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Behind Dong Yuhui's live broadcast oolong, there is a dilemma of Dongfang Selection

The most distressing worker on the whole network these days is none other than Dong Yuhui. was first stabbed in the back by his own editor, and then publicly slapped in the face by the CEO, a good platform head anchor, Dongfang Selection was stunned and didn't give face at all. This posture, if you want to say that it is not "unloading the mill and killing the donkey", who believes it.

Dongfang chose to embarrass Dong Yuhui here, turned his head and took a look, yes, he didn't make a good profit. The number of fans of the official account plummeted, and the stock price evaporated hundreds of millions in an instant. looked at Dong Yuhui's "high merit master" and wanted to knock and knock, but he was anxious.

Behind Dong Yuhui's live broadcast oolong, there is a dilemma of Dongfang Selection

So far, everyone doesn't care about how the farce ends, they just want to break open the head of Dongfang Selection CEO and see what he thinks when he responds "crazy". How did Dong Yuhui and the owner "fight in the ring" detonate? What considerations is Dongfang Selection's deliberate obliteration of Dong Yuhui's contribution and value? Today we will talk about the dilemma of Dongfang Selection behind Dong Yuhui's live broadcast oolong.

The cause of this incident is very simple, the editor of the official name of Dongfang Selection said the wrong thing. Dong Yuhui just posted a new video here, and the editor secretly poked in the comment area to say that the copywriting is well written, and it all depends on the team. With a light sentence, he denied Dong Yuhui's own contribution.

Behind Dong Yuhui's live broadcast oolong, there is a dilemma of Dongfang Selection

When he said this, Dong Yuhui's die-hard fans were not happy on the spot. Yu Minhong, the big boss of the family, personally admitted that Dong Yuhui's manuscripts were all written by himself, and the writing was top-notch, how did it become a "team achievement" in the editor's mouth, and what you mean by co-authoring is that the finished product basically has nothing to do with Dong Yuhui.

Seeing that the fans are so dissatisfied, but anyone who has emotional intelligence knows that he has to be appeased. Just kidding and drawing a prize, no matter how bad it is to say that it has been stolen, there are 10,000 ways to fool the past. But this editor doesn't, he wants to make a big deal.

The editor replied to the fans categorically, saying that the boss is the management and does not understand the details of the work underneath. The video copy was written by the team, and Yu Minhong's own writing is difficult to evaluate, he said that Dong Yuhui's writing is excellent, and it is not convincing at all.

What he said was getting more and more ugly, and Dong Yuhui's fans were about to explode, and immediately started with the editor. Dong Yuhui saw that the momentum was not good, and hurriedly came out to play a round, but the editor not only appreciated it, but also performed a "blossom on the bar".

Behind Dong Yuhui's live broadcast oolong, there is a dilemma of Dongfang Selection

The editor first sold miserably to netizens, saying that he was abused by Dong Yuhui's fans, and then turned into a great educator to "advise" fans not to mythologize idols. Good guy, the editor of a management official account is so big, I don't know and think that the boss is under the skin.

Things went like this, Dong Yuhui's live broadcast that day couldn't go on, so he simply canceled it. One stone stirred up a thousand waves, Dong Yuhui's live broadcast incident directly rushed to the hot search on major platforms, and with the fermentation of public opinion, the story of "Dongfang Selection for Difficult Workers" was basically formed.

Angry netizens have boycotted Dongfang Selection and ran to the competitor's platform to swipe traffic and place orders. The official account of Dongfang Selection has lost millions of fans, and the stock price has fallen even more. The people at the bottom really had no choice but to ask the CEO to come out and clean up the mess.

Behind Dong Yuhui's live broadcast oolong, there is a dilemma of Dongfang Selection

As a result, I never expected that Dongfang Selection CEO did not seem to come to clean up the aftermath, but more like to "pour oil". He entered the live broadcast room of the official account, first "banged" and smashed the mobile phone to cause embarrassment to the audience, and then put on a posture of a justice and started his own "big trial" of this incident.

The CEO of Dongfang Selection first criticized the editor a few words painlessly, and then commented on Dong Yuhui with full firepower. also said that his absence from the live broadcast was irresponsible, and said that he earned tens of millions of dollars a year and was a little "floating", and he always made Dong Yuhui faceless in public.

Things have developed to this point, and fools can see that Dongfang Selection is using the topic to play, and wants to beat his head anchor. But Dong Yuhui works diligently, why should he be manipulated and inexplicably slandered by the platform?

Dong Yuhui's experience aroused the empathy of the majority of working party netizens, and under the fierce public opinion offensive, Dongfang Selection's Internet reputation began to stink. In order to reverse the crisis, the boss Yu Minhong had to go out in person and get together with Dong Yuhui, and the two of them played together to cover up the negative impact of this incident.

Behind Dong Yuhui's live broadcast oolong, there is a dilemma of Dongfang Selection

The big bosses have this attitude, and the CEO naturally has to follow suit. He immediately posted an apology video, saying that he dropped his phone because he was in a bad mood and had nothing to do with Dong Yuhui. Dong Yuhui responded as soon as possible, saying that he was young and shallow, and he still needed to learn more Xi, and this matter was finally barely fooled.

But after a lot of tossing, there is a question that everyone has not ignored: how did the editor who caused trouble at the beginning deal with it later? Dongfang Selection is directly secretive, which is not clear that there is a ghost in his heart. Perhaps, everything is set up by Dongfang's high-level selection, just to "unload the mill and kill the donkey" to drive Dong Yuhui away.

But now Dong Yuhui's fan base is really leaving, where can Dongfang Selection afford. At that time, New Oriental faced difficulties in transformation, if Dong Yuhui had not successfully broken the circle and successfully gained a firm foothold in the field of live broadcasting, Oriental Selection would have been directly cool.

Behind Dong Yuhui's live broadcast oolong, there is a dilemma of Dongfang Selection

For Dongfang Selection, Dong Yuhui is a great hero of the company, but he is also an existence that makes the boss unable to eat and sleep. You must know that more than half of Dongfang Selection's sales were carried by Dong Yuhui, and he has long been highly tied to the performance of the entire company.

In this situation, any boss who is active will have a sense of crisis. If the head anchor leaves, what should the company's business do? This problem has plagued countless businesses that rely on the head anchor, and it has also plagued Dongfang Selection.

It is precisely because of the existence of a sense of crisis that the company wants to control the anchor, so it emphasizes the importance of the platform by suppressing and erasing it. may be the head anchor, naturally they are all dragons and phoenixes among people, how can they be easily grasped, the more the company does this, the more people want to leave.

Behind Dong Yuhui's live broadcast oolong, there is a dilemma of Dongfang Selection

Dong Yuhui and his old club have fallen into such a vicious circle. The more Dongfang Selection hits Dong Yuhui, the more he wants to change jobs, and Dong Yuhui's tendency to change jobs has intensified the suppression of him by his old club. Oriental selection, this time in a dilemma.

Some people may ask, New Oriental has also been popular with many people before, most of them have left, why don't they have a big impact when they leave? Luo Yonghao, Li Xiaolai, Ma Weiwei, which was not the Internet "traffic password" back then, but their departure did not make New Oriental sad.

But the problem is that the business environment selected by Oriental is not at all better than that of the previous New Oriental. When New Oriental was mainly engaged in teaching business, the market was relatively closed. The volume of students remains the same, and various "star lecturers" are emerging one by one, and the platform is a strong party compared to individual lecturers.

Behind Dong Yuhui's live broadcast oolong, there is a dilemma of Dongfang Selection

The situation in the field of live broadcast is completely opposite, and it is impossible for a single platform to achieve a monopoly position compared to the vast Internet user base, especially the rookie who is "halfway home" selected by Dongfang. Therefore, Dongfang Selection is led by the head anchor, that is, Dong Yuhui, to compete for market share, and the anchor is the strong party.

The head anchor is irreproducible, and if Dongfang Selection loses Dong Yuhui one day, it is basically impossible to find a "replacement" with the same effect in the short term. Because of this, we can see that after the live broadcast oolong happened, even Yu Minhong walked from behind the scenes to the front of the stage, working hard to clean up the mess.

At least in the short term, Dongfang Selection is inseparable from Dong Yuhui. On the other hand, if Dong Yuhui really leaves the Oriental Selection one day and runs away to other platforms, it is unknown whether he can be as prosperous as he is now. Do you think Dong Yuhui and Dongfang Selection, who is more inseparable from whom? This live farce, will there be new melons to eat in the future? Welcome to leave a message in the comment area to discuss.

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