Interface News Reporter |
"This is an act of collective correction. ”
At eight o'clock in the evening on December 18, Yu Minhong made the above remarks in the live broadcast room of Oriental Selection (01797.HK), and Dong Yuhui also appeared.
Yu Minhong pointed out that this error correction behavior is composed of both internal and external decisions of the company. It is precisely because of its management mistakes that in a sense, it has become a hands-off shopkeeper, which has led to the follow-up being out of control.
Yu Minhong's "firefighting" for several days in a row has achieved initial results.
The number of people online at the same time exceeded 3.8 million that night. According to the data of Cicada Mother, on December 18, the Oriental Selection Field was 104 million yuan, and the sales exceeded 100 million, which was the highest in recent times.
After losing fans for many days, Dongfang Selection's fan loss trend reversed on the 17th, with a daily increase of 341,000 fans and sales of 75 million to 100 million, and a 2.433 million increase in fans on the 18th, with fans increasing to 31.23 million compared with 31.159 million before the accident.
Recently, Dong Yuhui gained a new round of fans and broke through the 20 million mark on December 17.
In response to the recent turmoil, Dong Yuhui said: "I feel that I took a vacation, and I was caught in a storm, lying in the mud like grass, and letting the wind and rain turn the world upside down, in fact, I am young and inexperienced, and I don't know how to deal with all this." ”
In this regard, Yu Minhong suggested Dong Yuhui: "The gentleman is silent, and the gentleman leopard changes." ”
Dong Yuhui said frankly that he recently received a series of sky-high offers, all of which were told to Yu Minhong as soon as possible. "My stay is only a matter of results, whether we stay or not, we have the same information and no worries, this is what I ask of myself. ”
On December 18, New Oriental issued a letter of appointment, and Dong Yuhui became a senior partner of Oriental Selection, a cultural assistant to the chairman of New Oriental Education and Technology Group, and a vice president of New Oriental Cultural Tourism Group.
Affected by this, Oriental Selection closed up 21.9%, with a market value of HK $32.48 billion. U.S. stock New Oriental (NYSE:EDU) rose 4.95% intraday, with a market capitalization of $12.408 billion.
As one of the members and senior partners of the Oriental Selection Committee, Yuhui has full say in the company's development direction and major decisions. Yu Minhong said that he had always hoped to give Dong Yuhui a position, but for some reason it was not realized until the past two days.
At this point, Dong Yuhui will have both the real power and income of senior executives.
The two revealed that Dong Yuhui will set up an independent studio in a month, as well as set up a personal IP live broadcast room, and other anchors will also participate together, focusing on cultural tourism business. The content direction of the live broadcast room includes cultural promotion, book recommendation, writer interviews, cultural tourism promotion and sales of traditional agricultural products.
Secondly, the GMV of Dong Yuhui's independent studio will be recorded in Dongfang Selection. Yu Minhong believes that this move can protect the interests of Dongfang Selection and ensure the maximization of Dong Yuhui's personal ability.
"Through this incident, the mistakes made before Dongfang Selection were corrected. Yu Minhong said.
Cultural tourism is gradually becoming New Oriental's third largest business after education and Oriental selection. According to interface education from relevant insiders, New Oriental also intends to open up the original K12 study tour team and cultural tourism team, trying to cover the three generations of old, middle and young cultural tourism business.
Tianyancha App shows that New Oriental Cultural Tourism Co., Ltd. was established in July this year, with Yu Minhong as the legal representative and chairman of the board, with a registered capital of 1 billion yuan. Through direct or indirect shareholding, the company has actual control over more than 30 companies, most of which are new cultural and tourism companies established across the country this year.
In the live broadcast that night, Yu Minhong and Dong Yuhui also made a series of responses to Luo Yonghao's remarks, Sun Dongxu, Xiao Composition, and the people implicated in this incident.
Recently, in response to the Oriental selection incident, former New Oriental teacher Luo Yonghao has spoken several times in live broadcasts and social media to question New Oriental and Yu Minhong.
"We only look at the equity grant announced by Dongfang Selection at the end, and the other fictitious titles are meaningless. Luo Yonghao said, "If there is no relatively fair and substantial equity and remuneration award, even if it is given to the 'No. 1 president of the group', it is meaningless, just to play and humiliate Dong Yuhui and the national audience again." ”
In this regard, Yu Minhong responded in the live broadcast room: "Senior partners are not senior workers, senior partners have the right to speak in the company, which is equivalent to VP (vice president), and even has the concept of shareholder identity." ”
He further explained: "The list of shareholders after listing does not need to be published, and we will not publish it for the sake of personal privacy protection. Previously, Dong Yuhui also said in the live broadcast that there was more than one share, quite a lot of shares, but he signed a confidentiality agreement, which was inconvenient to disclose.
Secondly, the cultural assistant to the chairman of New Oriental Education and Technology Group, mainly responsible for the integration of cultural and cultural tourism resources, this position is also equivalent to the VP level.
"Dongfang Selection has given Dong Yuhui a sky-high price, I don't know the specific number, but it definitely deserves the sky-high price. Luo Yonghao commented on Dong Yuhui's promotion, "This is a phased victory for those who support Dong Yuhui, it is not easy for the" Iron Rooster ", the changes of this era have taught him a lesson, and the "Iron Rooster" has made a huge concession. ”
During the live broadcast, many fans also attacked Yu Minhong with "Iron Rooster" in the comment area, in this regard, Yu Minhong said: "Iron Rooster means stingy ghosts. In the past year or so, there has been no real relationship of interest between me and Yuhui, but Yuhui probably doesn't think I'm a stingy person, right?"
In this regard, Dong Yuhui said that with the help of Yu Minhong's personal loan, he has bought a house in Beijing.
"Teacher Yu said that it is okay to pay back the money, he is very generous, and he will help me solve my worries in time. Dong Yuhui said, "I have to tell the truth, because I have to remember the kindness, he helped me at that time, and I should be here to maintain his decency and dignity." ”
"If I'm really an iron rooster, I hope that the iron rooster can take on the responsibility of guarding Dongfang Selection and all the anchors, and in the face of any risks, I can guard the peace of one side, which is what I want. Yu Minhong said.
In response to this small essay incident, Dong Yuhui said that he had called Teacher Sun and Teacher Yu for the first time, and he could sign (editorial) name on the video and give him a bonus. But you can't comment on the company's account, this is for public and private use.
"This is intolerable in any company, and it completely violates the customer-first corporate culture of New Oriental and Oriental Selection. Yu Minhong said that in the future, every article selected by Dongfang will be signed by the author.
In the live broadcast that night, there were also many comments mentioning Sun Dongxu. Yu Minhong revealed that Xiao Sun is very active in reflecting on management issues and participating in the work of making suggestions and suggestions without any barriers.
"Yuhui and Xiaosun are both my little brothers, and my little brothers should be punished for making mistakes, but they are not little brothers because they make mistakes. Yu Minhong said that being punished for making mistakes does not mean that he has no contribution to the company and will never have the opportunity again.
Although Sun Dongxu has been removed as CEO, he will continue to participate in the company's business as a director of the company.
In this incident, the anchor Tianquan was constantly commented on and attacked his family during the live broadcast, causing him to be emotionally agitated and lose his words, causing Dongfang Selection to stop broadcasting. Yu Minhong revealed that he has communicated with the anchor Tianquan alone, and he will definitely come back to broadcast live in the future.
Gaotu (NYSE:GOTU) and Good Future (NYSE:TAL) have also benefited from the Eastern Selection Crisis.
As of press time, the number of fans of Gaotu Jiapin is 2.411 million, and the number of fans has increased by more than 2 million. Xueersi Youpin 575,000, with an increase of 300,000 fans.
According to the data of Cicada Mother, the sales of Gaotu Jiapin on December 15 were 10 million to 25 million, and fell back to 2.5 million to 5 million on the 18th. Recently, Xueersi Youpin, which was rebroadcast, made a strong effort, with 100,000 fans on the 18th, and sales reached 1 million to 2.5 million, the highest since the start of the broadcast.
Recently, many former education and training staff engaged in e-commerce live broadcast told Interface Education that this incident has made everyone see hope again, and they have begun to find the characteristics of Douyin live broadcast, and will continue to work this track.
In the face of the new field of live broadcast e-commerce, these old education and training institutions may collide again and start a new competition.