Recently, Luo Yonghao's bombardment of the Oriental selection incident has aroused widespread attention. According to reports, Oriental Selection is a company established by New Oriental to focus on live broadcasting, and Luo Yonghao was also a teacher of New Oriental and worked in New Oriental for up to five years. However, Luo Yonghao recently published a long article on social media, criticizing the business model and moral bottom line of Dongfang Selection, which caused an uproar.
It is understood that Dongfang Selection recommends and sells various products for the audience through the live broadcast platform. During the live broadcast, the anchor will show the features and advantages of the product, and attract the audience to buy it through the sales technique of text "small composition".
Luo Yonghao's evaluation of Dongfang Selection can be described as unceremonious and outspoken. He raised a series of questions, including whether Dongfang Selection had been de-Dong, and whether Dong Yuhui's contribution had been fairly rewarded. He believes that Dongfang Selection is one of the most absurd and unfair companies in the live broadcast e-commerce industry, and even calls it a company that oppresses young people, and this phenomenon may continue forever.
Do you know? Luo Yonghao used to be a teacher at New Oriental, but after working at New Oriental for five years, he actually left! However, after Luo Yonghao left New Oriental, he did not disappear, but became even more popular. Just three years ago, he officially announced that he had joined Douyin and became the exclusive live streaming figure of this short video platform.
You heard it right, Luo Yonghao actually started to engage in live broadcasting! This is really unexpected. After he made his debut in live streaming, the result was incredible, with the total payment transaction exceeding 110 million yuan and the number of viewers exceeding 48 million!
This data is really amazing to us. I have to say that Luo Yonghao's influence should not be underestimated. He is not only a business figure, but also a unique presence in the entertainment industry. His words and actions are always striking and impossible to ignore. For Luo Yonghao, joining a platform like Douyin is a wise choice. As a young person, the short video platform has a huge user base, coupled with Luo Yonghao's popularity and influence, the effect of live streaming can be imagined.
The concept of live streaming is actually not new, it has appeared as early as a few years ago. But Luo Yonghao's addition has brought new vitality and attention to the industry. He is not only selling products, but also selling his personal charm and brand image. His live streaming is a kind of entertainment and an experience.
Of course, Luo Yonghao's success is also inseparable from his past accumulation and experience. As his live broadcast, it is not only about simply selling products, but also attracting the attention of the audience through entertainment and interaction, and improving the effect of sales. In response to this incident, Luo Yonghao pointed out in a long article that there was a problem in the distribution of benefits of Dongfang Selection, and Dong Yuhui's contribution was not fairly rewarded.
Luo Yonghao believes that according to the objective law of the head of live broadcast e-commerce, Dong Yuhui should take at least about half of the income to be relatively fair. He even made an interesting suggestion that Dongfang Selection could do a comparative test over a period of time to verify this with actual conversion data. However, he also doubted that Dongfang Selection would have the courage to do so.
Such an evaluation has undoubtedly aroused people's attention and thinking about Oriental Selection. For the live streaming e-commerce industry, fairness and ethics are an important issue. Luo Yonghao's views may be controversial, but they also prompt people to think and reflect on the ethical issues of business behavior.
It is hoped that this discussion will lead to the reform and regulation of the live streaming e-commerce industry, so that more young people can develop their talents in a fair and transparent environment. At the same time, it is also expected that Dongfang Selection can actively respond to these doubts and take corresponding measures to enhance fairness and transparency, and set a good example for the industry.
In response to Luo Yonghao's criticism, Dong Yuhui, the founder of Oriental Selection, responded. According to reports, Dong Yuhui said that they will review and improve the operation of the platform, and strengthen the training and management of anchors to ensure the authenticity and integrity of the live broadcast process. He said that as an emerging industry, they need to continue to learn and Xi and grow to meet the needs of consumers.
This incident has provoked deep reflection on business ethics and morality. As spectators, we should remain rational and look at things objectively. When shopping, we should remain rational and not be fooled by exaggerated publicity and sales tactics. At the same time, merchants should also abide by the principle of good faith and truly display the characteristics and effects of products to meet the needs of consumers.
We also need to think about the distribution of benefits in business cooperation. In live streaming platforms, anchors make a profit by selling goods, while viewers want to buy products that truly meet their needs. In this process, merchants should balance the distribution of benefits and ensure that the interests of anchors and consumers are treated fairly.
Luo Yonghao's bombardment of the Oriental selection incident has raised concerns about business ethics and morality. As spectators and business participants, we should all remain rational and open to promote more ethical and fair business practices. At the same time, it is also hoped that Dongfang Selection can face problems with an open and honest attitude, and actively improve, so as to set a good example for the industry.