Text | Xiaofeng talks about history
Edit | Xiaofeng talks about history
"I'd rather wait on the side of the road for a ride-hailing ride than sit behind me in a taxi with a horn dripping fire. ”
From the previous sweet and sweet, to the current "no one cares", the taxi business has experienced a sharp decline in recent years. Even in the cold winter months, customers would rather squat on the side of the road to blow the cold wind than reach out to stop a taxi.
How did this difference come about? What is the difference between online car-hailing and taxis?
1. "Bad Reviews"
I believe that many people have tacitly agreed that poor service quality is one of the main reasons for customer loss. In the past, taxi drivers were generally older and negative, lacking enthusiasm for their work and providing unstable service quality.
In addition, due to the fierce competition in the market, some drivers have falsely reported mileage and charged indiscriminately, which has further reduced consumers' trust in them.
In addition to "serving and becoming God", it is more important because of money.
In fact, taxis in most cities start at a higher rate, and as the distance increases, the fare does not increase. However, in contrast, the emerging online car-hailing has become the preferred choice of more modern young people because of its transparent and personalized characteristics.
Moreover, the management efficiency and supervision of the taxi industry are relatively lagging behind, and some cities have black taxis and illegal operations with greater safety risks.
In addition, some unlicensed operators are involved in disrupting the market order, which also greatly affects consumers' favorability and confidence in the industry.
This is not alarmist, I believe everyone has more or less experienced the train station tough solicitation, and you are required to accept the "pooling" of the drip driver.
What's more, with the development of science and technology, people have higher and higher requirements for travel, of course, they want to get more convenient, comfortable and safe services.
The old-fashioned taxi industry has lagged behind in improving these areas and is simply unable to meet the needs of modern consumers.
Under such a phenomenon, it is no wonder that the reputation of the taxi industry is getting worse and worse.
But compared with this industry, which seems to have been "eliminated by society", what are the benefits of the new online car-hailing?
Second, the charm of online car-hailing
One of the main reasons that many people love about ride-hailing is its quick response ability, with a driver showing up at your location immediately with just one click of an order.
Whether you're rushing in the morning rush hour or returning home late at night, you no longer have to endure the congestion and inconvenience of public transport.
Compared with the confusion caused by the large differences in pricing of traditional taxis due to different time periods and regions, online car-hailing adopts a more fair and reasonable pricing mechanism.
After predicting the approximate cost through the in-app intelligent algorithm, the specific cost has been clarified before the passenger takes the bus, which also greatly reduces the anxiety caused by uncertainty, making online ride-hailing the preferred mode of travel for many business people.
In addition to basic peer-to-peer pick-up and drop-off services, many ride-hailing apps offer a wealth of options for consumers to set up.
Some platforms even allow passengers to book a First Class or share a seat, and try ridesharing services on specific routes to best suit their preferences and budget.
In order to ensure that every user can ride with confidence, most ride-hailing apps have a strict driver qualification review system and a word-of-mouth evaluation system.
By screening experienced and skilled drivers, we provide users with safe and reliable travel guarantees. After the Mini Program ends, it will also send a questionnaire to ensure that the high-quality user experience continues to improve.
What's more satisfying is that with the support of powerful GPS technology and big data, online car-hailing has now achieved real-time monitoring and early warning throughout the whole process.
Combined with a variety of new information technology means, the safety and stability of the driving process are improved. Through the deep integration with local community resources, more and more online car-hailing companies have begun to explore the path of online and offline integrated development, forming a complete smart travel ecosystem.
It can be said that under the influence of more and more factors, it is foreseeable that the future travel market will usher in a change.
And in this change, online car-hailing will also be the "leader" of this industry. But the question is, how did this "reform of travel mode", which was not accepted by everyone at the beginning, be accepted by everyone step by step?
3. Change
As a new type of travel, online car-hailing has been rapidly popularized and developed in the past few years due to its convenient and efficient characteristics.
The rise of this new business format is also mainly due to the progress of mobile Internet technology and the growth of the public's demand for personalized travel.
As we said, in the past, traditional modes of travel such as buses and taxis were limited and could not fully meet the public's need for flexibility in travel time and space, and online car-hailing was born in response to this.
By booking travel times and services through the mobile app, users can freely choose the location, vehicle type and service class according to their personal preferences and actual needs.
At the same time, ride-hailing companies usually give drivers a certain degree of autonomy to adjust their driving routes to cope with real-time traffic conditions, further enhancing the user's travel experience.
It can be said that the reason why the other party has risen is the power of technological innovation. The application of new technologies such as mobile payment, big data, and cloud computing has greatly simplified the booking process and improved the user experience.
After a period of development and iteration, there are many types of online ride-hailing service platforms in the market today, including well-known brands such as Didi Chuxing.
In addition to these "nationally renowned enterprises", there are also some small local platforms that have also flourished, filling the voids of some big cities.
But the current good development does not mean that the other party can go on completely smoothly.
Today's ride-hailing sector still faces many challenges, including how to balance market demand and technological development, reduce operating costs, and maintain a sustainable profit model.
In the current market environment, major ride-hailing companies are actively exploring solutions.
In order to better deal with possible "risks" in the future, various companies have also increased their research efforts. For now, autonomous driving and artificial intelligence are undoubtedly the key directions for the development of online car-hailing in the future.
The published data also shows that in the next few years, major breakthroughs will be made in the research and development of related technologies, making driverless taxis possible.
At that time, the advantage of autonomous driving is that it is not affected by human factors, it is safer and more efficient, and the optimization of travel route planning with the help of AI technology is also an important means to achieve efficient transportation.
Of course, while facilitating consumers' travel, it is also necessary to ensure that people are indeed making money. However, from the perspective of the existing business model, the current profit source of most ride-hailing companies is mainly composed of price difference and advertising expenses.
However, in fact, both models have their own limitations, the former may lead to consumer disputes, and the latter is more susceptible to the economic environment of the big market.
It is precisely for this reason that it is particularly important to explore new ways to make profits. But how to create it, all this is left to the relevant personnel!
It can be said that only by seeking diversified business models and enhancing operation and management capabilities can the industry usher in greater room for development.
However, in the process of development, it is also necessary to pay attention to the prevention of potential risks and contradictions.
The author thinks
Whether it's a taxi or a ride-hailing service, they're all working hard to meet people's travel needs. However, in this era of rapid development, it is worth thinking about how to find a balance between these two different means of transportation, and continue to innovate and develop.
So do you think traditional taxis will still be able to gain a foothold in this highly competitive market, or will ride-hailing be replaced by other new forms of transportation?