Today's headlines first article, please do not move, offenders will be investigated.
dropped out of high school in the second year and started setting up a stall for kebabs;
directly asked Yu Minhong to apply for a job, and became a New Oriental GRE teacher through three trial lectures;
founded a website, which was blocked many times;
opening an English language training school; Quarrel with Siemens, war of words with Fang Zhouzi;
Founded Hammer Technology and launched smartphones;
Signed a contract with Douyin to enter the live broadcast industry;
One of the most controversial Internet personalities in China today, he has caused heated discussions on the Chinese Internet for 15 consecutive years.
- Luo Yonghao!
Recently, Luo Yonghao made a statement saying that he thinks Dongfang Selection is the most unfair, absurd and bullying company he has ever seen. He strongly supported Dong Yuhui and believed that he should take at least half of the proceeds.
Luo Yonghao defended Dong Yuhui many times and expressed his appreciation for him.
He taunted Mr. Yu and accused him of driving away or angrily taking away the first celebrity employee.
The first star employee was himself.
After leaving New Oriental, Luo Yonghao was interviewed by a host.
Some netizens asked him if he still intends to continue teaching. Mr. Luo replied that he had always enjoyed teaching, but wanted to find an educational institution that he felt less off-putting.
Luo Yonghao wanted to leave after three and a half years in the hands of Yu Minhong, and then endured it for another year and a half.
There are many reasons to leave, but there is always no escaping the word money.
Another reason why New Oriental struggles to retain good teachers is that teachers in the training industry essentially earn income by working piecework.
This is essentially similar to the assemblers on Foxconn's assembly line: the more classes you take (assembling more screws), the more you earn, and conversely, if you can't attend classes if you're not in good shape, you don't have any income.
However, compared to Foxconn's workers, New Oriental's instructors do not have a guaranteed base salary.
Yu Minhong reflected on this. He said that New Oriental is not enough for a large number of famous teachers in terms of incentives. Even dozens of famous teachers, including Luo Yonghao, are well-known in the country, but when they can give full play to their abilities in the Internet age, New Oriental has failed to provide better incentives and transform employment relationships into cooperative relationships.
Although these teachers had already received the highest salaries at New Oriental at the time, and the highest in the country, their explosive power was not fully estimated. This directly led to the fact that during the period of Internet transformation, a group of outstanding teachers of New Oriental chose to start their own businesses, and most of their entrepreneurial results were quite successful.
In fact, there are many talents who have gone out from New Oriental, why has Luo Yonghao become the only one who has been entangled?
Luo Yonghao once announced his withdrawal from Weibo and other social platforms to concentrate on entrepreneurship.
However, in the face of the turmoil of Dongfang Selection, Luo Yonghao rarely spoke out continuously, supporting Dong Yuhui and criticizing Dongfang Selection at the same time.
As a teacher who has attracted much attention at New Oriental School, Luo Yonghao's remarks have profound significance, and they also make the grievances between him and Yu Minhong public.
Looking at Luo Yonghao's previous interviews, his evaluation of New Oriental after his resignation was quite sharp: New Oriental prides itself on being an educational institution, emphasizing that teachers are the most important and basic element, and the founder Yu Minhong did exactly this in the early days of his business. However, as it has become a huge business training institution, the daily discussion is no longer about the quality of education, but on how to make more money through management means. The main energy turned to this direction, and the position of the teacher gradually became less important, completely dependent on the brand of New Oriental. With the constant emphasis on profit margins, everything that could be cut was cut in order to reduce costs, and in the end New Oriental's profits could only be increased by reducing the salaries of teachers. The salaries of Luo Yonghao and other veteran teachers are basically like this, while the entry salary of new teachers is only about half of that of that year.
This blunt assessment may reveal some inside story. It can be seen from Luo Yonghao's account that he left New Oriental mainly because of the treatment problem, and there was a conflict with Yu Minhong.
Luo Yonghao believes that there is a mismatch between his contribution and income, and Yu Minhong obviously did not properly solve this problem, which became the fuse for the two to turn their faces.
Luo Yonghao mentioned in the live broadcast that he was famous at that time, and one day when he had dinner with several old colleagues, someone revealed that there would be a management meeting in the afternoon, in which some people thought that Luo Yonghao often criticized the institution and discussed too much with students in class, so it was recommended that he be expelled.
When New Oriental was discussing whether to expel Luo Yonghao, some people thought that Luo Yonghao brought tens of millions of free advertising effects to the school every year, so everyone agreed to keep him. However, Luo Yonghao said that he originally planned to leave and was ready to start the next step of entrepreneurship, but after learning about this situation, "I can't stay."
Once New Oriental has established a strong brand image, whether it is a large class, a small class or a VIP one-on-one, the fees for students are quite expensive. Some of the courses are ridiculously expensive, but due to the high social demand and the large number of wealthy people in China, there is an endless stream of parents who come to inquire and sign up.
Regrettably, however, instead of benefiting from it, the teacher actually suffered. For example, a student's tuition fee for an hour is 500-600 yuan, but in the end, the salary allocated to the teacher is only 100-200 yuan. It is estimated that most of the remaining money will be distributed to shareholders because New Oriental has gone public.
Publicly traded companies typically seek to maintain a good share price curve, which is understandable. However, it seems that New Oriental ignores an important fact that keeping grassroots teachers happy and financially abundant is the key to maintaining the company's long-term growth and stable operation. The listing of New Oriental has caused great damage to the interests of front-line grassroots teachers.
Luo Yonghao is a second-generation old-timer in New Oriental, and he has a relationship with the top ten executives of the first generation of New Oriental.
Lao Luo often said that the "iron rooster" of New Oriental was finally going to be plucked, and this "iron rooster" actually refers to Yu Minhong.
In order to understand why Lao Luo jokingly called his old club like this, we have to go back to the time when he first went to New Oriental.
At that time, Lao Luo was able to join New Oriental, which was actually a rather inspirational story. In his 20s, he used to feel so lost that he had nothing to do all day.
One day, someone told him that he could become an English teacher and that this profession made a lot of money. Lao Luo didn't think so at first, thinking that a broken training teacher could earn how much, and he was not interested at all.
But the man told him that he could earn 500,000 a year. When Lao Luo heard this number, his eyes lit up, thinking that 500,000 a year was still quite good. So, he began to look up New Oriental's promotional materials on the Internet.
At that time, when China joined the WTO, people began to go abroad to do business, English became an essential skill, and the market demand was strong, so there was no need to worry about livelihood.
And New Oriental's reputation on the outside is also an idealistic image, which deeply attracts Lao Luo. So, he began to teach himself English and prepared to enter New Oriental teaching.
In order to prepare for his new life, he locked himself in a rental house, cut and shred all the clothes that could be worn out of the house, and allowed himself to walk out in undignified clothes.
Then, Lao Luo bought a lot of successful and inspirational chicken soup books, and whenever he felt depressed on the third day of learning, he would scold the books, feeling that he really couldn't learn. But as soon as he opened the door and saw the words written in those inspirational books, such as "I am not afraid of hardship, I will endure hardship for half my life, and I am afraid of hardship, I will endure hardship for a lifetime", he will blame himself for not working hard with tears in his eyes, and then continue to go back to the house to learn English.
After completing his studies, Luo Yonghao failed to interview twice. So, he wrote a 10,000-word cover letter to Yu Minhong, the founder of New Oriental. Although the specific content of the letter is not mentioned, it has outperformed 99% of competitors with such a sincere and attentive attitude. Lao Luo won the competition in an unprecedented way and with extreme sincerity before the competition began.
In the letter, he said: "Give me a chance to interview, and I will become the best teacher at New Oriental." Even though I haven't achieved anything yet, I still believe I'm absolutely amazing. ”
In general, the main meaning of his letter is:
1. I read the recruitment requirements very carefully.
2. I meet all the recruitment requirements, who will I recruit if I am not recruited?
3. I have strong Xi ability and a high level of English (work ability).
4. I'm a pretty nice person, at least much better than some of your teachers.
5. I have carefully analyzed and thought about this profession and this industry.
6. My dream is this job, and I am willing to dedicate all my passion to it.
For any boss, it is difficult to resist in the face of such a person. A brave man is always promising.
Luo Yonghao entered New Oriental as a teacher, and later his salary rose to one million annual salary. During class, he always said humorous jokes from time to time, which brought great emotional value to netizens at the time. Now, in his live broadcast room, most of the fans are people who started listening to his jokes after 2000, so he has a group of iron fans, but it is impossible for him to become very large like some other top anchors.
However, although Lao Luo at that time often expressed his gratitude to Yu Minhong, and always said to the media that interviewed him that he was grateful for Yu Minhong's discovery and training, why did he finally leave New Oriental? At that time, he was obviously a star employee, bringing huge social effects and corporate value to New Oriental. But when New Oriental went public in 2006, all the star teachers did not get too many shares, on the contrary, in the eyes of teachers, those executives who did not do much actual work got a lot of shares and instantly became multimillionaires.
Lao Yu may have thought that as long as the management team is there, he can train more lecturers at any time, and this idea seemed right at the time. However, for Luo Yonghao, even giving a little bit of shares at that time was considered respect for him. Especially at that time, Lao Luo almost became the darling of media interviews. When the media asked whether Luo Yonghao got the shares, can you guess how he would answer?
Maybe from that moment on, Luo Yonghao, who felt that he was very important, had the idea of leaving. With an annual salary of one million, he chose to leave, and successively founded a famous website, conducted English training, launched a hammer mobile phone, and set up a "make a friend" live broadcast room to get involved in live broadcasting.