There are only a few days left before the end of 2023, and all walks of life have entered the final sprint stage, and for major enterprises, whether they can complete the annual goal is not only a simple KPI, but also determines the direction of the brand strategic layout and the promotion of various tasks in 2024, and the same is true for BYD, the leader of domestic automobiles.
At the beginning of the year, BYD announced the annual sales target of 3 million, and Wang Chuanfu, chairman and president of BYD, also promised to become China's largest automaker by the end of the year.
A few days ago, the passenger association announced the sales data for November. According to the data, BYD's sales in November reached 301903, once again exceeding the 300,000 mark, of which 301378 passenger car sales, a year-on-year increase of 31.1%, a month-on-month increase of nearly 1%, far exceeding Volkswagen's 221354 and Toyota's 147648.
Combined with the sales data of previous months, BYD's cumulative sales in 2023 have reached 2.672 million units, which means that as long as 328,000 units are sold in December, BYD will be able to complete the annual sales target of 3 million, which is obviously not an untouchable existence.
More importantly, BYD's car sales do not simply rely on a certain model or a series of models, but include the two major car series of BYD Dynasty and Ocean, the luxury brand Denza Automobile, Yangwang and Equation Leopard, it can be said that "BYD has become the all-dimensional sales champion".
Let's first look at the two major car series of BYD Dynasty and Ocean, which are also the core sales of BYD Auto, with a total of 288501 cars sold in November, a year-on-year increase of 27.4%.
It is worth noting that among the TOP10 best-selling models in China, 6 are from BYD Ocean and Dynasty, including the well-known Qin, Song, Han, Dolphin, etc., and BYD Seagull and Yuan PLUS have become the champions and runners-up in the sales list with their ultimate product power, which is enough to show the hard power and market popularity of BYD Ocean and Dynasty.
DENZA belongs to BYD's luxury brand, including DENZA D9, DENZA N7 and DENZA N8 SUV models, the total sales of the three models reached 11,843 units, of which the sales of DENZA D9 remained at the level of 10,000 units, and DENZA N7 and DENZA N8 also maintained good sales, and the overall performance was still remarkable in the market environment of the SUV market's unprecedentedly high involution index.
Earlier this year, BYD also launched two major brands, Yangwang and Formula Leopard, which Yangwang gives innovative automotive technology, top industrial system strength, forward-looking design, is BYD's high-end new energy vehicle brand, the current model on sale is BYD Yangwang U8, the price is 1.098 million yuan, and 408 units were sold that month.
Equation Leopard belongs to BYD's professional personalized brand, is the last piece of the puzzle of BYD's large territory, but also a key step for BYD to complete the transformation of the strategic level, relying on DMO, to create professional, strong, unique new energy vehicle products, open up "electricity" above the off-road freedom, urban freedom and unlimited freedom, to achieve the fuel off-road transcendence of the crushing, the current model on sale is the Formula Leopard 5, 626 units were sold in the month, pre-sale orders exceeded 10,000 units, is expected to become a new growth point for BYD's sales.
In addition to the domestic market, BYD also performed well in overseas markets such as Japan, Germany, and Brazil, with exports of 30,629 vehicles in November, up 148.7% year-on-year. At present, BYD has sold cars in more than 70 countries around the world, and most of the sales are carried out through cooperation with local dealers, including the seal, the Ocean series has landed in the Spanish and Italian markets, the ATTO 3 (Yuan PLUS) has also accelerated the layout in Turkey, and in Ireland it has obtained the highest certification in the automotive industry, and was selected as the best small/compact SUV in 2024, comprehensively promoting the development of BYD in the European auto market.
Of course, whether it is the domestic market or the international market, in the end, it is the car itself that speaks, and a good terminal automobile product is inseparable from the research and development and mastery of core technologies. According to the 2023 list of the world's most innovative companies released by the Boston Consulting Group (BCG), BYD ranks ninth, and BYD's self-developed technologies including blade batteries, DM-i, DM-P, E platform, CTB, Yunyuan, and Yi Sifang are all extremely advanced technologies in the industry.
Taking BYD's Yunlin technology as an example, this is the industry's first new energy-exclusive intelligent body control system, which is self-developed by BYD in full stack to achieve deep system-level integration, including multiple subsystems such as Yunnan-C intelligent damping, Yunnan-A intelligent air, Yunnan-P intelligent hydraulics and Yunnan-X, which are installed on the Han EV class models, the all-new Denza N7, Yangwang U8 and Yangwang U9 models.
Taking the Yunlin-X on the U9 as an example, it has the technical characteristics of intelligent driving assistance, air summoning and automatic driving, which can perceive the vehicle status, road conditions and driver intentions in real time, automatically adjust the driving state and attitude of the vehicle, provide more intelligent driving assistance, improve the comfort and safety of the driver, and also have the function of air summoning and automatic driving, bringing a more convenient, efficient and easy driving experience to the driver.
Judging from BYD's sales performance in November and even in the first 11 months of 2023, we can say that China's automotive industry is in the best era, and the days when "Japanese, South Korean, European and American brands" led the market are gone.
With the continuous improvement of independent brands such as BYD in terms of technology research and development and innovation capabilities, they have gradually become an important force in the global automotive industry. In the future, many domestic independent auto brands are expected to continue to make greater achievements, make greater contributions to the development of the global auto industry, and allow more consumers to enjoy the convenience and fun brought by China's technological development.
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