"Come, today we are tasting Nanjing's white-cut chicken, which is the favorite of the Empress Dowager Cixi of the Qing Dynasty......
On Douyin, a gray-haired middle-aged man is energetically introducing the signature dish of an old restaurant to the camera. The video then quickly appeared on the hot search, and has now exceeded 1 million views.
This uncle is Zhang Liangren, a professor at the Department of Archaeology of Nanjing University, who skillfully combines rigorous academic literacy with a relaxed food experience, and has successfully set off a new trend of "archaeology + food" in the online world.
Professor Zhang's Douyin account has been on the air for less than half a year, but the number of fans has exceeded the 100,000 mark. His secret weapon is to eat and drink while supplementing it with a rich history of science.
While watching him feast, the audience also gained a lot of knowledge about the origin of food. "This new form of edutainment is really interesting, it is both eye-opening and easy to remember. A student fan said.
Zhang Liangren said that archaeological research needs a lot of social support, and this easy way can attract more attention. At the same time, it also helped some obscure old stores to increase their popularity and business. "I've noticed that a number of the snack bars in the video have seen a clear growth trend since then. Professor Zhang said with a smile that this was also unexpected.
Industry insiders pointed out that this innovative attempt to organically combine rigorous learning with daily entertainment may indicate a new trend in education communication. In the era of knowledge explosion and fragmentation, we need pioneers like Professor Zhang to pass on the essence of history and culture in an easy-to-understand way. Perhaps, the gastronomic journey that integrates archaeology is the beginning of science education to truly enter thousands of households.