"Archaeopteryx is almost meaningless", the second-hand SF overalls that the workers bought for 50 won the hemp?
It's too cold.
necessity
In order not to do a big injustice, I
After looking at the replacement strategy on social platforms, I really found a cheaper place to go:
Jacket,
The door to a new world is slowly opening before me.
It's getting harder and harder to buy clothes, and the difficulty is that there are too many choices.
We have long entered the era when there is no strategy and no assessment, and no money will be spent, but even if we read the strategy and evaluation, we are still not sure how to buy.
After seeing the second-hand uniforms, I suddenly realized that all the previous considerations were to complicate the problem.
The most direct way to judge what clothes are used for and whether they are good or not is to see where they can go and what they can do when they wear them?
"459 Thoughts"
Unless the equipment of the Antarctic expedition is put on display, I can't think of any clothes that can carry the cold more than the takeaway uniforms.
According to the "Phoenix Life Report", some Douyin bloggers have specially evaluated riding handmade clothes. This blogger wore a jacket bought for more than 70 yuan, riding a motorcycle in the cold wind for half an hour, and the internal temperature of the clothes was 36.7 °C, which was warmer than my old and dilapidated little rental house, while another cotton suit of more than 300 yuan was only 30 °C under the same conditions.
The outer layer of the "shell" on the outside of the handmade uniform is also particularly wear-resistant, and the blogger rubs the angle grinder used to grind the glass, leaving no traces, and the 300 yuan cotton suit is quickly explained.
These uniforms are windproof and waterproof, and the inside is locked, which is more than enough to cope with a commute, and if you think Meituan's all-over yellow is too dazzling, you can also consider SF's red and black classic matching, which is low-key and simple, which is stronger than the "Haidian style" of pure black long down jackets per capita.
If you feel that SF Express and Meituan are too high-profile, or that these features are not hardcore enough, don't worry, there are multiple brands, various styles, and multiple functions, and everything in the second-hand market.
For example, Sinopec's uniforms, not to mention windproof and warm, are enough to inspect snow-covered oil pipeline routes, and are also anti-static. Do you have any family members who are still using wired headphones who understand the beauty of anti-static? In winter, every time I take off my coat, I have to be pierced by static electricity through my eardrums, and I can't imagine how free and easy I will be when I put on an anti-static jacket.
And the logo of Sinopec is also very designed, those who know think I have a large compilation, and those who don't know think that I am ahead of the trend to buy which niche outdoor style brand.
The State Grid uniforms have the same effect, all cotton carries freezing and anti-static, and they are all organizationally certified pure-blooded department bureau style.
85 pieces, the version is invincible
As soon as you enter the universe of workwear, you suddenly feel that the fashion trend is as deep as the sea, and various styles that have been given peculiar names and profound meanings are returned to their roots here.
Wear-resistant work pants made of denim, dyed with welding marks, difficult to fade site wear, this level of vintage vintage, put Levi's high and low sales of four figures, in Xianyu 20 to give free shipping. Coupled with a denim jacket of Sinopec blood, it is anti-scald and wear-resistant, does not shrink, the fabric is soft and does not pill, and the upper arms and back also have hipsters' favorite reflective strips, and the entire "street shooting" with the flash light turned on at night, An can tell whether I am Yu Wenle or Edison Chen.
In the same way, there is also Japanese workplace wear, the kind of noble and glamorous feeling with super business ability, shaped by Muji, you have to take a deep breath several times when you check out, buy work clothes directly, 19.9 won, Yohji Yamamoto opened his eyes, and Rei Kawakubo was convinced.
The floor-price jacket with a slight flaw and absolutely excellent function is just a meeting gift for the overalls universe, a genuine luxury product of 200 yuan, which is telling you what is the real surprise consumerism.
Over the years, luxury goods have been selling perfumes, lipsticks or hairpins, fishing for the "aspiring class" who want to buy luxury goods but do not have enough money to buy large items, making a lot of money, and consumers who have wanted to be addicted to big brands have also gained happiness through these "more accessible" goods.
But it turned out that the cheapest luxury goods were not perfumes, lipsticks, or hairpins, but the uniforms sold by the resignation counter sister on Xianyu.
This year's popular "Little Fragrance", the heroines of idol dramas wear mostly flat clothes, but what I bought for 200 yuan from the cabinet sister is "genuine".
There is no need to talk about "premium" or "discount" anymore, and the uncle who has been galloping Pan Jiayuan for 30 years may not have picked up such a big leak.
Of course, there is also a lot of controversy over luxury uniforms. The problem of authenticity is the first to bear the brunt, some people think that it is "selling high imitation is a gimmick", and some people say that the counter sister they know is selling; followed by the quality problem, some people say that employee uniforms cannot be compared with genuine products at all, and some people say that "it is impossible for brands to open a single product line for uniforms".
But luxury goods are like this, buying clothes is better than buying accessories, buying bags is better than buying shoes, buying bags and what bags are bought inside, and the style and material are compared to the year of release, which can be described as endless and too deep. Thinking about it this way, 200 pieces of receiving uniforms not only saves money, but also saves a lot of Xi costs.
Logo is indeed the most significant difference between a work uniform and daily clothing, sometimes it can be used to support the field, sometimes it is to recharge the sense of identity, just like the sweatshirt with YALE (Yale) written on it is a favorite fashion item of Korean students, and other people's uniforms can also be my cultural shirt.
As a McDonald's believer, I want to have a McDonald's shirt, indigo is my sensitivity, lake blue is my depth, and an M embroidery on the cuffs is my self-positioning in the relationship with life.
Occasionally, I want to wear a dress with an apple logo, so that everyone who sees me can't help but call me "genius" in their heads.
Yes, the person who helps you repair your computer, mobile phone, Apple watch, is called a genius
High-quality functional clothing, brand-name goods with the lowest premium, and cultural shirts that show the state of mind, overalls turned out to be a big treasure trove.
Compared with fashion, overalls do have a unique advantage, that is, they come with their own "scenes".
Don't underestimate the "scene", now this is also the lifeline of brand marketing. For example, if you want to sell you an expensive jacket, you have to go to great lengths to find a talent to live broadcast, find a blogger to bring goods, and find a celebrity endorsement, just to let you build a scene in your mind, that is, to wear it that is windproof, waterproof and fashionable, and you are very chic in the wind and snow.
The most representative example of "scene-based" is the "Waterproof Challenge" of Archaeopteryx that swiped TikTok in 2022, where major bloggers stood in the shower wearing jackets and let the heavy rain fall, showing how waterproof their unsightly birds are.
And the overalls have always lived in the scene.
Bloggers make a special trip to buy a piece of clothing for thousands of yuan to go home and drench it, which is an exaggerated game tailored for social platforms, and couriers and delivery people can wear work clothes and brave the blizzard and still deliver on time, which is undoubtedly a perfect endorsement of the quality of the clothes.
No matter which brand of cotton clothes and down jackets, I am cautious to see how many hardcore black technologies I have, but the military coat is turned out, and I know that this ironclad is warm.
The scene proves the quality, which is easier to buy than to buy fashion.
But if what you are pursuing is fashion and what you want is the brand, then the uniforms are directly purchased by the manufacturer.
The pattern is a little more open, and there are hidden models in the workwear universe.
This is to return to the meaning of the existence of uniforms, in addition to excellent quality, to ensure that the work of employees needs - technical jobs need clothes durable, cabinet sister sales need clothes to look good - what is the use?
——Reflect the brand tonality and strengthen the sense of identity and belonging of employees.
Therefore, if you want to pick up the leakage of a famous brand, you don't have to stare at the famous brand itself, maybe it has also made uniforms for other companies.
Last week, in order to celebrate the number of stores in China, KFC asked Bai Jingting's trendy brand GOODBAI to make a series of new uniforms, polo shirts, vests, and wide-legged straight-leg jeans, which are indeed very trendy brands. Some people have already moved the idea of going to KFC for winter vacation jobs for clothes, and some people ask: "Can hourly workers take their clothes with them?"
Earlier in 2018, Nike changed its SHIELD series and made a set of uniforms for SF, with reflective stickers on both shoulders to enhance safety, in addition to being windproof, waterproof, breathable, and light in weight. This dress is not cheap, and the same white style was sold for 2099 yuan on Nike's official website at the time.
According to media reports, the main reason for purchasing such a "blitzkrieg suit" is that the president of SF Express felt that the previous work uniform was not breathable enough, and he looked "sloppy" when he sweated, which hindered the brand image. As soon as Nike uniforms appeared, the temperament was immediately different, and SF Express was quite a sensation internally, and now this one is still very popular in the second-hand market.
However, in addition to improving the style, SF Express threw 100 million yuan of customized uniforms to Nike, and it was revealed that it also threw an olive branch to Nike, hoping to win the distribution business from Nike's factory to distributors in addition to the e-commerce distribution business.
Going back further, in 1981, Sony hired the famous Japanese designer Issey Miyake to make staff uniforms for the company. Akio Morita, then chairman of Sony Corporation, said, "Fashion is very different from what it used to be, and I want to make clothes that employees can be proud of when they wear them." ”
So Sony has a unisex, winter and summer nylon overalls.
Image source Weibo @喵娘 is called Xu Xiaomeow
It's hard to say whether Sony employees are proud or not, anyway, after Jobs saw this overalls, he moved the idea of asking Issey Miyake to design uniforms for Apple, and later asked Issey Miyake to customize a black turtleneck for himself, which became a classic look that he never left for the rest of his life.
Issey Miyake's uniforms for Apple were never put into production, but the logos of outdoor brands such as Patagonia do often appear on the labels on the inside of Apple's uniforms.
If you want to say that in the matter of uniforms, Patagonia is also the pinnacle, so that Silicon Valley and Wall Street are lined up to worship at their feet, and any company in that area does not issue a Patagonia co-branded uniform to its employees is a little unable to raise its head.
Why? It's because of the sense of identity.
The sense of identity comes partly from Patagonia's hardcore features, but given that the elite don't usually use it much, the brand is admired because of its "environmental first" values, and wearing it is more accented than wearing anything else. At the same time, the "uniforms" with the company's logo are more superior in social status than the "regular clothes" bought out of their own pockets.
Hewlett-Packard CEO Meg Whitman, Amazon founder Jeff Bezos
In April 2019, Patagonia announced that it would prioritize "B-certified businesses, 1% For the Planet members, and other companies with a mission to prioritize the planet." In a word, if you want me to make work clothes for you, your company must be as enthusiastic about environmental protection as I am.
It is this sense of mission for the sustainable development of the planet that has made Patagonia praised by Wall Street and Silicon Valley, and it is this sense of mission that makes Patagonia choose to draw a line with its most loyal and most valuable customers - which makes more gold customers love it.
The 150th anniversary vest made by Patagonia for Goldman Sachs was sold at a price of 200 US dollars (about 1,426 yuan) on the foreign auction website Ebay, three times the price of the offer, and the details page was loud: Patagonia will no longer make clothes for Goldman Sachs.
The information gap of the "outdoor circle" is here, the uniforms of technology companies, universities, and non-profit organizations are often co-branded by outdoor brands, and the probability of getting Patagonia fleece vests and down jackets in the north at low prices may be greatly improved.
In 1986, Apple developed a fashion business, and one of the small vests was made in the north.
In fact, even if you put aside the quality and brand, the overalls still have a unique advantage, that is, fashion.
Not to mention the fashion brand, since it is a cabinet sister uniform, it is also a brand façade, which must be a classic and outdated style with the most brand characteristics;
How much rely on the "sense of atmosphere" and "sense of story" to attract new consumer brands, the work clothes must also be valued, you just look at the fragrance brand Guanxia's work clothes, than MUJI knows more about the nun style, what is this called, called the forest system, called Zen.
The brand uses overalls to enhance the style, and in turn, if the brand develops big enough, it will naturally give the mediocre overalls "lift coffee", and luxury goods are expensive with logos.
This brings us to McDonald's. Over the years, McDonald's has been a source of inspiration for countless designers, whether it is luxury or fast fashion, there is always the urge to take the Golden Arches to do a little work. Balenciaga Creative Director Demna Gvasalia recently wrote an article in the New York Times about his thoughts on McDonald's: "It's the Louis Vuitton of the food world, and when you travel, you see it everywhere and your heart warms up because you know what to expect." ”
As an extremely well-known and relatively likable brand, the McDonald's logo has appeared on all kinds of sweaters, jackets, tote bags, and these collaborations are always sold out.
And the most ordinary overalls are also worth taking pictures of daily wear.
After all, overalls are really trendy right now.
The strongest popularity this winter is the "labor protection style", military coats and down jackets, labor protection shoes and snow boots, these "defensive equipment to protect the personal safety of workers" have been rediscovered, originally thought to be just to save money, wear a look at American retro.
The "labor protection wind" has just blown up, and there is still a lot to be done in the future.
Look no further than Carhartt.
This American "labor protection suit" that has served working people since 1889 is a good helper for railroad workers, construction workers, and farmers, and in 1989 a new custom clothing line was launched, focusing on street fashion, and around 2020, Carhartt really reached a fork in the road and became a must-have for "New York cool kids".
Fashion analysts believe that the essence lies in the "authenticity" inherent in the DNA of labor protection clothing, just as the Swiss eco-friendly brand Freitag's bags made of discarded truck wagons have swept the world, and the real workwear of Carhartt has become a street manifesto.
In a 2019 PwC report, Streetwear: The New Exclusivism, PwC wrote: "Brands with long histories, such as Carhartt, Patagonia and Converse, are loyal to their original blue-collar customer base and the functional needs of their garments, with a strong sense of authenticity. ”
This sense of realism is becoming a trend. Dennis Todisco, an Instagram stylist, said: "Workwear is all the rage right now, and more and more people are discovering the Carhartt brand because of workwear fashion. ”
The second-hand market gives an example, with searches for Carhartt cargo pants and T-shirts up 342% in November on Depop, the "British version of idle fish".
So don't take overalls to be not fashionable, many times the fashion brand just wins in "the model looks a little better", as long as we also stand up, there is no clothes that are not trendy.
In winter, "beautiful frozen people" are always popular, bare-legged artifacts sell hundreds of millions a year, ultra-short down jackets can't wait to keep up with the corset, I am not frost-resistant enough and not rich enough, and wholeheartedly support overalls to become a trend.
Don't talk about it, I'll pick and choose.