li Guofeng, general manager of a hot spring resort in Heyuan, Guangdong: The number of people who come here to stay in rooms because of hot springs has increased by more than 80% compared with the same period last year. On weekends and holidays, the occupancy rate can reach 100%.
Not afraid of the cold, the popularity of ice skiing has soared
While the consumer demand for keeping warm and cold is released, the demand for winter entertainment such as ice viewing and skiing is also showing a rapid growth trend. This season, Xinjiang Altay General Mountain International Ski Resort received 190,000 tourists, more than double the same period in previous years. As tourists from all over the world come to the Northeast to see the scenery of the north, recently, many hotels in Harbin are hard to find.
Mr. Lin, a tourist from Guangdong: In winter, you have to go north, see the snow, taste the food, and experience the bathing culture.
Deng Yibo, assistant general manager of Modern Hotel in Harbin City, Heilongjiang Province: The number of reservations is now full and will continue until the Spring Festival.
According to the Ministry of Commerce, in November, China's consumer market showed an accelerated recovery trend, with the total retail sales of consumer goods rebounding for four consecutive months, the growth rate of commodity sales accelerating, service consumption rebounding significantly, and online consumption growing rapidly. As the effects of various policies to expand domestic demand and promote consumption continue to emerge, and the driving effect of the peak consumption season such as the end of the year and the beginning of the year, consumption is expected to continue to show a steady recovery trend in the fourth quarter.
Experts said that the Central Economic Work Conference proposed to promote consumption from post-epidemic recovery to continuous expansion, which shows that expanding domestic demand will still be the focus of next year's policy. With the continuous accumulation of positive factors such as economic recovery, the application of new technologies and the innovation of consumption patterns, the consumer market is expected to continue to maintain stable growth.
Editor: Shu Mengqing
Source: CCTV