Future Business Early Participation | Dong Yuhui responds to promotion: "Far more than you deserve, scared and guilty", former CEO of Ant founded a new agricultural brand "1.8 meters"

Reporter: Liu Xuemei Editor: Li Zhuo

| Tuesday, December 19, 2023 |

New Oriental (9901.HK) HK, stock price HK$62.05, market capitalization HK$102.7 billion) Maverick Electric (US NIU, stock price US$2.180, market capitalization US$168 million)

No.1 Dong Yuhui responded to the promotion: Far more than I deserve, I am afraid and guilty

On the evening of December 18, Dong Yuhui responded to the promotion that day: Far more than I deserved, I was scared and guilty, all of which I had already told me when I came back, and it was not a decision I made. In the process of many people's expression, Mr. Yu was under a lot of pressure. Yu Minhong said that the return of Dongfang Selection to the anchor is not enough, and a better return mechanism should be formed. For the editor who posted the content in the comment area, it is being processed internally, but the processing result will not be announced. On December 18, Yu Minhong announced the appointment of Dong Yuhui as the cultural assistant to the chairman of New Oriental Education and Technology Group and the vice president of New Oriental Cultural Tourism Group. Oriental Selection rose more than 25% to HK$33 in the afternoon. After the fermentation of the "small composition" incident, the popularity and sales of the Dongfang Selection live broadcast room did decline for a short time, but soon returned to above the average level.

Comments: Dong Yuhui's response shows his humility and sincerity, which will have a positive impact on the company's image. His promotion will have an impact on the company's business and culture, as well as on fan sentiment. Yu Minhong's statement shows that the company attaches great importance to anchors, as well as introspection and concern for internal management issues. The rise in the share price of Oriental Selection indicates a positive reaction from the market to the matter. This incident represents a deeper understanding of the public image and management challenges of leading live streaming e-commerce companies.

No.2 A number of Oriental Selection companies with the name "touch porcelain" are operating abnormally

On December 18, it was reported that Tianyancha App showed that there have been a number of companies named after "Oriental Selection", such as Oriental Selection Holdings (Beijing) Co., Ltd., Oriental Selection Supply Chain Management (Beijing) Co., Ltd., Oriental Selection (Beijing) Agriculture Co., Ltd., etc., most of these companies were established after New Oriental launched the "Oriental Selection" live streaming platform, and there is no equity association with New Oriental. It is worth mentioning that Dongfang Selection (Beijing) Pharmaceutical Co., Ltd., Dongfang Selection Avionics (Beijing) Co., Ltd., Dongfang Selection Holdings (Beijing) Co., Ltd., Haikou Meilan District Oriental Selection Trading Bank and other companies have been included in the list of abnormal operations by the local market supervision department because they cannot be contacted through their registered residences or business premises.

Comments: The business phenomenon of hot spots and traffic in the live streaming circle is common, involving multiple companies named "Oriental Selection", and there is no equity relationship with New Oriental. This can lead to consumer confusion and potential impact on the company's brand image and reputation. In addition, a number of companies have been included in the list of abnormal operations, indicating that they have attracted the attention of various live streaming platforms, and they have taken timely actions to avoid a possible decline in the trust of investors and the market in the relevant companies. This reflects the need for regulation in the industry.

No.3 in the world "It's a very, very good day," he said.

On December 18th, the news that Hema was unable to open or renew its membership recently attracted attention, according to the Hema manual customer service response, from December 13th, due to business adjustments, it is temporarily not supported to open or renew Hema X members. In this regard, people close to Hema told the "Daily Economic News" reporter that Hema is vigorously doing discount transformation, and after all goods are reduced in the future, there is no need to buy additional members to enjoy low prices, the purpose is to make high-quality and low-price more inclusive. At the same time, the reporter learned that for consumers who have purchased members, the membership rights and interests that have not expired before can be used normally.

Comments: Hema continues to be unswerving on the road of promoting discount-based transformation. Hema may have an impact on its business model and consumer experience if it adjusts its membership policy. It remains to be seen whether Hema is transforming into a discounting system and abandoning the warehouse-style membership system that the new retail track is becoming crowded. For consumers who have already purchased membership, they can continue to enjoy the unexpired membership benefits, which alleviates the possible concerns of consumers to a certain extent. The move may reflect the retail industry's ongoing search for more efficient and affordable operating models to meet consumer demand.

No.4 The new agricultural brand "One Meter Eight" was unveiled, and Hu Xiaoming, former CEO of Ant Group and partner of Alibaba, served as chairman

On December 18, "One Meter Eight" was officially unveiled in Hangzhou. It is understood that Hu Xiaoming (nickname: Sun Quan), the former CEO of Ant Group and partner of Alibaba, serves as the chairman of 1.8 Agricultural Technology and the chief quality control officer. According to reports, based on the experience of global agriculture in the past few years, "1.8 meters" tries to apply new technologies to traditional agriculture. Hu Xiaoming posted on the circle of friends on the same day, "Our first company focusing on marine high-quality protein, One Meter Eight Marine Technology, was also officially established, and released two high-quality products: mussels from the Si Islands of Zhoushan Gorge and large yellow croaker from Nanludao in Wenzhou. It is currently available on the Hema channel, and will be sold on more online and offline channels such as Tmall as soon as possible. ”

Comments: The debut of the new agricultural brand "1.8 meters", chaired by Hu Xiaoming, former CEO of Ant Group and partner of Alibaba, may have a positive impact on the agricultural technology industry. Hu Xiaoming's experience and resources will help drive the development of "1.8m" and bring new innovation and change to the agricultural industry. However, further observation of the company's business model and prospects is needed to determine its investment potential. At the same time, it also shows that technology and digitalization are increasingly penetrating the agricultural sector. After stepping down as chairman of Alibaba, Jack Ma showed a strong interest in "agriculture" and "eating", and has inspected agriculture-related scientific research and technology projects around the world.

No.5 The online car-hailing regulatory information interaction system received a total of 825 million orders in November, an increase of 2.0% month-on-month

On December 18, according to the statistics of the online car-hailing regulatory information interaction system, as of November 30, 2023, a total of 335 online car-hailing platform companies across the country have obtained online car-hailing platform business licenses, an increase of 1 month-on-month, and a total of 6.430 million online car-hailing driver licenses and 2.745 million vehicle transportation licenses have been issued in various places, an increase of 1.5% and 1.4% respectively from the previous month. The online car-hailing regulatory information exchange system received a total of 825 million orders in November, an increase of 2.0% month-on-month.

Comments: The online car-hailing market continues to grow steadily, and the market demand remains strong. The competitive landscape of 335 platform companies reflects the diversity and fierce competition in the market. For investors, the ride-hailing industry still has investment potential. On the social front, the popularity of ride-hailing services has a positive impact on travel convenience and transportation efficiency, but it also needs to pay attention to compliance and service quality issues. This trend shows that the ride-hailing industry will continue to grow, driven by digitalization and the sharing economy.

No.6 Hu Yilin, the founder of Maverick Electric, started a new business, and the new company "Shiyanjia" has received an investment of 50 million yuan

On December 18th, it was reported that Hu Yilin, the founder of Maverick Electric, started a business again, and the new company "Shi Yanjia" TIMEZ has completed two rounds of seed/angel financing, led by Capital O, IDG Capital, Meihua Venture Capital, what is worth buying, Maverick Electric, Shi Yanjia founding team and individual investors followed, with a total financing amount of 50 million yuan and a post-investment valuation of 300 million yuan. It is understood that the TIMEZ platform will provide watch enthusiasts with global watch market data, watch AI intelligent identification, watch trading and other services with the help of artificial intelligence technology and the first self-developed AI vertical model in the field of watches - Watch JARVIS.

Comments: Hu Yilin started his business again and received an investment of 50 million yuan, indicating that the market is optimistic about the application prospects of artificial intelligence technology in the field of watches. At the same time, this could also become an important trend in the smartwatch industry.

National Business Daily